Commodity Marketing&Nbsp; 13 Classic Sales Methods

Commodities Marketing The success or failure of the product is not only related to the performance, quality and price of the product, but also closely related to the sales strategy and sales mode of the store. Therefore, goods with good quality and price will not be accepted by consumers if the sales strategy is improper; The service quality and sales strategy of the store are beyond reproach. If the quality, performance, price and other aspects of the goods are not satisfactory, they will also not be recognized by consumers. Under the condition of low price and good quality, the store sales will play an absolute role strategy The following sales strategies are worth learning from:

1. High price promotion method

Generally Price It should be low but not high, but there are always some things that people expect in this world.

An interesting thing happened in Arizona, USA. A jewelry store purchased a batch of beautiful emeralds. Because the quantity was too large, the boss was worried that it would not be sold in a short time, which would affect the capital turnover, so he decided to save a small profit and sell them at a low price.

The boss thought that the emerald with modest price and good quality would soon be snapped up, but it backfired and the sales situation was very bad. At this time, the boss was anxious to go to other places to talk about business. Before leaving, he ordered that if the sales were still improving, he would sell it at 2/1 of the price.

When the boss came back a few days later, he found that the emerald had been snapped up. After checking the price, he was overjoyed. It turned out that the shop assistants mistook the instructions left by the boss for selling at 1 to 2 times the price. They did not expect that after the price increased, more and more buyers would buy. The emerald that they thought would be overstocked became a hot commodity.

There are often such complex factors in it, so some consumers are not only high but also low when they buy goods. They often have a mentality of showing their social status by purchasing high priced goods.

The high price sales method is applicable to shops operating high-end goods and entertainment industries providing fashionable services.

This kind of sales method is applicable to stores mainly with regular customers. In order to consolidate old customers and win new customers, we should maintain our service image for a long time. We should not snub customers because of the good business now, nor lower the purchase level because of the shortage of certain commodities, in order to increase short-term benefits.

We often see this situation: some stores suffer losses due to the backlog and deterioration of certain goods, and the boss will pass the losses on to consumers. This kind of entrapment of consumers can only make themselves lose credibility in the eyes of consumers, lose old customers, and fail to win new customers.

3. Processing and sales method

The processing sales method is to transform or further process some unsalable commodities according to the requirements of customers, and then put them on the market.

For example, some goods purchased in large quantities are unsalable because customers cannot accept the quantity of goods in large packages. If you break up the large packaged goods into small packages, it is possible to turn the backlog into best-selling goods.

4. Ex situ sales method

Sometimes, commodities have regional characteristics. Commodities that cannot be sold in one place will sell well in another place; The best selling goods in one place will become the "dead goods" of no one in another place.

The reason for this phenomenon is that every place may have different consumption habits or consumption grades. For example, selling high-grade goods in places with concentrated low-income outlets exceeds the consumption capacity of customers, so the possibility of unsalable sales is quite high. On the contrary, the results are similar.

The network sales method is called "triangle sales method" in foreign countries. The practice is that if there are three stores selling a certain commodity, the three stores should be arranged in a triangle. This will not only help the three stores form a pattern of benign competition, but also prevent consumers from leaking and maximize the market potential.

6. Sponsorship Sales Law

This method is to "bleed" the manufacturers, sponsor the stores to hold influential cultural, educational, sports and other competitions and competitions, expand the popularity of the stores and goods, and facilitate the stores to sell goods.

7. Service Sales Law

The core of this approach is to cultivate consumer demand, and let customers know about the use of goods by holding training courses, lectures, on-site consultation, technical guidance and other ways, so as to relieve consumers' worries and promote consumers to buy goods.

For example, flower shops hold "flower arrangement art training classes", beauty salons hold "beauty knowledge lectures", and cosmetics stores provide free beauty care for customers after selling products. All these can effectively improve the sales of products or increase the business income of the shops.

8. Model Sales Law

The demonstration sales method is that the staff of the manufacturer or store demonstrate the use method of a certain commodity or the effect that the commodity can achieve on the spot, in order to attract customers' attention and stimulate their desire to buy.

For example, a foreign manufacturer of glue advertised in a newspaper that a gold coin worth 2000 dollars was stuck at the door of a shopping mall, and whoever could remove it would own it. As a result, the next day, there were so many people trying, but no one could. The manufacturer took the opportunity to publicize that the gold coin was pasted with XXX brand glue. People saw the effect with their own eyes, so they bought one after another.

9. Sales with prizes and profits

This kind of method has been described in detail before, so I will not repeat it here.

10. circuitous sales method

This is a relatively saving sales method. It doesn't seem to be selling goods, but actually it still aims at selling goods. For example, some stores that sell children's intellectual toys set up a special place for children to play with toys for free, and have special staff to guide them. Once children are interested in intellectual toys, most parents will spend money to buy them.

11. Matching sales method

This method is to sell the best selling goods together with the unsalable goods. However, this method may cause customers' aversion, so you must be careful when using it.

12. Combination sales method

The combination sales method is to combine similar types of products that can be used together to sell more than one product at a time.

This sales method is also very convenient for customers. For example, if the shops selling sanitary equipment such as bathtubs combine suitable bathtubs, water closets, and toiletries, it will be very convenient for customers to choose. Because most families buy these things in sets.

13. Quick selling method

This is a way to face to face with customers. Because some customers are competitive, when they are hesitant, as long as you give them a little stimulation, they will buy some high priced or unnecessary goods because of psychological factors such as "face" or "show off".