Sportswear Brand Increases E-Commerce Market Development

Recently,

Zheng Jie, President of Anta brand, said that e-commerce is one of the important blue ocean areas and development trends of Anta in the future. They will focus on building e-commerce mode.

Anta will continue to improve and unify the management of network sales channels, strictly control the online and offline channels, form product differentiation, promote the integration of digital marketing department activities with e-commerce sales, increase investment in IT, logistics, improve hardware and software conditions, strengthen resource integration on line and online, and ultimately achieve faster and better development of Anta e-commerce.

In 2011, XTEP set the target of Internet distribution sales to 200 million yuan. In the next five years, e-commerce business will account for 10% of the total sales volume of the company.

XTEP has upgraded e-commerce to the height of enterprise strategy, and has clear thinking and specific plan for future development.

It has been revealed that Hongxing Erke will actively participate in and promote the development of the new channel of e-commerce. Through category management or other strategies, all kinds of attributes of online products will be more in line with the value demand of consumers. In the next 3 years, the target is that online sales can account for 10%, and achieve sales of "billion".

The "11th Five-Year" economic and social development report issued by the National Bureau of statistics, citing data from the China e-commerce research center "2010 China e-commerce market monitoring report", shows that the volume of e-commerce market in China has reached 4 trillion and 500 billion yuan in 2010, an increase of 22% over the same period last year. The online retail (online shopping) market scale reached 513 billion 100 million yuan, an increase of 97.3% over the same period last year, nearly double that of 2009, accounting for 3% of the total retail sales of social commodities in the whole year, and it is expected to break through 10000 billion yuan in the next two years. In addition, the number of individual online stores has reached 1350 000, an increase of 19.2% over the same period.

From the above data, we can see that e-commerce has developed to the mainstream buying stage of mainstream products, and clothing is the most typical mainstream commodity.

It can be said that in the past few years, clothing retail e-commerce has been thriving and the growth momentum is very strong.

According to relevant information, in 2009, 150 million of the people who participated in online shopping in China, 70% of them bought shoes and clothing; in the total network sales, sales of shoes and clothing products occupied 1/4; at present, e-commerce related mergers and acquisitions accounted for half of the enterprises in the field of shoes and clothing; in Taobao's turnover "TOP10 list", the top two were men's and women's clothing.

A series of data shows that the entire garment industry has been greatly shocked by e-commerce, and traditional industries are facing an unprecedented era of information and networking.

The role of e-commerce in the adjustment of industrial structure and effective allocation of resources is becoming increasingly prominent. It is changing the management mode and production organization form of traditional enterprises, and guides the continuous reform of brand manufacturing, logistics trade, production and consumption.

With the growing maturity of Internet applications, more and more consumers are buying sports shoes and clothing products through the Internet, and the scale of online shopping has expanded rapidly.

In order to better serve consumers, brand enterprises continue to try to expand the online shopping market, establish their own online stores, and provide more choices for consumers to shop.