Agile Supply Chain Normalization Or The Key To Win Win For Garment Enterprises

The establishment of an agile supply chain will be the key to the success of garment enterprises in the future. On May 28th, 2011 Nanhu China apparel e-commerce and Supply Chain Summit, experts from the domestic universities and well-known "electricity providers" expressed their views on this view.

This year foreign trade Business is hard to make money.

"This year's foreign trade situation is even more severe than the international financial crisis 3 years ago." Xu Qun, chairman of the Shang technology company, who has just returned from the Pearl River Delta inspection, said that many garment enterprises are facing unprecedented difficulties and challenges.

Insiders said that under the double squeeze of rising cost and shrinking market, the orders for small and medium-sized garment enterprises in the Pearl River Delta and Yangtze River Delta have dropped sharply, and a large number of garment enterprises have been halted and shut down. According to the introduction, influenced by multiple factors such as appreciation of local currency, shortage of labor, difficulties in financing and reduction in orders, foreign trade clothing business is becoming more and more difficult this year.

Ya Bei clothing official admitted that because foreign trade business is difficult to make money, they have turned to domestic processing, and are currently working with Shang technology. Reporters learned in the interview that at present, many garment enterprises in the city have begun to focus their attention on domestic foundry business just like yam wear. Xu Qun told reporters that the processing and production of the company were totally outsourced, and now there are more than 100 manufacturers for it. accessory processing Clothing.

With "smile curve" Seize the market In the two quarter of spring and autumn this year, the largest single orders exceeded 50 thousand, and this year is expected to be more than 200 thousand in the two quarter of autumn and winter. It is understood that this year, the company expects to sell 4 million kinds of clothing, sales revenue is expected to reach 500 million yuan.

According to authoritative sources, last year, e-commerce sales in China reached 500 billion yuan, while clothing sales accounted for 11%. Dr. Zhao Yanchao, director of the China Electronic Commerce Association, said that the best way for traditional clothing enterprises to achieve transformation and development is to create their own brands and expand sales channels by means of e-commerce.

Normalization of agile supply chain

A complete garment supply chain, from the exploration of the needs of consumers to the completion of services for consumers, covers the understanding and mining of consumer needs, transforming the needs of consumers into product needs, changing product requirements into design requirements, and then entering into the planning, design, manufacture, logistics and sales of products, and consumers get satisfactory products and services.

We have established a fast response and strong production supply chain technology. The R & D center has developed the capacity of thousands of new products every quarter, and the new style is only 7 days from the R & D to production and sale.

"Establishing an agile supply chain and normalizing it is the key to win the future garment enterprises." Professor Huang Lihua, director of e-commerce at Fudan University School of management, said that the combination of new e-commerce mode and traditional supply chain can promote the transformation and upgrading of traditional foreign trade garment production enterprises.

Zuo Wei, director of Taobao mall, believes that information technology has brought new communication mode between enterprises and customers, which has made changes in brand promotion, consumer demand and internal work processes. Only by establishing a fast response supply chain can we gain a firm foothold in fierce competition.

In fact, in order to establish a more agile supply chain, Shang technology will spend a lot of money on building the fastest and largest electronic fast fashion creation and operation base in China this year. It will involve more than 500 fabrics, printing and dyeing enterprises and garment enterprises around the world. It will sell 500 thousand items of clothing for quick response and automatic logistics sorting center, and realize 1 to 4 weeks' full scale and fast supply of clothing category.