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Thermal Underwear, Technology Brand &Nbsp; &Nbsp; Excessive Publicity Should Be Used With Caution.

2010/11/26 15:42:00 63

Thermal Underwear

Winter is essential for winter products.

In November, the northern part of the country entered winter, and snow fell in some parts of Northeast China.

The drop in temperature is bound to boost the sales of thermal underwear, cotton clothing and down garments.

Thermal underwear business also along with

market

The bigger the market, the more orderly the market order, and the market competition is going from the science and technology war to the brand war.

Play the concept must be solid.

Thermal underwear

Marketing

It is full of dazzling adjectives and nouns.

Thermal underwear is not fresh.

Although the departments concerned have been trying to regulate the market, the media has been exposing this excessive publicity every year, but businesses are always on the trend.

For example, formerly popular soybean protein fiber underwear, known as rich in a variety of amino acids, has the unique effect of nourishing the skin.

And a fiber expert said, "soybean protein fiber underwear" most contain only about 30% of the soybean fiber, most of the rest are chemical fiber polyester.

Soybean fiber does have good warmth retention, skin affinity and bacteriostatic functions, but the so-called nourishing skin function is not credible.

In 2004, the standard of knitted thermal underwear was first formulated. At that time, the thermal underwear market was in a chaotic and disorderly competition.

At present, although the standard has been implemented for six years, the competition between thermal underwear brands has yet to get rid of the concept of marketing.

Consulted the national textile Standardization Technical Committee of the knitwear branch.

Liu said that the NDRC has issued a notice on the revision of the standard for knitted thermal underwear, and plans to carry out revision work in the first half of next year, and issue a new standard in the second half of the year.

At present, the "FZ/T73022-2004 knitted thermal underwear" standard is still in operation, which stipulates that the retention rate should not be less than 30%.

Ms. Liu said that the main characteristics of thermal underwear are thermal insulation and breathability, a comfortable thermal insulation.

Underwear

It is the result of the best match of the two indicators.

The "knitted thermal underwear textile" standard is not a mandatory standard. It is a recommended national standard. The State encourages enterprises to adopt it voluntarily.

Enterprises can formulate their own business standards, but they must not be lower than the recommended standards of the state.

With regard to the frequent phenomenon of the concept of warm underwear, Miss Liu believes that the publicity of various new technologies for thermal underwear should produce authoritative evidence to make sure that its publicity is true, and that stores such as department stores and supermarkets should also be strictly controlled in this regard.

In a shop in Carrefour, Beijing, most of the thermal underwear does not identify the important index of "warmth rate". Salesmen do not even know what the "warmth rate" is, and consumers are very vague about it.

Among the seven consumers interviewed by reporters, they all expressed the importance of choosing brands when they chose to buy thermal underwear. They paid attention to material, thickness and touch, while only 1 people believed in all kinds of technology concepts advertised by thermal underwear manufacturers.