RAMPAGE Joined Hands With Mcglaughlin To Become A Pnational Example.

After entering China for only one year, it has achieved hundreds of millions of yuan in sales and achieved a high level of profitability.

American fashion brands

RAMPAGE is the famous young American acennis group.

Like other multinational brands, China's vast market has attracted the attention of acennis. How can we bring the RAMPAGE brand to China's emerging market? How can we combine the American fashion with the local characteristics of China? How can we open the sales channels in the unfamiliar market? Many multinational brands in China are in a state of dissipation, making the group very cautious about entering China.

In 2009, after the inspection, Mcglaughlin discovered this unique business model.

Mcglaughlin combines traditional catalog sales with emerging e-commerce, and opens physical stores.

It can make the brand to be promoted accurately and quickly expand the channel in the short term.

Acennis and Mcglaughlin negotiated the timing of Mcglaughlin's efforts in the field of e-commerce. After its short term optimization, its e-commerce platform has become China's largest women's clothing e-commerce enterprise.

RAMPAGE has created hundreds of millions of sales in only one year with the help of the sales platform of wheat net.

Mcglaughlin has been in the fashion field for many years to fully understand the habits and needs of Chinese consumers. He has tens of millions of ready-made customers, efficient marketing methods, first-class designer team, mature supply chain system and logistics storage system covering the whole country.

The e-business mode is light assets, low investment, no need of large amount of rent, water and electricity and other traditional retail fees, which greatly reduces the cost. The scale effect of wheat net reduces marginal cost to the minimum, and RAMPAGE soon realizes a high level of profitability.

For RAMPAGE brand, cooperation with Mcglaughlin is relaxed and enjoyable.

After the signing of the cooperation agreement, Mcglaughlin pointed out that the localization of the products was improved according to the characteristics of Chinese consumers, including the production, photo taking, inventory, distribution and distribution. All of the businesses that caused the headache of multinational companies are fully run by Mcglaughlin.

The rapid development of RAMPAGE in China has surprised Ai Connie J headquarters.

It is reported that in 2010, Mcglaughlin carried out more attempts at department stores. Apart from its own brand EUROMODA and cooperative brand RAMPAGE, Mai net expanded its investment and cooperation with many brands. With the popularity and platform advantages of Mai net, it helped boost the rapid development of these brands. The wheat network has become a leading online fashion department store by the exclusive sales channel of Mcglaughlin's own brand.

For many multinational brands and even local enterprises, in the early stage of brand entering the market, cooperation with Mcglaughlin's platform can not only quickly open up popularity, but also low cost and high efficiency.

Looking at the entire retail sector, the pformation of e-commerce is the obvious trend in the future. How to adapt this trend to brand enterprises and seize the opportunity in the future market will undoubtedly provide a platform for reference and better cooperation with the leading e-commerce enterprises such as Mcglaughlin.