Fujian Children'S Clothing Is Developing Brilliantly.

Just as the men's clothing in Fujian has a pivotal position in the domestic men's wear market, the influence of Fujian children's clothing on the children's clothing industry in China can also be written in a thick and colorful way. Though today Min faction The momentum of children's clothing in the domestic market is no longer the same, but its accumulated industrial strength is still expected.

20 years ago, Fujian Province Children's wear It was magnificent and amazing at home. market It used to account for about 80% of the total. But by the middle of 90s, Guangdong and Zhejiang had been learning Shishi mode. Since then, Fujian children's clothing has been acutely aware of the great potential of foreign markets, fighting for foreign markets, and also giving up the domestic market.

20 years later, when the foreign trade market is not so easy to develop, Fujian children's clothing has gradually turned its attention back to the domestic market, but at this time the domestic market has long been simple. Nowadays, the children's clothing in China has been in the age of all parties struggling to fight with all their strength, and the counterparts in Guangdong and Zhejiang have been firmly occupied.

How to break the cocoon of children's clothing in Fujian? brand Maybe it will still be its killer. At present, there is no real brand name for children's clothing in China. However, after 80, as young fathers and mothers, they become more concerned about quality and pursue fashion. The consumption demand and shopping habits of the 80s have also promoted the transformation of children's clothing. It is foreseeable that the brand era of children's clothing will "come face to face."

The brand age is coming soon, which is an excellent opportunity for the children to be re designed for the domestic market. Jinjiang is known as the capital of brand. It can be seen in the south of Fujian. This year, we also saw the collective efforts of the children's clothing in Fujian Province: the Green's tick Tat children's clothing put forward the creative idea of "story telling children's clothing", and threw 50 million of the advertisements for CCTV and local TV stations. The same name animation, which was filmed by Jamibare, will meet with consumers in CCTV children's, Golden Eagle children's TV stations, etc.

In addition to a number of children's wear brands that sell abroad, many adult clothing enterprises in Fujian are eyeing the children's clothing market. Anta, 361 degree, XTEP, seven wolves and other enterprises also have huge financial strength and huge ambition to enter the children's wear market.

But this round of children's clothing "Nuggets" is carrying too much hope and expectation. How many of you can calm down to think and layout? Today's market is already not the capital strength of the world, R & D, marketing, brand, human resources and other systems engineering began to exert force. And this is only the foundation. Children's wear brand management has its particularity. Children's consumption has its complexity. Only by holding the pulse of the children's clothing market can we step on the quasi beat to arrange the key variables such as children's clothing variety, category, price, production volume and so on.