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"Star + Business" Is China'S Fashion Alliance 2010 New Plan

2010/8/5 9:38:00 52

In the past ten years,

business

Step by step, this should lead.

Fashion trend

The two driving force of designers and fabric companies both fall into the same embarrassing situation: Fashion value is hard to be recognized.

Based on this double dilemma, the Chinese fashion alliance has put forward the plan of "star + business" for designers and suppliers. The so-called "Star project" means "supporting a group of suppliers, making them stars in the eyes of brands, cultivating and promoting a group of designers, making them the stars in the eyes of consumers"; and the "business plan" refers to "testing the design results of two groups of stars with the sale of goods".

The fashion alliance of China will recommend the selected suppliers and designers through the platform of "pioneer design release".

On this platform, the one to one combination of designers and suppliers will maximize the performance and characteristics of suppliers.

Designer

The design style.

At the same time, in the form of special release, the cooperation works of designers and suppliers can be directly presented to brands, buyers, businesses and media, and to guide future sales of products through their guidance.

Supplement:

China's textile industry has a high dependence on exports, and the export market depends to a large extent on the global economic recovery.

In March this year, China's textile and garment exports increased by 2.59% at the first time, benefiting from the increase in overseas stocks due to low inventories.

However, the export decline in April was again enlarged, and the export growth rate was -13.07%.

In the first half of the year, the total export volume of textiles in China is in a downward line, although the decline has narrowed in June, the outlook is still not optimistic.

It is worth noting that the third quarter is the traditional export season of textile and garment industry.

At the spring fair this year, clothing and accessories were sold at 1 billion 620 million US dollars, down 15.2% compared with the same period last year. The turnover of textile products was 1 billion 610 million US dollars, down 7.9% compared with the same period last year. In addition, the foreign trade orders accumulated last year have been completely digested, and the three quarter will become the most difficult period for textile export enterprises.

The textile industry has also released a lot of positive signals compared with the continued decline in exports.

Data show that the textile industry's domestic sales value continued to grow, and the growth rate in May was 9.42%.

The growth rate of domestic sales for textile and garment industry increased month by month, and the proportion of domestic sales increased from 77.07% in the same period last year to 80.03%.

Domestic clothing consumption growth is gratifying, from 15.6% in the first quarter to 22.1% in May, more than the national retail sales growth rate of 21.6%.