Chinese Shoe Companies Enter The Open Market, St.
Domestic shoe enterprises outdoor hot
from
Sports
Sports,
fashion
From sports to happy sports, and to the recent trend of outdoor sports, domestic shoe companies have been extending their brand positioning, product segmentation and marketing methods in recent years.
innovate
。
More and more domestic shoe companies that know how to develop are going into the open market.
Sports
The slowdown in the supply market and the adjustment made by the increasingly fierce competition are more than 50% annual increase in outdoor industry, which has led many shoe companies to aim at outdoor gimmicks, while domestic outdoor leader LUDEN outdoor outdoors "St. flare" and "Camel" two outdoor.
brand
The successful operation is playing an exemplary effect in this outdoor heat.
One copy
Asia
According to the data provided by outdoor exhibitions, the sales volume of outdoor sportswear and equipment in China was only 100 million yuan 7 years ago, and it is predicted that by the end of 2010, this figure will exceed 10 billion.
The recent development of the general office of the State Council on accelerating development
Sports
The industry's guiding opinions, which led to the two trillion sports market capacity in 2020, will occupy a sizeable proportion.
Localization pan
outdoors
Obvious advantages of mode
Domestic outdoor
brand
It can be divided into two types: "small outdoor" and "Outdoors", which is different from high altitude mountaineering, rock climbing and adventure outdoor outdoor outdoor activities, including outdoors outing, scenic camping and self driving travel.
Leisure time
Activities, the outdoors of St. John's, as early as 03 years, "outdoor", opened in China.
brand
Mode of operation outdoor
brand
Rich experience in production, marketing and brand operation.
Reporters learned that most of the other outdoor and domestic outdoors are different.
brand
Limited to product design,
brand
As part of the industry chain such as marketing, Santa Fe relies on its own factories and powerful channels to expand its capabilities to fully intervene in the so-called "6+1" mode, which includes manufacturing, product design, raw material procurement, warehousing and pportation, order processing, wholesale operation and terminal retail, which is known by Lang Xianping, a famous economist.
By combining the various links of the industrial chain, San Fu Lai effectively controls the cost and allows the distributors and consumers to maximize profits.
Especially in the increasingly competitive outdoors.
market
Represented by the outdoors of St.
"6+1"
Through effective cost control, the mode will become one of the most powerful means of brand competition.
Preemptive advantage
Resources
Building strong brands
In addition, the predominance of media resources, institutional resources and sponsorship of major outdoor competitions and events at home and abroad are also shaping the strong brand position of Saint Fred and upgrading rapidly.
brand
Effective means of popularity.
It is learnt that in 2008, when Saint flare entered the domestic market, he joined the Chinese national mountaineering team to reach the summit of the Beijing Olympic torch and became a strategic partner of the China Mountaineering Association in the same year.
In 09, the national sports standards and technical committee entrusted the China Mountaineering Association venue equipment and equipment committee to designate the national standard of mountaineering shoes and mountaineering clothes, and set up the national standard for mountaineering shoes.
China
The sole drafting unit of the national standard for mountaineering shoes.
In 2009 and 2010, St. Valentine's two joint national Mountaineering Association, Japan Mountaineering Association and Korea Mountaineering Association sponsored the first, second St. Valentine's youth mountaineering experience in Qinghai jade Mount Everest and Japan's gun mountain.
At the same time, Saint follie also sponsored a number of other outdoor activities such as the Tsinghua University, which jointly climbed the source of the Yangtze River in July 2010. All of the other outdoor activities such as the "La Dan Dong Feng" in the Yangtze River have also been awarded the "summit of the north side" at the 50th anniversary meeting of the national mountaineering team for the first time in Mount Everest.
Mount Everest
50th anniversary "special
contribution
Awards.
brand
Plan to appear in Asia outdoor exhibition
Blanc, director of St. Forrest, told reporters: the St. Valentine's brand is represented by cedar, the highest peak in the Alps mountain range of the European continent (Mont-Blanc peak), representing the spirit of courage and perseverance.
brand
We are committed to disseminating this spirit to modern urban people.
In the 08 year, St. John's and authorized way of operation authorized the outdoor outdoor market of Le Deng to enter the domestic market. In order to enhance the brand competitiveness, San De Lai replaced the traditional agency system with the regional distribution direct system, and developed the national second line in two years.
City
There are more than 300 outlets in key shopping centers. It is planned to break through 500 terminal outlets by the end of 2010 and break through 1200 outlets in 2001.
In other words, St. Valentine will appear in 2010 on the topic of low carbon.
Nanjing
The exhibition is held at the International Exhibition Center, which displays four major 2010 autumn and winter products series: mountaineering expedition, outdoor travel, hiking and fashion leisure.
Venue: Nanjing International Exhibition Center, asia outdoor exhibition, A hall, A500
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