Adidas Expects Sales Of Soccer Products To Reach 1 Billion 500 Million Euros This Year.
A few days ago, in view of the outstanding performance of Germany and Argentina in the world cup in South Africa, Adidas, its sponsor, announced that it would boost sales of its Jersey, football and other products. It is expected that this year's sales of football products will reach a record of more than 1 billion 500 million euros.
Adidas
Group Chairman Herbert Heiner said that the last ten days of the world cup in South Africa gave Adidas full confidence in its performance this year.
Adidas sponsored Germany and Argentina performed well in the group matches, and the Spanish team was regarded as the top spot.
Data show that in the first quarter of this year, sales of Adidas football products increased by 26% over the same period, including 6 million 500 thousand sales of uniforms, and 1 million sales of German team and Argentina team uniforms. The last German World Cup Adidas sold only 3 million suits, more than doubled this time.
Adidas
The "celebration" of football will reach 13 million and sales will be equally popular. Therefore, Adidas expects that sales of football products will increase by 25% to 1 billion 500 million euros this year.
Adidas currently has a larger market share in soccer products, according to NPD, an independent market research firm.
Adidas
The market share is 34%, and the market share in Germany and the United States is over 50%. The world cup provides sports equipment for 12 teams and 200 or more athletes, including hot teams such as Spain and Argentina, and Slovakia's so cold black horse team.
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