The Opening Of The Harbin Store Shows The Unique Temperament Of Hermes.

　 In June 18, 2010, "Pearl of the north", Harbin welcomed the grand opening of the French handicraft brand, Hermes Mackay Plaza.

As the eighteenth brand in China and the first in Heilongjiang Province Exclusive shop For more than 170 years, Hermes has stopped its orange carriage for ice for the first time. It combines the elegant French style with the multicultural culture of Harbin, and highlights the charm of the city with its noble and delicate orange charm. 　　

The huge fabric curtain of red, orange, gold, and white color that stands out on the facade of the exclusive shop highlights the unique temperament of Hermes and makes the exclusive store attractive.

　　 Hermes The store is located on the first floor of the Mackay mall in Harbin, covering an area of 225 square meters. It is designed by Lina Dumas, a RDAI interior architectural design office established by Mr. Paris, which continues the elegant and smart architectural style of the Hermes store. From a distance, the giant cloth curtain with red, orange, gold and white gradually falling down along the street glass window with a glowing atmosphere. The eye-catching Hermes brand logo is shining brightly in the shadows. Stepping into the shop, the mosaic design of the Hermes classic "Fu Bao Avenue" on the ground vividly outlines the "square" design concept of the store as a whole -- from the floor to the ceiling of the wooden partition, the light striped mirror, and the marmori marble decoration, and the details of the design are echoed with each other, and the simple and elegant aesthetic design seems to be paying tribute to the "24 square". The dark cherry wood separators cleverly separate the different product areas in the store, and the handicraft products of various categories are placed in a quiet and elegant atmosphere. With the sense of modernity and elegance, the aesthetic appeal of Hermes brand is perfectly displayed here.

With the accumulation and unremitting inheritance of the six generation of family members, Hermes has developed into an international top handicraft brand covering 16 main categories, including bags, silk products, men's fashion, perfume and dining porcelain, from the hand-made workshop of saddle and harness in the first half of nineteenth Century to Paris. The noble horse is the inspiration and essence of Hermes, and is also the core and the highlight of the opening day. At the scene of the event, there was a colorful scene of celebration; some elegant waiters dressed in horse mask were shuttling between guests and distributed a lively pony chocolate; VIP held a delicate elegant golden pony balloon to laugh and enjoy the joy of opening the store. At the climax of the opening reception, the ingenious lighting ceremony was painted for the envoys of the two horses, giving them new life, and heralded the new opening of the Hermes Harbin Mackay store. At the same time, a lifelike horsehead lamp was lit. Under the beautiful dance of the messenger, with the ribbon cutting of the distinguished guests, the applause broke out, champagne overflowing, and the door of the magical world of Hermes opened slowly, bringing a pleasant and pleasant experience to every VIP.

In the exclusive store, Hermes is from Paris. Leatherwear The handicraftsmen demonstrated the birth process of Hermes classic leather - BIRKIN Bai Jin Bao. The exquisite skills of Hermes, such as "saddle stitch" and "bead and round jade run", impressed the distinguished guests. At the same time, local artisans also demonstrated the state-level intangible cultural heritage, founder cut paper, with superb techniques. The collision between French classics and Chinese tradition once again proves the love and inheritance of Hermes's exquisite handicrafts and the respect and support for local culture.

Sharing the joy of opening the store in Harbin, Mr. CREAN, managing director of Hermes North Asia, said: "Harbin is one of the most important markets in the northeast region of Hermes. We hope that the handicrafts of Hermes can add an excellent Paris to the charming city of Harbin." Mr. Lei Rongfa, President of the Hermes China region, has also expressed his attention and confidence in the Harbin market. "As one of the northeast and central economic and cultural centers and the largest central city of China's open border area, Harbin has the unique resources and geographical advantages, and the rapid economic development attracts many international brands. Today, we opened the first exclusive store in Heilongjiang in Harbin, which is the best evidence. Believe in the future, Hermes will further accelerate the pace of development in the region, and share with many new and old friends the unique brand culture and elegance of Hermes.