The Core Concept Of Shenzhen Home Textiles: Fashion, Brand And Wisdom

On the eve of the Olympic Games, the Shenzhen Home Textile Exhibition hosted by the Guangdong household textile industry association shows the world's gorgeous, dreamy fashion and potential business opportunities for "China's creation" and "cloth art China".

The exhibition is full of popularity and activity, and its products are dazzling and colorful. The exhibition is full of splendor, which highlights the professional exhibition features of "joining the business project, attracting professional buyers and digging the potential of the industry".

Fashion covenant

This year's home textile exhibition is dominated by low-key luxury style and European style. It is neutral in flower pattern and color, and incorporates more metallic colors.

Reporters at the exhibition found that this year's popular production techniques are a variety of processes, a variety of raw materials, a variety of color comprehensive use, so that the fabric shows a variety of customs, such as printing and jacquard, printing and embroidery, flocking and bronzing.

Among them, embroidery and printing, jacquard embroidery and water soluble embroidery are the first ones in China.

In addition, it is worth mentioning that the flocking cloth and gilding diversified expression techniques will mix different styles, embossing on flannel, carving on flannel, inserting gold and silver thread on flannel or bronzing, and so on.

Here, fashion can be a picture in a picture frame, it can be elegance passed in the air, it can be a process behind the fabric, it can be the focus of attention of tens of thousands of domestic and foreign textile professionals, and it can also be a wonderful display of hundreds of brands in tens of thousands of square meters exhibition hall.

Brand agreement

Shenzhen international home textile exhibition is the base of home textile brand. Its characteristics of diversification, stylization, marketization and branding give it full of vitality.

New Hongye, Merrick's classic luxury, Zhida, Yuan Zhicheng, big vision, Dromani's low-key luxury, special, emperor, and European style simple style is addictive. Among them, Xi'an's "fusion", "happy Perth" of Merlot, the "boys and girls" of Oberle, Zhidai's "track", the emperor's "fancy life" and Dromani's "man life" are dazzling.

There is no limit to fashion. It is precisely because of the unique integration of Shenzhen international home textile exhibition that the home textile garden can be flourishing.

According to the reporter's observation, the 2008 (Autumn) Shenzhen international home textile exhibition has a clearer conception, the function of the exhibition hall is more refined, some highlight the concept of franchisement, and the product exhibition and investment promotion are the main ones; some highlight the brand charm, focus on the promotion of the corporate image; some mainly serve the brand special issue, hundreds of brands gather here, and fashion elements impact people's vision and hearing.

Experts attending the meeting believe that this home textile exhibition has expanded the brand category, adding wallpaper, ornaments, furniture, garden products, etc., further improving the economic benefits of the exhibition, bringing more convenience to the business, and mining the connotation of the industry to improve the specialization of the exhibition so as to make the exhibition more brand strength.

Huang Jia Quan, President of Guangdong Home Textile Association, believes that Shenzhen International Home Textile Fair is not only responsible for helping the brand home textiles to attract agents, distributors and franchisees, but also for the more mature brands, Shenzhen international home textile exhibition should be a stage for them to display their brand culture.

The covenant of wisdom

In August 3rd, 2008 (Autumn) Shenzhen international home textile exhibition was held. Industry associations, brands, producers and distributors gathered together. This is not only an opportunity for Chinese textile entrepreneurs to learn and communicate, but also a gathering of Chinese textile and business elites.

The Shenzhen international home textile exhibition has spread the wisdom of China's home textile industry through organizing such lectures as "design change of China's home textile Summit Forum" and "breakthrough marketing mode", as well as "high-end brains" and "terminal marketing".

While promoting the development of the industry with its own voice, the Shenzhen international home textile exhibition is also a platform for gathering wisdom.

The exhibition with the first garden shopping malls in Southern China, "visual retention" - "painting", "home" and so on, conveys a new season of popular elements, fully demonstrating the power of research and development.

For the outstanding domestic brands in the current Shenzhen international home textile exhibition, the trend of brand development is diversified development and product expansion. The former Vice Minister of the Ministry of textile industry visited Wang Cengjing on the first day to see that it represents the good momentum of development of China's home textiles.