Outdoor Functional Fabric Franchise Area Opened, Leading The New Direction Of The Textile Industry

The spring tide is surging, setting sail. With the outdoor sports craze sweeping the world, the market demand for functional fabrics continues to rise. As the birthplace of China Light Textile City, China Light Textile City Group's Dongsheng Road market accurately grasps the pulse of the market, takes the lead in planning and building a franchise area for outdoor functional fabrics of China Light Textile City, and is committed to creating a "new landmark" for high-end outdoor functional fabrics by attracting leading enterprises to gather, grasping the voice of outdoor sports fabrics.

With the bright moment of gold sand pouring, on March 18, Dongsheng Road Market of China Light Textile City ushers in a milestone new starting point - the outdoor functional fabric franchise area of China Light Textile City officially opened With the theme of "Boundless Outdoor, Infinite Functions", it marks a new journey for the outdoor functional fabric industry. This is another exploration for the transformation and upgrading of China's textile city market, and another breakthrough in the deep ecological layout of Dongsheng Road market. On the spot, experts and leaders in the textile industry, representatives of brand clothing enterprises, representatives of functional fabric benchmarking enterprises and online celebrities in the textile field gathered together to witness the important moment of opening and discuss new paths for the future development of outdoor functional fabrics.

　　 Changing Cages for Birds, Creating a New Highland of Industrial Agglomeration

In recent years, China Light Textile City Group has insisted on taking the main business of the market as the cornerstone, constantly cultivating new business types and models, and promoting the market to become a gathering window of cutting-edge information, a vane of fashion trends, and a whistler of innovation leadership. In the face of the new trend and new demand of the industry development, Dongsheng Road market planted the "phoenix tree" of "outdoor functional fabric franchise area", attracting the industry leader "Phoenix", and actively promoting high-end fabric products to become a new fulcrum of the market "vacating the cage for birds".

"From a piece of silk, a piece of cloth to a piece of clothing, Keqiao Textile is leading the steady progress of the textile industry in all directions and in many fields." Xie Fangming, full-time vice chairman of China Fashion Designers Association It is pointed out that as a benchmark market of China Light Textile City, Dongsheng Road market continues to optimize business environment and market services, stimulate the independent innovation ability of operators, and is committed to building a dynamic market ecology and creating a new highland for fabric brands. It is hoped that Dongsheng Road market can continue to give play to its own advantages, continue to innovate and make breakthroughs, embrace market changes with a more open attitude, practice social responsibility with more pragmatic actions, and contribute more wisdom and strength to the prosperity and development of China's textile and clothing industry.

Centering on the positioning of "integrated service provider", China Light Textile City Group has developed a market development path that integrates tradition and fashion, and transforms from single to multiple. Pan Jianhua, Secretary of the Party Committee and Chairman of China Light Textile City Group He said that the completion of the outdoor functional fabric franchise area is not only an upgrade of the business docking platform, but also a starting point for collaborative innovation of the industrial chain. In the future, we will take the "leading+accompanying" service to escort the settled enterprises, continue to deepen the cooperation with external cities, downstream enterprises and design teams, and further optimize the logistics, foreign trade and other supporting functions, so as to achieve the precise connection between fabric R&D and production and terminal consumption demand, and inject new momentum of sustainable growth into the industry development.

Building a franchise zone is an important measure to promote the return of banks to the city and build differentiated competitiveness. At present, the vigorous rise of outdoor sports industry has driven the rapid growth of demand for functional fabrics. The establishment of outdoor functional fabrics franchise area has directly hit the pain points of the industry, solved the problems such as scattered fabrics and uneven quality in the traditional market through intensive layout, and built a high-energy cluster of high-end outdoor functional fabrics. 　　

　　 Excellent cohesion, activate new potential energy of market development

With the goal of building a "core cluster of first-line brand suppliers", the outdoor functional fabric franchise area of China Light Textile City has settled in a number of influential enterprises in the field of functional fabrics, such as Sanfeng, Bauhinia, Ancients, Massa, etc., and will provide buyers with comprehensive and customized fabric solutions through the construction of a trading scenario integrating research and development, exhibition, and trading, Further seize the discourse power of outdoor sports fabrics.

As one of the first representative enterprises, Jiangsu Sanfeng Special Material Technology Co., Ltd The company has been deeply engaged in the field of functional materials for 20 years, and has always taken "technology enabling textile" as its mission. The company has successfully applied the nano electrostatic spinning fiber membrane technology, composite adhesive pressing process, and self-developed functional fibers to the world's first-line outdoor sports brands. "This entry into Dongsheng Road market is just to see the demand of more brands for medium and high-end high-quality products. We hope to provide global customers with one-stop solutions from material research and development to terminal applications through gathering momentum," said Yao Ming, general manager of the company.

　　 Wujiang Shengwei Bauhinia Textile Co., Ltd It has been focusing on the R&D and sales of lightweight outdoor fabrics for more than 20 years, and its products are favored by thousands of clothing brand enterprises such as Adidas, Sima, Bosiden, etc. Zhou Jianchun, the general manager of the company, said that Keqiao, as a modern international textile city, and China Light Textile City, as Asia's largest professional market for light textile, had accumulated a complete industrial chain advantage. He believed that the establishment of the franchise zone would accelerate the brand focus and upgrading of functional fabrics, and create a functional textile "material innovation, intelligent manufacturing, scene application" The whole ecological closed-loop and the national unified market jointly promote the upgrading of national and industrial standards, so that Keqiao China Light Textile City outdoor functional fabric franchise area resounds throughout the world. 　　

It is understood that since the project of outdoor functional fabric franchise area was launched in February last year, through research, investigation, visit, investment promotion and other links, the first phase of the project has been fully recruited by the end of January this year. 17 functional fabric benchmark enterprises from all over the country entered the market together with the market for decoration. The market hired a professional design team to upgrade the market facade, sightseeing elevator, overpass, passageway, etc. These enterprises cover many fields, such as special materials, functional textiles, high-end fabrics, nanotechnology, etc., and gather the country's top outdoor functional fabric brands, which will effectively play the "catfish effect" to inject innovative vitality into market development. 　

　　 Ecological co construction, creating immersive new experience

From the scene theme exhibition area to the topic marketing of online celebrity groups, from the interactive card punching to the brand exchange salon, on the first day of opening, diversified wonderful activities were staged in turn, creating a new immersive experience and a new industrial ecology built by all parties.

After the event, the guests and purchasers from all over the country visited the outdoor functional fabric franchise area of China Light Textile City, experienced the scientific and technological charm of outdoor functional fabrics, felt the innovative power contained in every inch of fabrics, and explored the infinite possibilities of outdoor functional fabrics. Walking into the outdoor functional fabric franchise area located on the third floor of Dongsheng Road Market Area B, the advertising curtain walls for skiing, hiking, cycling and other activities were dazzling. The public areas were also decorated with green plants. The columns were made of fashionable artistic cement technology, and the top of the channel was made of projection lights. Through changing shapes four seasons a year, the outdoor functional fabric and the outdoor functional fabric made people feel like walking into nature.

A special exhibition area of camping form with the theme of "Boundless Outdoor, Infinite Functions" was set up at the event site, and a number of interactive clocking points were set up. The audience can experience the innovative application and unique charm of fabrics through immersive scene experience and interactive clocking. At the same time, the event also invited the public to participate in the topic interaction of "My Story with Dongsheng Road Market" through short videos, pictures, notes and other forms, in conjunction with online celebrities in the textile field such as Tiaoyin and Xiaohongshu, to call "China's first outdoor functional fabric franchise area".

As the highlight of this opening activity, the brand exchange salon link stars gathered to unlock new ideas for outdoor fabric development. Shen William, founder of RAXXY brand and mathematical cross-border fashion designer, has a clear understanding of the fabric innovation path of Chinese brands in the high-end market around "Chinese brands and the global high-end market - the change and innovation drive of fabrics"; Li Hongyan, the chief designer of French fashion sports brand "PERFECT MOMENT", shares the secrets of outdoor fabric fashion with the theme of "From hard core to high street - methodology of outdoor fabric fashion breaking"; Liu Pingsu, the designer of Li Ning Glory series, has analyzed the new trend of the clothing industry under the trend of pan functionalization, with the theme of "outdoor -- clothing trend under the flood tide of pan functionalization"; Fashion brand product planning expert, Vice President of Meilicheng Product Center, with the theme of "Jingwei Outdoor, when fabrics become industry prophets", reveals how outdoor fabrics lead the change of clothing industry; Wen Daomi, a fashion scholar and brand consultant, brings the sharing of "the third space of functional fabrics: collaborative innovation in the urban fashion system", and provides new ideas for the development of functional fabrics in the field of urban fashion.

The opening of the outdoor functional fabric franchise area of China Light Textile City not only reflects Keqiao Textile's sense of responsibility to actively integrate professional and fashion elements, to reshape the industrial value system of scientific and technological innovation, fashion empowerment and green development, but also shows its determination to continue to promote intelligent, fashionable and international transformation. Standing at a new starting point, China Light Textile City will continue to base itself on "industry+market", take the outdoor functional fabric franchise area as the benchmark, continue to optimize the market ecology, shape competitive advantages, dig more value increment in subdivided fields, and contribute more to the high-quality development of Keqiao textile industry.