How To Make The Supervision In Place And The Enterprise Self-Discipline To Put An End To The Disorder In The Down Jacket Market

Recently, there have been a large number of fake down jackets on the market, most of which are sold online. These counterfeit products are not only of poor quality, but also often pass off inferior products as high-quality ones, seriously damaging the rights and interests of consumers. In order to combat this phenomenon, the relevant regulatory authorities have begun to take action to strengthen the supervision of the online market.

At the same time, some well-known down jacket brands are also actively taking measures to protect their market share by improving product recognition and strengthening consumer education. Consumers should be vigilant when buying, choose reputable businesses, and carefully check the labels and ingredients of products to ensure that they are genuine.

Fortunately, the State Market Supervision Bureau has recently designated several relevant departments of the down jacket industry cluster in China to start market investigation and control, with a view to curbing the production and circulation of fake and inferior products from the source. These departments, together with local industry and commerce, quality inspection and other institutions, strictly review the qualification, production process, raw material procurement and finished product quality of down jacket manufacturers.

Consumers really hope that the relevant departments will strengthen the spot check on the market and severely punish the businesses that sell fake and inferior down jackets in order to purify the market environment and protect the rights and interests of consumers. In addition, the State Market Supervision Bureau also encourages consumers to report complaints through official channels and participate in the action against fake and inferior products.

Why are fake down jackets not banned for many times, and why do these bad businesses have the courage to go their own way? In fact, fake down jackets are:

1. On the one hand, the production cost of fake down jackets is far lower than that of genuine ones, which enables bad businesses to attract consumers at a lower price, thus obtaining high profits.

2. On the other hand, some consumers do not have strong brand awareness, and they lack sufficient understanding of the quality and thermal insulation performance of down jackets, which provides market space for counterfeit products.

3. Moreover, although the supervision has been strengthened, the market is broad and the supervision resources are limited, so it is difficult to achieve full coverage, which has left opportunities for criminals.

4. Finally, some bad businesses use the anonymity of the network platform to evade supervision and continue to sell counterfeit products through false propaganda and misleading marketing methods.

As consumers, what aspects should we pay attention to and learn to protect our own interests so as not to buy fake down jackets:

1. First, check the label information of down jacket, including brand name, place of origin, proportion of ingredients, etc., to ensure that the information is clear and consistent with the actual product.

2. Secondly, observe the appearance quality of the down jacket. The suture of the authentic down jacket is neat, and the zipper, buttons and other accessories are of high quality without obvious defects.

3. Thirdly, it can be identified by hand feeling. Genuine down jacket has soft hand feeling and good puffiness, while counterfeit products often have rough hand feeling and poor puffiness.

4. Finally, you can ask whether the merchants have formal purchase invoices and after-sales services. Down jackets purchased through formal channels usually provide these guarantees.

Counterfeit goods are driven by the residual interests of the society. To sum up, the regulatory authorities are not strong enough in execution, or their ideology is paralyzed. As consumers, what expectations should be given to the regulatory authorities:

　　1. In the current market environment, although the regulatory authorities have taken a number of measures to combat counterfeit and shoddy goods, it is undeniable that the regulatory efforts still need to be strengthened. The market is large, but the regulatory resources are relatively limited, which undoubtedly provides opportunities for those criminals. They took advantage of the blind spot of supervision and continued to conduct illegal transactions in the dark, which brought huge risks to consumers. Therefore, as consumers, we not only need to improve our vigilance, but also should expect the regulatory authorities to further improve their execution and protect our rights and interests through more efficient regulatory means.

　　2. While expecting the supervision department to strengthen supervision, we should also be aware that the lack of executive power of the supervision department is often related to the paralysis of ideology. If regulators have insufficient awareness of the hazards of counterfeit and shoddy goods, even if there are more regulatory measures, it is difficult to play its due role. Therefore, we need to raise the attention of the regulatory authorities to this issue through various channels, such as media publicity, public education activities, etc., so as to promote them to take more powerful actions.

Finally, we should also encourage consumers to actively report fake and substandard goods to the regulatory authorities, and form a good atmosphere for the whole people to fight against fake and substandard goods through the participation and supervision of consumers. Only in this way can we fundamentally reduce the circulation of counterfeit goods, protect the rights and interests of consumers, and maintain fair competition in the market. It is our common will to thank you for your attention and watching, to purify the market, and to advocate justice!