Diaoyin Life Service "Super League · Hi Shopping In Summer" Enlightens Summer Consumption Enthusiasm

At present, how to innovate consumption scenarios, obtain more and more accurate traffic and activate growth potential in offline retail is a common concern of the industry. In order to help offline retail brands operate better, Diaoyin Lifewear created the theme IP activity of "Supermarket Alliance Shopping in Summer". Unicom's offline and online shopping scenes provide consumers with unique consumption experience, but also bring more business opportunities to the brand.

With the hot end of the activity, # super Product Alliance The topic video of Higou in the summer was played more than 15.2 million times. The event attracted more than 270 merchants, covering clothing, digital appliances, convenience stores, shopping malls, accessories glasses, home stores and other categories. Cooperative merchants reached a payment of more than 800 million GMV.

　　 1、 Cooperate with big brands to explore new ways of retail marketing and create super product alliance

How can offline high-quality stores and high-quality goods be noticed by more consumers and consumed in stores? Diaoyin Life Service created an IP activity themed "Super League Shopping in Summer", which was deeply co branded with Shanghai Jiuguang Department Store, Yalu, BELLE, Laoxian Camera Matching, Decathlon, Parkson and other major brands to explore a new scene and path of "online+offline" retail marketing.

On line, Diaoyin Life Service launched co branded products with various retail brands, and combined with various brands to create an atmosphere of activities, attract users to place orders and write off at stores through multiple activities such as theme anniversary celebrations, joint store talent visits, and live broadcast. At the same time, the brand co branded posters of the "Super Brand Alliance Hi Shopping Summer" activity were also promoted through the sound shaking open screen advertising, and the flow of co branded posters reached more than 600000. By clicking the opening screen advertisement, consumers can directly reach the shopping venue or the brand live broadcast room to reach a transaction.

During the event, each brand grew significantly. Shanghai Jiuguang Department Store launched the theme anniversary celebration activity, launched department store/beauty makeup/supermarket voucher benefits in the Tiaoyin live broadcast room, launched exclusive discounts for placing orders in the live broadcast room, and set off a golden autumn consumption boom. From September 6 to September 7, clothing brand Yalu launched the brand live broadcast. The president visited the live broadcast room in person, and added rich benefits such as free RMB 0 for the same style of star down jacket, instant discount coupons, and discount to attract users to place orders@ Yalu Local Life Official Account The popularity of the live broadcast room has risen all the way, and it has entered the top 1 national brand monopoly list.

Offline, Diaoyin life services and co branded brands, layout offline theme packaging, create a hot and happy shopping atmosphere, and attract users to enter the store for consumption. After consumers arrive at the store, they have multiple ways to play, such as giving gifts and receiving benefits, to continuously improve their consumption experience.

Through online and offline linkage, the IP activity of "Supermarket Alliance Shopping in Summer" aims to build a marketing field for retail brands, innovate sales scenarios, attract consumers to store for verification with hot shopping atmosphere, convenient shopping experience, and rich shopping benefits, stimulate the value of new retail scenes, and create a new GMV high with brands.

　　 2、 Head talent special live broadcast with goods to create a summer shopping trip

In the "Super League · High Shopping Summer", the special live broadcast of the top talent created by Tiao Yin Life Service is also one of the reasons for the good results of the event. Through the live broadcast of super talent, users can enter the live broadcast room, look around, quickly place orders for goods of interest, and have a more direct and rich shopping experience.

Host A Zhe Brother Tommy, who loves life , Fan Fanli, Fa Luomi, Candy students and other top talents launched a special live broadcast to recommend good places to eat, drink and have fun for users with professional selection ability, bringing good products with many discounts and good quality.

In the live broadcast room, the talent show the highlights of products for users through interesting sharing and live interaction. With the welfare of blessing bags, red envelopes, and seckill, users can buy good things at good prices in a relaxed and comfortable atmosphere. In the end, the maximum GMV of a single talent special live broadcast exceeded 3.7 million.

　　 3、 "Content is king" creates online atmosphere and promotes category transformation

In addition, the theme IP activity of "Supermarket Alliance Shopping in Summer" also promoted brand exposure and sales transformation through online marketing and shopping atmosphere through multiple online resources such as content topics, resource locations, and the main venue# Supermarket Alliance Hi Buy Summer After the topic goes online, many experts participate in topic submission and release the topic content to stimulate users' consumption interest@ Xi'an Food Detective , @ the first agent, @ the man who cooks rice, @ the yogue of Hugota and other talents, explore the good places to eat, drink and play in Xi'an, Shanghai, Hangzhou and other places, and vividly present the characteristics of the store for consumers. During the event, more than 1300 experts contributed nearly 5000 videos. On the basis of the above, the platform will introduce the precise shopping flow offline, promote the verification of consumers' entering stores, and improve the shopping transformation.

The theme IP activity of "Supermarket Alliance Shopping in Summer" is a practice of dithering life services and brands to jointly create a new scene of offline retail. In the future, the service will continue to focus on local life, link online and offline through short video, live broadcast, search and other ways, and dig into the scene and user needs, so that more offline stores can be seen online by consumers.

Diaoyin Life Service will continue to explore more ways to play, focusing on shopping malls, home building materials, car services Clothing shoes and hats , glasses and other key categories, and comprehensively add resources to support businesses of different sizes and regions to effectively carry out offline operations, so as to provide users with a better life experience.