"Haining Fur" Target Many Textile And Garment Enterprises In Central And Eastern Europe Come To Sea Again

Near the middle of the year, in order to stabilize foreign trade and find business opportunities, textile and clothing enterprises have "eyes" on emerging markets.

According to the analysis of China Textile International Capacity Cooperation Enterprise Alliance, the risk of global economic recession is increasing, especially the market demand of developed countries is weak. The World Bank released its latest economic outlook on June 6, forecasting that the growth rate of developed economies will decline from 2.6% in 2022 to 0.7% this year. Since the fourth quarter of last year, international clothing brands have generally been in the stage of destocking. It is expected that brand inventory and demand recovery will improve to a certain extent in the second half of this year, but overall, China's textile and clothing foreign trade enterprises are still under great export pressure.

In order to win more orders, in June, relevant departments in many places took the lead in organizing textile and clothing enterprises to open up the Central and Eastern European market, and went all out to sprint the second half of the year.

"Haining Fur" Docks with Russian E-commerce

Due to the climate and environment in Russia, there is a great demand for winter clothing. The extensive and diversified product selection and high-quality product positioning of Haining Leather City meet the needs of the Russian market. On June 7, Moscow time, a delegation composed of 10 well-known enterprises, including Haining China Leather City, Anzheng Fashion Group, Zhejiang Snow Leopard Clothing, and others, conducted business docking with the well-known Russian e-commerce platform Ozon.

According to Svetlana, head of ready to wear category of Ozon Marketing Department（ Светлана) Introduction: The platform data shows that the sales of outerwear accounts for about 18% of the total, of which women consumers account for about 45%. In the first quarter of 2023, the purchase volume of female consumers will triple. In view of the product market positioning of Haining China Leather City, Svetlana believes that Haining's products, especially the middle and high-end brand clothing such as leather clothing, Pai overcome, and down jacket products, have a high degree of compatibility with the Ozon platform. She suggested that Haining Leather City and garment enterprises establish companies and register brands in Russia, and implement localization strategy.

Alexei, Vice President of Ozon（ Алексей) He said that the brand advantage and product quality of Haining China Leather City are highly recognized in the Russian market, and the Ozon platform welcomes Haining's fur products to enter the Russian market. Both parties can cooperate to establish exclusive channels on the Ozon platform, recruit Chinese merchants to settle on the platform, and conduct offline store sales at the same time. At the same time, it is also suggested that Haining Leather City and its enterprises establish overseas warehouses in Russia, and establish a supply chain for a series of services of fur clothing.

Ozon platform, founded in 1998, is a leading enterprise in the Russian e-commerce field, the second largest e-commerce platform in Russia, and the only comprehensive multi category e-commerce platform. Ozon has 11.4 million Russian customers and more than 3 million independent visitors every day. In the first quarter of 2023, the GMV of Ozon will increase by 71% year on year, reaching 303 billion rubles. In the future, Haining China Leather City will continue to strengthen communication with the Ozon platform, make full use of the resources and advantages of both sides, and jointly promote the further development of business cooperation.

It is reported that the delegation also inspected the offline market of Russia, such as（ Временагода)、 Quinchevo, Las Vegas（ ВегасКунцево) So as to have a deep understanding of the local consumption situation, do a good job in market research and build a bridge for the next step of business promotion.

"Xiliu Clothing" Goes to Central and Eastern Europe

From June 8 to 10, the 2023 Central and Eastern Europe Exhibition of Chinese Brand Goods was held in Budapest International Convention and Exhibition Center, Hungary. Xiliu Garment Group, together with local garment enterprises in Xiliu, exhibited the latest products on the exhibition platform.

It is reported that the China Brand Goods (Central and Eastern Europe) Exhibition is hosted by the Foreign Trade Development Bureau of the Ministry of Commerce and hosted by the China Europe Business Logistics Cooperation Park. Since 2012, it has been successfully held for nine times. It enjoys a high reputation in Central and Eastern Europe and is an important platform for Chinese enterprises to explore the Central and Eastern European market. This year's exhibition attracted more than 350 Chinese enterprises, involving five categories of products such as light industry and textile. More than 6500 professional businessmen from Hungary, Slovakia, Serbia, Slovenia, Poland, the Czech Republic and other countries attended the exhibition.

As a well-known clothing industry cluster in China, Xiliu Town has Xiliu Garment Group, Haicheng Baixin Import and Export Trade Co., Ltd., Xiliu Garment Trade (Liaoning) Co., Ltd., Haicheng Kadenqi Garment Co., Ltd., Liaoning Jingyu Garment Co., Ltd., Haicheng Lingzhi Garment Trade Co., Ltd., Kuersidi Garment Trade Co., Ltd Liaoning Lebang Garment Co., Ltd. and Haicheng Xinci Import and Export Trade Co., Ltd. formed 16 booths to participate in the exhibition in a group, focusing on the famous and high-quality clothing products in Xiliu, and polishing the golden signboard of Xiliu clothing industry.

At this exhibition, 9 Xiliu enterprises demonstrated the unique charm of Xiliu brand clothing to international merchants from a new perspective. In order to fully support the exhibitors, the Xiliu Garment Market Cluster Upgrading Management Preparatory Group actively paves the way for the exhibitors and provides them with all-round security and services. All enterprises have also lived up to expectations, fully demonstrating the style, cultural connotation and top design level of Xiliu brand clothing. Traveling merchants have come to exchange, negotiate and order.

In recent years, focusing on the goal of building a modern textile and clothing industry base in Northeast Asia and a professional market cluster of 100 billion level, Xiliu clothing industry cluster has continuously promoted the construction and operation of economic industrial parks, digital Xiliu, and smart parks by attracting leading enterprises and cooperation projects with high scientific and technological content and high brand added value, so as to constantly enable the development of digital enabled industries, Promote industrial upgrading. At the same time, Xiliu Garment Industry Cluster, driven by the national market procurement trade mode pilot, constantly promotes the local products to go global by participating in CHIC China International Garment Fair, Canton Fair, China Import and Export Fair, China Council for the Promotion of International Trade and other international exhibition platforms.