All Good Things Will Come! CHIC 2023 (Spring) The First Day Of Audience Broke 70000

The first thing to do in spring is to do everything first. In this beautiful spring season, thousands of garment people are rushing to the long-awaited party, which once again presents the vitality and vigor of China's garment industry.

March 28-30, three-day CHIC2023 (Spring) fulfilled our expectations. Joining hands with 1271 exhibitors and 1255 brands of high-quality clothing enterprises, covering a total area of 117200 square meters, we made a brilliant appearance in the National Convention and Exhibition Center (Shanghai). In the process of "Chinese style modernization" to achieve the great rejuvenation of the Chinese nation, we demonstrated the fashion picture of China's clothing industry moving towards high-quality development and played the strongest sound of the prelude to a fashion power.

As a well-known and influential brand exhibition in Asia, CHIC2023 (spring), with the theme of "CHIC+, all things prosper", combines the resources of the whole textile and clothing industry chain to create a "resource convergence platform to help brand ecological construction under the new lifestyle change", comprehensively upgrades the exhibition model, and attracts global fashion resources with a super core, Jointly with China International Textile Fabrics and Accessories (Spring and Summer) Expo, China International Home Textiles and Accessories (Spring and Summer) Expo, China International Textile Yarn (Spring and Summer) Expo, China International Knitting (Spring and Summer) Expo, we will lead the industry, match commercial resources, shape cultural values, and comprehensively present the panorama of Chinese clothing brand development under the influence of the new lifestyle.

Look forward to the spring

Open the door of hope, and people rush forward like the tide. On the day of the first exhibition, the number of professional visitors to CHIC2023 (spring) broke 70000, a record high. People came to the venue early to be the first "punch in" person. Accompanied by many audiences, more than 30 media from all over the world and more than 80 journalists from home and abroad participated in the event.

This CHIC covered five pavilions, namely, Winter Fashion Selection in Hall 1.1, Consumer Fashion in Hall 2.1, Children's Fashion in Hall 3, the Most Beautiful Women's Wear in Hall 4.1 and Fashion Trends in North Hall, and separated high-quality men's wear, the most beautiful women's wear, winter fashion, design strength, sports fashion, children's wear and school uniforms, customized and professional wear, accessories shoes and bags, fashion brands, denim world, preferred supply chain, global fashion China International Knitting Expo (PH VALUE) 13 professional category exhibition areas and wonderful theme exhibition areas such as cotton national fashion, digital fashion technology, national fashion clothing, sustainable fashion, etc. There were also 66 CHICs with a group of high-quality enterprises to welcome the audience MATCHING, 11 CHIC TALKs, 7 CHIC SHOWs and a number of activities fully reflect the industrial, commercial and cultural values of CHIC.

At the opening of the exhibition, all exhibitors released their longstanding desire for breakthrough, resources and cooperation. "Hope" was written on every smiling face in the exhibition, and "failure" was printed in everyone's heart. Sun Ruizhe, President of China Textile Industry Federation, Vice President of China Textile Industry Federation President of China Garment Association Chen Dapeng and other industry leaders visited the exhibitors in various exhibition areas. They first came to the Shirushi booth. As a self created brand under the Investec Group, Shirushi, by virtue of the strong supply chain and technical advantages of the Investec Group, provided consumers with high-quality, cost-effective national men's wear brands, which is a microcosm of the road of Made in China to Chinese brands. Chen Dapeng's investment in environmental protection, sustainability, high-tech application and other aspects of the exhibitors is very positive for the enterprises to adhere to the self-improvement path of Chinese design, Chinese creation, and Chinese manufacturing.

In the Hubei exhibition group, the industry leaders visited the industrial cluster exhibitors in Jingzhou, Qianjiang, Xiangyang, Hanchuan, Tianmen, Xiantao, Huangshi, etc. The person in charge of the exhibition group warmly introduced that the textile and clothing industry is a traditional industry with fundamental, livelihood and pillar advantages for Hubei's economic and social development, and is one of the ten industries with revenue exceeding 500 billion that the province focuses on cultivating. Here, there emerged Xiangyang City, a "famous Chinese textile city", Xiantao City, a "famous Chinese nonwoven industry city", Qianjiang City, a "national textile and clothing industry park (pilot)" Maozui Town, a famous thread making town in China“ A famous town of baby clothes in China "Cenhe Town and other famous textile and clothing cities and towns. In 2022, Hubei's textile and clothing industry will have 1651 enterprises above designated size, with an operating income of 335.86 billion yuan, ranking fifth in the country. After understanding the development of the industry, the leaders also asked about the innovative practices of enterprises in product development, and fully praised Hubei's textile and clothing industry in terms of industrial foundation, brand strength, innovation Efforts made to develop carrying capacity.

In the face of the indomitable spirit of Chinese garment enterprises, Chen Dapeng praised every garment maker. He said that since this year, the domestic economy has accelerated its recovery, creating a better market demand environment for enterprises, and providing fundamental support for the textile industry to maintain a stable operation. In the face of the new trade environment, China's clothing industry should be based on the current situation, focus on the cutting-edge of high-tech clothing, pay attention to the research and development and application of new products, and gradually form a product system with its own core technology.

　　 Gather into a tide, fully display the "blue ocean" of Chinese fashion

The new exhibition hall is highly praised by the audience with its outstanding industry advantages and refreshing personalized display. People here see the "beacon" enterprises with a deep industrial foundation, feel the "national style" brand highlighting Chinese aesthetics, understand the original "trendy brand" pursued by the young generation, and appreciate the industrial clusters with strong manufacturing capabilities. They condense into a tide, showing a blue ocean of Chinese fashion future.

The exhibition area of winter fashion and digital fashion technology is located in Hall 1.1. Winter fashion is an indispensable resource and business platform for winter clothing procurement, and it is also a large-scale, professional and authoritative winter fashion ordering event in Asia. CHRISTOPHER Nearly 200 fur and feather enterprises, such as RAXXY, TMW, Netlil, Bingfei Angel, etc., focus on meeting the diversified needs of visitors, and bring high-quality manufacturing supply chain options for winter fashion category with the representatives of Xinji, Chongfu, Haining exhibition groups, Hubei, Tongerbao, Pinghu and other industrial clusters. From the previous digital fashion technology exhibition area that links the new transformation in the future, it has provided more advanced technology information and technology services for the audience in terms of exhibitor scale, exhibition content, industry resources, etc. 37 industry leaders, such as Lingdi, Saichengke, Ruisheng Intelligent, Bulowei, have brought digital design, virtual clothing, technology manufacturing, smart retail The latest scientific and technological achievements and equipment in the field of "meta universe" fashion. The exhibition area innovated and opened the "3+N+1" mode, namely, 3-day forum and summit, N-site release and awarding, and 1-day interactive exhibition viewing. It innovated the clothing science and technology ecosystem around the three channels of technology, capital, and channels. It is worth noting that the 2023 Annual Meeting of China Garment Intelligent Manufacturing Technology Innovation Strategic Alliance and Science and Technology Innovation Investment and Financing Ecological Summit, and the CHIC2023 Digital Fashion Technology Summit have been unveiled on the first day of their launch, jointly demonstrating the cutting-edge technology of intelligent manufacturing in China's garment industry.

2.1 The new consumption trend of the museum is favored by young people, attracting a large number of "trendy people" to clock in. Design strength CHIC IMPULSES, fashion brand CHIC YOUNG The BLOOD and Cowboy World exhibition areas gather to reflect the originality of Chinese design and many categories of trendy single items and trendy lifestyle brands. Wayin, Yishuji, Zunlong and other brands interpret the "national fashion" new products. The accessories, shoes, bags, fragrance, home, lifestyle and other brands gather in the accessories, shoes and bags exhibition area, bringing the world of "decoration" to Vientiane. The sports fashion exhibition area gathers a number of the most dynamic sports clothing brands in the Chinese market, and the visualized presentation of the Pathfinder camping rest area shows the most popular camping scenes. 39 overseas brands from France, Italy, Germany, the United States, South Korea and other countries participated in the Global Fashion Exhibition Area. The professionalism and scale of the exhibition area helped global fashion brands to develop markets.

3 The Hall gentry children's clothing store gives consideration to the fine quality of men's clothing and the innocence of children's clothing and school uniforms, as well as the high-end quality of customized and professional clothing. The brand enterprises represented by Jinba, Red Bean, Baoxiniao Solo, Dayang, boys and girls, Tepai, Eaton Gide, etc. have brought their own "star" pieces. Centering on the trend of contemporary consumers' youth and individualization, while demonstrating the youth and sense of design, they also have the high-level appearance of cutting, quality, and color, which is a good example for the participating agents, regional chain brands Buyers' stores, collection stores, wholesalers, online stores, shopping malls and other channels provide one-stop goods assembly services. China International Knitting (Spring and Summer) Expo (2023 PH Value) also opened in the three pavilions at the same time. This time, nearly 150 exhibitors gathered famous knitting industry clusters such as Puyuan, Dalang, Qinghe, Haiyang, Honghe and Chenghai, as well as important knitting cashmere brand enterprises such as Ordos, Luwang, Lucun and Taixing. In addition, during the three-day exhibition, PH Value will also hold many wonderful activities involving competitions, trends, professional forums, industry exchanges, etc.

As the "beauty responsibility" of CHIC, the most beautiful women's wear exhibition area in Hall 4.1 has always been a gathering place of exhibition traffic. With more than 160 women's wear enterprises, strong brands, high-quality single products and local industrial clusters, the most beautiful women's wear exhibition area has become a hot spot in the industry. The exhibition area closely follows the global fashion trend, covering different types of women's clothing styles, including the new Chinese brand Hongchuan Clothing CHOICE, which has risen with the trend of "national fashion" YIN, window leaning, VIVIAN LIU, Dream House and other urban leisure brands, and MAKE MORE TIME is the representative brand of young women's wear. The preferred supply chain exhibition area on the other side focuses on presenting the style of China's most high-quality fashion manufacturing brands, gathering more than 100 manufacturing brand enterprises across the country, actively promoting the implementation of new technologies and new technologies, and enabling the optimization of product structure to "new".

The tide rises in the east, sharing the feast of national culture

The fashion trend of the North Pavilion is one of the new characteristic exhibition areas launched by CHIC 2023 (spring). The special area for national fashion, national fashion clothing and sustainable fashion practitioners with distinctive Chinese fashion features attracts the attention of the audience by gradually arranging the exhibition layer by layer. The Flying Red Carpet with the 30th anniversary of CHIC is the most shining "star" in the exhibition hall. The red carpet, which symbolizes CHIC's 30-year history of wind and rain, seems to pour down from the sky, like a long river of time, rushing forward with the expectations of all clothing people in the past, present and future.

The first exhibition of Guomian Guochao Fashion is a new characteristic exhibition area launched by CHIC this year. It integrates offline performance and online platform sales of clothing brands, and is a collective action of excellent brands in China's clothing industry. The good products of Guomian launched by clothing brands are displayed in the Guochao Fashion Exhibition Area of Guomian. Exceptions, Jinba, Shanshan, Youngor, Peacebird, Living in Zuo, Annell, Redipol, Mark Huafei and other well-known clothing brands have set up independent exhibition areas in "Guochao Fashion". They bring high-quality, original design clothing made of Chinese cotton as raw material, and show the unique charm of domestic good cotton to both inside and outside the industry.

Looking at the adjacent national style clothing exhibition area, the National Style Clothing Professional Committee of the China Garment Association invited 12 "national style" clothing enterprises to participate in the exhibition, including more than 13, July Eve, Huamu Shen, Shangjiukai, Dejin, Hanchen, Longteng Han and Tang Dynasties, ancient clothing patterns, Tianxi, Feitong Fanxiang, Hongguan and Tianxu. Their products cover clothing categories such as Han style clothing, cheongsam and new Chinese style clothing. In addition, the national style clothing cultural exchange activities with the theme of "deep integration of national hand embroidery skills and modern clothing", "digital fashion · Chinese clothing rebirth", "national style supply chain salon (cotton, linen, accessories)" have been carried out successively, and enterprises have participated in the integration of culture, industry, science and technology, fashion brand and other elements, combined with color application, trend interpretation, supply chain optimization Conduct multi-dimensional exchanges on current hot topics such as business channel expansion and cross-border cooperation. In the next two days, Guofeng Clothing Exhibition Area will carry out the oriental aesthetics to the end, provide a professional business docking platform for exhibitors and buyers, promote the further "breaking circle" of Hanfu, and help the development of "Guofeng" clothing brand industry cluster. Shanghai Textile and Costume Museum will also hold the Tang Dynasty Costume Restoration Exhibition with the theme of "Looking Back at the Original · Beautiful Clothes" at the same time. The exhibition traces the Chinese traditional costume culture and aesthetic connotation by showing the works of traditional costume restoration.

　　 Glorious moment, bravely shoulder the heavy task of advancing the industry

CHIC is not only a big platform for the integration of resources in China's clothing industry, but also witness the birth of many important awards of CHIC AWARD both inside and outside the industry.

CHIC AWARD includes two major parts: the CHIC series awards and the "sustainable fashion practitioners" series awards. Together with many high-quality clothing brands and enterprises, AWARD follows the new positioning of "technology, fashion, and green", grasps strategic opportunities, and moves forward bravely to help China's clothing industry in technological innovation, product upgrading, cultural creation, and responsibility building.

The CHIC series of awards have selected ten major awards, including "Annual Brand Value Award", "Outstanding Marketing Award", "Outstanding Quality Award", "Digital Intelligence Application Award", "Design Pioneer Award", "Market Potential Award", "Science and Technology Innovation Enterprise Award", "Cultural Heritage Award", "Industry Promotion Award" and "Business Contribution Award". These awards represent high recognition from the industry, are a fashion honor, and show the responsibility and courage of enterprises.

The "2022 Sustainable Fashion Practitioners" award activity attracted a flash of light at the exhibition, and 18 enterprises were honored to be on the list. Selected enterprises include China National Garment Association, China Textile Industry Federation Social Responsibility Office, CHIC, China National Garment Association Journal, and WWD China, together with 12 authoritative experts from the fields of politics, industry, education and research, jointly selected and ruled that these industry leaders have practiced in green manufacturing, environment-friendly, sustainable technological innovation, employee well-being, circular economy and other aspects, and encouraged their peers with their superior vision, excellent leadership and outstanding achievements, providing more references for the future development of the sustainable fashion industry.

　 Wisdom opens wheat, and many activities blossom

CHIC is not only a display platform for corporate brand participation, but also a highland for exchange of ideas. CHIC Business Forum gathers the wisdom of hundreds of companies to bring valuable solutions to the development bottlenecks that enterprises may encounter, as well as cutting-edge cultural, commercial and technological sharing.

First came the "Fashion China theme salon: outdoor, IP With the theme forum of Extreme Third Board Sports, pioneers from the field of trend research and outdoor brands talked about the innovative development of "Guochao" IP in brand marketing methods. Next, the "2022 China Textile and Clothing Annual Elite List Release Ceremony" launched "Top Ten News Events", "Top Ten People of the Year" and "Top Ten Science and Technology Driven Models" around the theme of "Science, Fashion and Green" The five lists of "Top Ten Fashion Leading Models", "Top Ten Sustainable Development Models", promote their advanced experience in the whole industry, and provide reference for enterprise model innovation, healthy development of the industry, and industrial adjustment and upgrading. In addition, the CHIC Business Forum also contains many high-quality projects and landing plans that fashion designers care about. For example, the 2023 "Maker Silk Road" "China Textile and Garment Innovation and Entrepreneurship Competition and Textile and Garment Industry Innovation and Entrepreneurship Project", "Industry, Education, Finance and Innovation" Matchmaking Activity, Fashion China - 2024 National style clothing theme trend release, "sustainable cotton - commitment from cotton fields" forum, etc. They are committed to integrating Chinese culture, traditional elements and contemporary fashion aesthetics, integrating Chinese cultural genes into contemporary clothing design, and demonstrating the beauty of integration of ready to wear fashion and Chinese culture.

As a fashion release platform for brand promotion and product display during the exhibition, CHIC SHOW always attracts the attention of many visitors. Some brands, such as Yakou, BENZHAORI, Bingfei Angel, took the lead in releasing new products.

Among them, the first opening show was launched on the same stage with three brands of different styles, focusing on the aesthetic, cultural and values of contemporary youth as the creation concept to help consumers establish the personal IP attributes of different styles of clothing. BENZHAORI takes the "uninhibited" as the design theme, and uses the cutting method of pleating, splicing and raw edge to create the secondary creation of light yarn and jacquard fabric, creating a sense of broken and proud personality of each dress. The release of the fashion trend of Ice Princess Angel Fur is divided into three series: "original", "continued" and "symbiotic", which express the material aesthetics and value of the most natural essence of minks, and combine the new technology of full extraction to shape the minimalist design, fully showing the high-quality inspiration of natural materials, and the natural beauty of natural materials. At the same time, minks, sable, cyan and other high-quality materials are combined with cashmere and other high-quality materials, It expresses the intersection and compatibility of fashion. Through the overall collocation, fur clothing presents a more diversified and sustainable innovation concept.

On the first day, the venue was full of long lost reunions and fresh faces, CHIC2023 (spring) The splendor of has just begun. In the next two days, countless wonderful activities such as unlimited business opportunities, trends and industry trends will continue to be staged in this hot land. We will open the door and wait for you!