Under Armaour Asia'S First Flagship Store

(September 26, 2022, Shanghai) under is located at 755 Huaihai Road, the golden section of Shanghai ARMOUR Adema's first flagship store in Asia After a new upgrade, it was recently rebooted. The brand new flagship store integrates product sales, function display, interactive experience and other functions to provide consumers with immersive digital retail consumption experience. Through facing consumers and innovating consumption experience, andrma optimizes offline channels and promotes the sustainable development of retail. At the same time, it is effectively using brand stores to build a sports community network belonging to Chinese sportsmen.

Bob, vice president of global retail Neville said: "The upgrading of Shanghai Huaihai Road flagship store is the embodiment of andrma's long-term commitment to the Chinese market. China is a rapidly developing market, and the consumer behavior of Chinese consumers, especially the younger generation, has been constantly changing. Under the guidance of the goal of taking consumers as the center, andema continuously optimizes the offline retail network from the aspects of store type, store location and consumption experience It aims to create a diversified, localized and digital brand store matrix and provide Chinese consumers with rich and convenient consumption experience through channel innovation. "

Shanghai Huaihai Road flagship store in Shanghai

With a total area of over 1300 square meters, andema Huaihai Road flagship store is an important brand display window and an interactive platform with sportsmen. This upgrade aims to create the latest concept flagship store of andema, and innovates the way of goods display and function display. It not only creates basketball, running, training and women's category zones for sportsmen, but also designs an immersive shopping space for high light moment of contracted athletes such as focusing in the library.

In the rich equipment In addition, shops also use digital means to break through the online and offline barriers, providing professional and scientific sports solutions for sportsmen. Relying on the new technology of bodypark, AI body test area can accurately capture 23 key bone points, and only 5 basic movements are needed to obtain the results of physical fitness evaluation. Crave interactive fitting room loaded with RFID technology can help customers quickly obtain product information through intelligent touch screen, so as to realize "one button trial on". Sportsmen can also use the online sports community UA House obtains professional sports guidance and participates in a variety of hot training activities in stores, and integrates into the UA sports community.

Shanghai Huaihai Road flagship store in Shanghai

Since entering China in 2011, andromer has continued to increase its store layout in the Chinese market. As of September 2022, there are nearly 800 stores in mainland China, covering 31 provinces and cities in China, realizing a positive situation in which major shopping malls are fully laid and all kinds of stores are fully expanded. In addition to its growing retail network, China is also an important stage for andrma to innovate its retail model and build a sports community.

not long ago, Andmar The world's first training concept store was also opened in Shenyang Huangcheng Henglong Plaza, opening an innovative attempt in the mode of subdivided category franchise. The main scene of the whole store is the gymnasium where the training talents often set foot, and the UA is used as the main scene PROJECT Rock series is the main product, which can radiate more precisely the athletes who are keen on training, and provide more targeted sports solutions and consumption experience. Also this year, Adema Asia Pacific's first brand-new image store of OLE opened in Xi'an Lintong Saite Ole, redefining the consumption experience of brand ole store.

While developing and innovating characteristic stores, andrma has been improving the regional layout, and recently completed the upgrading design of Changsha ifs and Qingdao Vientiane city brand flagship stores. In 2021, the first interactive experience flagship store of andema will be opened in Yintai in77, Hubin, Hangzhou, forming a regional radiation effect; The 1000th store in Asia Pacific region settled in Raffles on the North Bund of Shanghai, witnessing the brand's completion of regional market milestone.

As a major in China for more than ten years Sports brand Andrma is confident in the Chinese market. At the moment when the national sports enthusiasm continues to heat up, relying on the strengthened offline retail network, andema combines the brand concept of "I'm not finished" with the needs of the majority of Chinese sportsmen, and actively helps them break through the sports barriers and practice the strategic objectives of symbiosis between brand and community, and integration of sports and life.