Industry Standard: Adidas Fined For False Publicity

Recently, according to tianyancha app, Adidas (China) Co., Ltd. was fined 45000 yuan for false or misleading publicity of goods or services. The punishment unit is Shanghai Xuhui District market supervision and Administration Bureau. It is worth noting that it is not known how many times adidas has been punished.

Previously, the company was fined more than 8000 yuan for producing and selling unqualified products as qualified products; 50000 yuan will be fined for violating the regulations on advertising content management and its subordination; He was fined 5100 yuan for failing to meet the standard of fire-fighting facilities; He was fined 18500 yuan for occupying evacuation passageway and emergency exit. It can be seen that Adidas is not qualified in terms of product quality or safety risks.

The impact of Xinjiang cotton incident on ADI has not yet dissipated. Waves of fines can be described as making the brand worse. In the second quarter, revenue in Greater China decreased by 15.9%, although Adidas explained that this reflected the strong recovery of the Soviet Union in the second quarter of 2020, when the market sales in may and June showed strong double-digit growth. However, as consumers at home and abroad, we know why.