Robbing People With Taobao Live Broadcast? Special Support Policy For Mushroom Street

According to the news on November 12, this year's double 11 once again confirmed the anchor's ability to carry goods. On the 11th, when the War reached its climax, mogujie announced the "Meili plan 2.0-liyue operation", which launched targeted recruitment for the anchors of mogujie and Taobao.

It is reported that this is a support plan for mogujie anchor and Taobao anchor with mature live broadcast experience and a single transaction volume of 500000, with a limited recruitment of 20 people. The anchors who join the program will get the top resource of the live channel of the platform, special traffic mark of high-quality anchor, independent use of traffic coupon, equipped with broker team, directional support of daily resource position, and support of the most competitive products.

It is worth noting that, according to its support policy, after the anchor with a single transaction value of 1 million Taobao live broadcast has joined the program, they can obtain the following additional resources (limited to 10 people): more live channel top resources, personal IP creation plan, home page short video resources, first screen first coke resources, mushroom Street app open screen, home page floating point, commodity support on the night of hot money.

Obviously, Taobao anchor is a major focus of mushroom Street's "Meili plan". The starting point of this move is not hard to imagine: unlike other live broadcast platforms, which are more entertainment oriented, the traffic attributes of mushroom street and Taobao are similar, which are both e-commerce attributes. Therefore, the anchor from Taobao will have higher survival adaptability in mushroom street.

In addition, Taobao anchor who aims at "one million yuan in single transaction" is also meaningful.

According to some data, in the first half of this year, Taobao's head anchors contributed four times as much as the middle and low-end anchors. Among them, Weiya and Li Jiaqi accounted for 80% of the total contribution of the head anchors. This year, tmall double 11 pre-sale days (October 21), Weiya, Li Jiaqi single live broadcast with goods accumulated nearly 8 billion Gmv. A Weiya or Li Jiaqi Top 1000 Gmv million class waist anchor.

This means that in the pyramid structure of Taobao anchor, it is almost impossible for a million middle waist anchor to break through, but their ability in fan operation and product understanding has been accumulated and cultivated for a long time, which can not be ignored. If mushroom street can attract this part of the potential army in Taobao ecology to its own platform and give strong support, there will be a lot of imagination for the platform and the anchor.

It is understood that since the release of "Meili plan 1.0" in June 2020, mushroom street has incubated 82 new anchors with a weekly turnover of more than 150000 and a monthly income of more than 30000, including 9 new anchors with a monthly turnover of more than 1 million. As for the head anchor, according to the official news, as of November 10, mushroom Street anchor "little sweetheart"_ It has achieved a single Gmv of more than 200 million yuan.