Red Bean Men'S Wear Is Popular In The Golden Week

"The quality of the clothes is very good. I like them very much. I often buy them." "The trousers here are very comfortable to wear." During the national day, the red bean men's clothing store in Wuxi is bustling with people. It is reported that all employees of red bean men's wear line will stay in the store during the national day and work together to fight for the National Day golden week. During the national day, the sales of red bean men's wear increased by 42.03% year-on-year, and the online sales increased by 517.03%. This is the first long holiday after the domestic epidemic situation is stable, and also the first golden week after the brand positioning of red bean men's clothing is updated to "stand at 30 and wear red bean men's wear". The considerable sales volume is the further recognition of red bean men's wear by the market.

As the main business of red bean shares, red bean men's wear has been accurately positioning the men's wear market for many years and clarifying the consumption needs of consumer groups. This year, through market research and analysis of big data of users, red bean men's wear has launched a brand-new positioning of "standing at 30, wearing red bean men's wear", which has given brand new connotation in the form of traditional culture. Thirty years old is a man to fade out of the green, to mature watershed. Red bean men's wear interprets "standing at thirty" as a brand culture with the core concept of "morality, meritorious service and speech". Generally speaking, maturity, success and responsibility are the three qualities of an excellent man. In the view of red bean men's wear, in the face of the current domestic and international complex situation, contemporary Chinese men need to "establish morality, meritorious service, and make a speech", reflecting the responsibilities and responsibilities of Chinese men.

The first impression of each of us when we meet for the first time is to dress and talk. Dress has a strong performance function. People can judge a person's identity, status, self-restraint, interest and so on by dressing, and can also improve personal appearance and temperament by dressing. It can be seen that the appropriate dress has a great bonus for people's own image. Xiao Chen, a member of red bean men's wear who just passed his 30th birthday, is a real estate agent. He often meets clients, so his style of dress is more formal. "When I'm 30, it's time to start a family and start a career. I can't wear too naive any more. The red bean men's clothes are comfortable in quality, mature in style and fashionable in style. They are very suitable for me," he said During the national day, Xiao Chen bought suits, shirts and sweaters in red bean men's wear stores. Before that, Xiao Chen also bought red bean men's 3D high elastic pants. He said that the high elastic pants are really popular, they are very comfortable and elastic. He also recommended them to his friends, which can be said to be a very loyal red powder.

At the age of 30, most of us are old and young. The pressure of life is very heavy. For our clothes, we pay more attention to the simplicity and comfort of our products. In the clothing design and production of red bean men's wear, we adhere to the concept of "user-centered", reduce the complexity of styles, focus on healthy and comfortable fabrics, strengthen the improvement of technology and technology, and meet the real needs of men in their early years. The new products with high-tech content, such as three-point elastic Oxford spinning, warm velvet shirt and cloud fluffy sweater, all reflect that red bean men's wear focuses on creating a comfortable and fashionable wearing experience for consumers. And red bean men's wear in the design style, are focused on the balance of youth and maturity, fit the age of men mature and steady, but also lively careful thinking.

In October, the weather is getting colder, and the red bean men's wear began to focus on "red bean velvet". In 2018, red bean men's wear launched the "red bean light goose down", which directly attacked the consumption pain points of down series products with three selling points of light, elastic and warm, and re interpreted the "light age" of down jacket. This year, red bean men's wear continues to polish its products, and an upgraded version of "red bean light goose down" is launched. It selects high-quality white goose down, enhances the anti drill down grade, and uses warm down heating bag cloth, which has far-infrared heating function, so that consumers can warm their hands and hearts when wearing them. In winter, in addition to the cold, people's first impression is heavy. "Red bean light goose down" uses the life concept of "subtraction" to keep winter warm and light, and reduce the burden of men's clothing. Red bean men's wear continues to pay attention to the needs of contemporary Chinese men, to create a more comfortable and comfortable wearing experience for men entering their first year of life, and to create a new image of maturity and self-confidence. Red bean men's wear, which has been focusing on comfortable fabrics for 32 years, will bring more high-quality choices for Chinese men in their thirties.