For 8 Years, The "Jordan Trademark" Saw The Battle And Lost.

For 8 years, the "Jordan trademark" seesaw battle finally ended in the defeat of China's Jordan.

In April 8th, the Supreme People's court ruled that the US AIR JORDAN brand sued the Chinese Jordan trademark infringement case. "Michael Jeffrey Jordan, the State Intellectual Property Office trademark administration administration (trademark) retrial administrative judgment" shows that the ruling, the first instance and the second instance decided that the facts and the applicable law were wrong. Jordan failed in the sports and removed the 25 category of "Jordan + graphic" trademark.

(Jordan's official website screenshot)

The market found that the Supreme People's court also mentioned that in addition to this case, Jordan and other outsiders Nike sports (China) Limited, cool buy net (Beijing) Polytron Technologies Inc, Beijing Century Excellent Information Technology Co., Ltd. and other other infringement of trademark rights and improper competition disputes.

Although the defeated party is a Chinese company, the judgment still leads to many netizens' praise, "by making use of other names, having made so many years of ill gotten gains", "I used to think that Jordan is genuine in China" and "Chinese Jordan lost the face of the Chinese. Let foreigners not think of China as piracy" or "win the battle at last". Brand, but not fake! "

According to public information, Jordan sports Limited by Share Ltd was developed by the two commodity factory of Chendai Creek, Jinjiang County, Fujian province. In 1991, the company registered the "Dan bridge" trademark and changed the enterprise name to Jordan sports in 2000. In only 2 years, Jordan sports sales exceeded 100 million yuan, and its performance increased by 600% in 2003.

In 2011, Jordan sports success, only a step away from the listing. According to the prospectus, Jordan sports original plan IPO issued 112 million 500 thousand shares, accounting for 20% of the total share capital issued after the issue, to raise funds of 1 billion 64 million yuan.

In 2008 ~2010 alone, Jordan sports earned 1 billion 158 million yuan, 2 billion 317 million yuan and 2 billion 927 million yuan respectively, amounting to 6 billion 400 million yuan. The net profit attributable to shareholders of the parent company was 131 million yuan, 303 million yuan and 518 million yuan, amounting to nearly 1 billion yuan.

But the 2012 window stopped the listing of Jordan sports, which has been in existence for 8 years. At that time, Michael Jordan, the former American basketball superstar and the flying trapeze, issued an open letter. "I was very disappointed when I learned that there were other enterprises without permission to use my Chinese name and ball number 23."

At the same time, the "flying man" Jordan prosecuted China Jordan and said that he infringed the right of name and demanded to cancel a number of trademarks. In this regard, Jordan sports did not recognize and win many times. Subsequently, the two sides held a seesaw battle for 8 years.

Jordan's sports Limited by Share Ltd was founded in 2000, mainly engaged in the design, development, production and sale of sports shoes, sportswear, sports accessories, bags, hats, socks, non-medical daily protective masks, selling textiles, daily necessities, sports goods and equipment business.

In addition, Jordan sports registered capital of up to 450 million yuan, of which Fujian hundred group investment limited holds 64.73% of its shares, is the controlling shareholder of the company, and Ding Guoxiong and Ding Yezhi couple hold a total of 160 million yuan of registered capital of Fujian hundred group 100% equity, which is indirectly holding Jordan sports 64.73% of the shares, as the actual controller of the company.

At present, Ding Guoxiong, the founder of Jordan sports, owns 9 companies and controls 28 companies in real terms. His registered capital is uneven, and hundreds of millions of Fujian group and Jordan sports are limited to only 300 thousand of Beijing Sports Products Co., Ltd. However, these companies are mostly related to the word "Jordan".

Interestingly, it was also in 2000 that Ding Guoxiong established Beijing Lakers sporting goods Co., Ltd. with a registered capital of only 500 thousand yuan, mainly engaged in sales department stores, needles textiles, production and processing clothing, shoes and hats and other businesses. Among them, Ding Guoxiong holds 60% executive directors and general managers, and Ding Yi holds 40% positions as supervisor. At present, the company is in the state of cancellation.

In 2004, Ding Guoxiong also used Fujian 100 group to set up Jordan (China) Limited company. The registered capital amounted to HK $62 million, the type of which was limited liability company (Taiwan, Hongkong and Macao) and domestic joint venture. Among them, Fujian hundred group held 66.66%, Ding Guoxiong served as chairman of the board and Ding Yi was vice chairman. The company mainly engaged in hardware, electricity, daily general merchandise, needle textiles, packaging materials, textile materials wholesale, retail and other businesses, at the same time is also in the state of cancellation.

In addition, there are 11 companies under the name of Ding Zhi, and actually control 27 companies, but it coincides with the name of Ding Guoxiong and the real control company, such as Xiamen Jordan Investment Limited, Jordan (China) Limited and so on.