Hundreds Of People Lined Up In The Rain, Only For A Non Embroidered Sweater.

In January 4, 2020, the rain in Hangzhou city continued to rain in winter, but there was a long queue outside Semir's CC Semir flagship store. The team even went to the exit of line 1 Long Xiang Qiao subway station.

It was originally held in Chengcheng that the theme of "embroidering new ideas" was being held. Embroidery We have prepared 200 pieces of Mitch's new year's legacy, limited edition embroidery embroidery and limited sales. The young customer at the scene told reporters that on the day of the December 26, 2019 appearance of the sweater, the official shop on Semir online was sold out quickly, and many people liked it but had nowhere to buy it. Therefore, the sale of the line at the bottom of the line in Hangzhou was particularly hot.

This is a non heritage Limited clothing made by Semir joint PACC (Shanghai public art Collaborative Innovation Center) and Chengcheng embroidery non heritage inheritors. Its design is more sophisticated than other new year's products, and the manufacturing process is more complex and high-end, so it is limited to sale.

It is reported that the official sale of the sale officially started at 17:00 on January 4th. But at noon, a lot of young friends who love the national tide culture began to wait. The 1 hours before the start of the event, the team had extended from the Sen Ma store to the exit of Longxiang bridge subway station on line 1 in Hangzhou, and 200 sweater preparations originally prepared for the event were sold out in less than 1 hours.

Customers queuing up at the scene said that they had not been snatch on the Internet for a long time, but they were excited when they heard that they had to hold a restricted sale in their city. When asked why they like it so much, these twenty young people said: "the content of non heritage has always been very interesting, and this time Semir used the technology of non heritage. Fashion trend In the performance of elements, chic color matches the folklore and the tide flu very well. The classic Mickey image is added to the Chinese New Year element innovation, and it is presented by embroidery process, no matter the quality of the product or the cultural connotation of the design, it is impossible for people to refuse.

In addition, the "embroidered novelty" Chengcheng embroidery theme seminar was held on the two floor of the shop. Semir also invited Professor Zhang Lili, Professor of Academy of Fine Arts, Shanghai Univer, and director of PACC operation, attended by Semir. Professor Zhang said that the cooperation between Semir and Chengcheng embroidery, combining the heritage with Disney's star Mitch, and integrating the youth trend elements into the deep national culture, is an excellent attempt to exchange heritage and heritage.

Visiting the scene, Chengcheng embroidery non heritage heritage Wu Mai Hua teacher, not only shared with you the experience created by Semir, but also hands-on guidance to students to learn the special embroidery techniques of Chengcheng embroidery, and to give them the most vivid and direct experience of these young people who are curious and interested in intangible cultural heritage and national culture.

The traditional Chengcheng embroidery is integrated into modern design. Semir In this way, we can participate in the inheritance of heritage with young people and get out of a different way of innovation.