Car Companies To Go To The Sea To Borrow Dongfeng, But Also To Find Fulcrum.

Electrification has provided an excellent opportunity for Chinese car companies to enter Europe. In the field of bus and coach, Chinese car companies represented by BYD have got a piece of cake in the European market.

BYD officially entered the European market in 1988, but the initial development was not smooth. Until global warming and air pollution were serious in recent years, new energy vehicles were put on the agenda, and BYD found the opportunity.

Bus is a very small market, but in fact, the more familiar domestic passenger car brand, two years are eager to enter Europe, or at least some people have already aimed at this market.

At the end of last year, it was reported that the Great Wall automobile had planned to push its high-end new energy brand Euler to Europe in 2020. The Great Wall is a typical example of the European market of passenger car brand layout. It built the first overseas motor vehicle factory covering four big workshops in Russia.

The new force car making brand, AI Chi car, is also planning to enter Europe in 2020. Fu Qiang, President of the car, said in a recent communication that the pace of electric market in Europe is no less than that in China. In terms of ownership, the most electric vehicle in Europe (Norway), and in some major cities, the charging infrastructure layout is more perfect.

Reporters also learned that the industry has already made industrial funds to export electric vehicles to Europe. The fund has established joint ventures with European distributors to sell domestic new energy vehicles in Europe, and is now carrying out quality system certification in Europe.

Although there are many differences between passenger cars and commercial vehicles in terms of business philosophy, channel construction and after sales service, some experience is common in the sea area. An intuitive observation is that if they can get the European market, they will not only adapt to the trend of new energy.

In the face of a new brand, for users of high value products such as automobiles, the resistance of customers to purchase is always greater than that of thrust. Even if a certain point is done very well, people may have enough reasons to reject "new faces".

The only way to solve this problem is to build trust. It can be seen that in the European market, Chinese bus and coach enterprises have been investing and persevering for a long time. Taking BYD and Yutong as an example, they have been dead in Europe for twenty years or so.

They put a lot of money into product development and service networks to build trust. Yutong has set up a high-end product division within the company, putting quality improvement at its highest position, and BYD has established factories in Europe to serve local customers more conveniently.

For small, scattered orders, they also dare not slack off, customers almost any need to do everything possible to meet. In order to improve the operation effect, British customers put forward the requirement of charging plug on buses. Yutong had never done this kind of accessories before, but the final delivery of cars could be charged free.

The trend of new energy is Dongfeng, and several Chinese car companies can enter Europe because of homeopathy. Finding the pain point of users and solving it is the real fulcrum to win the market. Obviously, the Chinese car companies will go to sea to borrow the east wind and find the fulcrum. Commercial vehicles have taken the first step, while passenger cars are on the way.