In The First Year Of The Decisive Battle, The "EM Mai Mai Warehouse" Will Be Hot At The End Of The Year.

In the first year of the decisive battle, the "EM Mai Mai warehouse" will be hot at the end of the year.

The new retail format of "city ole" is becoming the focus of attention in the industry and capital circles. With the arrival of the fourth quarter, businesses have opened the year-end sprint mode ahead of schedule. In October 10th, the new retail leader of "city ole", "EM Mai Mai warehouse", held a 2019 day sprint meeting, which officially opened the prelude to the year-end performance sprint.

The 2019 is the first year of discount members, and new retail products are returning to the product itself.

In recent years, the domestic economic growth has slowed down, and new retailers are facing multiple pressures from the macro and micro levels. The new retail format has come to a new intersection after two years of development. Against this background, Peng Yanling, founder and CEO of EM clothing store, made a clear judgement of the new retail's iteration and evolution. She pointed out that 2019 is the first year of the new retail discount membership, which will be the largest draught in the next five years. Adapting to this change and serving the members with better products will enhance consumer's brand identity, consumer loyalty and identity consciousness. It is the requisites for new retail development to win space and power in the future, and will also become the direction of EM clothing store.

Speed and change are eternal rules for new retail businesses that are changing rapidly and changing rapidly. Then, in the rapid upgrading of formats, consumers must pay a higher price? Is quality life and affordable really hard to achieve?

Based on a clear understanding of the industry, the EM clothing store gives a subversive answer to the above paradox. Peng Yanling pointed out with great insight that with the awakening of consumption rationality, it is the mainstream trend of the times to complete the consumption behavior with a high quality and low price and a cost-effective attitude. The essence of new retail is to break the barrier of price to people's pursuit of higher quality of life with more advanced models and technologies, so that consumption can return to product quality and product connotation itself. In this context, the mission of "EM clothing store" is "reinventing luxury consumption and giving the best life to millions of consumers at the best price." It sounds very loud.

In Peng Yanling's view, the era is developing, and the information barrier is breaking. In the past, the business mode of high cost and preemptive channel has lost its vitality. The "EM wheat barn" should not only be the terminator of the old model, but also be the pioneer of the new model, so as to solve their pain points from the needs of the consumers. To do this, EM clothing store can truly stand at the forefront of the industry and realize the grand vision of "the most influential city in China".

A hundred days sprint, sounding the assembly number.

At the meeting, the management team of "EM Mai Mai bin" and the head of the National Franchisee gathered together to explore the direction of the new retail development of urban ole. On the basis of Unifi Inc's development concept and knowledge, a series of team training was carried out to stimulate potential and to mark the end of 2019 with better performance.

"As the leader of the Chinese City outlets," EM clothing store "aims to have 10000 different types of stores before 2030, serving hundreds of millions of consumers worldwide. At the meeting, Xue Chengyang, chief marketing officer, described the vision of "EM clothing store" with his very romantic remarks and made a stirring speech.

In speech and training, "EM clothing warehouse" executive team, in addition to training in group training, enriched the experience and knowledge for team empowerment, also stressed the renewal of the idea, and the sense of mission and fighting spirit, to inject cohesiveness into the team and arouse the enthusiasm of all students.

Judging from student feedback, this sprint will be satisfactory. A female student at the scene said, "this is a baptism of heart and soul. It is amazing that the teacher really helped me to eliminate the inertia and fear of overstock for many years." Another veteran, who moved from the workplace to the shopping mall, said he seemed to have found the enthusiasm for entering the society. After years of being tired of job burnout, he felt a sense of rebirth.

(group photo of group EM trainees)

Who can go farther in the new retail competition?

In the era of market economy, overproduction has become the norm. No matter how excellent the brand is, it has to face the embarrassment of overproduction. Every year, the capacity of the global brand next shelf inventory reaches trillion yuan.

And based on the starting point of this business logic, "EM Mai Mai warehouse" has found its own value and significance, and has successfully landed a competitive business model. At this conference, Zhang Xinyu, chief operating officer, based on his rich experience, introduced the business line structure of "EM clothing wheat warehouse", and made clear the way of "EM clothing wheat warehouse" from the level of tactical execution.

As the new retail leader of "city ole", which is the main foreign luxury goods inventory integration company, "EM clothing warehouse", based on the profound understanding and practical ability of the industry, has created a strong supply chain integration capability, committed to reconstructing luxury consumption, and improving the clothing quality of Chinese people at the price parity. The bright idea and efficient landing mode have won the capital side and the vast number of consumers for "EM Mai Mai bin".

After obtaining millions of financing from Hejiang capital in 2018, "EM Mai Mai warehouse" received tens of millions of financing of micro film capital in 2019, which has aroused great concern in the industry, and the brand influence is expanding. At present, "EM clothing wheat warehouse" has already covered the national 30+ city of Shenzhen, Beijing, Chengdu, Harbin and so on. It opened the franchise store 50+, plans to set up 100+ entity stores at the end of 2019, and set up 200+ entity stores in late 2020.

At the same time, the new retail track has been fully opened. In recent years, good clothing store, only goods warehouse, love clothes library, excellent explosion name products, peach inventory, panda buyers, etc., the new retailers based on brand inventory integration have risen, and the industry competition is increasingly fierce. For the EM clothing store, the precise grasp of the new retail concept and mode, and the courage to innovate, can help them go faster and go further.