Sports Consumption Welcomed The Good News Of The Country Again. Lining, Anta And Other Leading Sports Stocks Became Popular.

By 2022, the total scale of China's ice and snow industry is expected to exceed 800 billion yuan.

We will promote the realization of the "three hundred million people's participation in the ice and snow campaign".

In September 17th, the general office of the State Council issued the opinions on promoting the national fitness and sports consumption to promote the high quality development of sports industry. It proposed that we should strengthen the protection of the elements of sports industry, stimulate market vitality and consumer enthusiasm. Promote the sports industry to become a pillar industry of the national economy.

In fact, in recent years, with the improvement of people's living standards and health awareness, more and more people focus on physical fitness. According to the relevant investigation of the State General Administration of sports, nearly 400 million of the population in China are currently able to participate in sports activities regularly. As of 2018, the scale of China's sports consumption market is nearly trillion yuan. Sports is becoming an important aspect of stimulating consumption in China.

The opinions put forward ten policy initiatives, pointing out that Encourage all localities to adopt flexible and diversified means of marketization to promote sports consumption. Enriching mass sports events and optimizing competition experience; Launch a pilot project to promote sports consumption and identify a number of national sports consumption. Pilot cities;

Efforts should be made to build fitness organizations around the people and "15 minutes fitness circle". Carry out the national fitness campaign, cultivate lifelong exercise habits and enhance the stickiness of sports consumption. Promote each student's proficiency in at least 1 life-long sports skills.

Efforts should be made to strengthen the national fitness facilities, organize the implementation of nationwide fitness promotion projects, and arrange investment in the central budget to support the national fitness and sports industry infrastructure construction. To build a platform for the development of sports industry, to promote cooperation among various sports organizations and sports enterprises, to create a number of well-known enterprises and independent brands, and to encourage eligible small and medium sized sports enterprise service platforms to declare the national public service demonstration platform for small and medium-sized enterprises.

We should enhance the proportion of sports service industry, vigorously cultivate fitness, leisure, competition performances, venue services, sports brokers, sports training and other service formats, innovate business models and extend the industrial chain, and strive to increase the value added of sports service industry to sports industry by 60% in 2022.

To support the innovation and development of sports goods manufacturing industry, and promote the application of new technologies such as intelligent manufacturing, big data and artificial intelligence in sports manufacturing, and encourage sports enterprises to jointly create sports goods R & D and manufacturing centers with universities and research institutes. To promote the professionalization of sports events, encourage qualified sports events to hold professional events, support the establishment of various professional alliances, support the development of inter school sports events, explore commercial operation mode, develop sports brokers and excavate the market value of sports stars.

We should speed up the development of the ice and snow industry and promote the deep integration of ice and snow industry and related industries, and strive to achieve the goal of "three hundred million people participating in ice and snow sports" by 2022. The total scale of the ice and snow industry will exceed 800 billion yuan. Vigorously develop "Internet + sports", promote e-commerce platform to provide sports consumption services, support sports, such as ice snow, football, basketball, racing sports as the main content of the development of intelligent sports events.

Build sports industry growth pole, focus on sports development in Beijing, Tianjin, Hebei, Yangtze River Delta, Guangdong, Hongkong and Macau, Hainan and other regions, and cultivate a number of sports cities with great influence. The national sports organization guided in Beijing will settle down in Xiong an New District of Hebei to promote the development of regional characteristic sports industry.

Based on resource endowments, we should guide the rational distribution of sports, such as football, ice and snow, mountain outdoors, water, motor vehicles, aviation and other sports industries, and formulate a new round of industrial development plans by sub projects. We encourage all localities to develop a number of outdoor sports events represented by rock climbing, canoeing, skiing, paragliding and automobile cross-country activities, and support the development of cold and snow economy in Xinjiang, Inner Mongolia and northeast provinces.

Focusing on the countries along the belt and road, the international sports industry alliance was launched to promote the series of sports events such as marathon, bicycles, sailing and motor racing along the "along the way" countries.

Affected by this news, Today, sports stocks such as Lining, Anta sports, XTEP international, 31st degree, Pathfinder, Sanfo outdoor, animal husbandry and so on are generally rising. Among them, Lining, Anta sports and Pathfinder are leading up to over 5%.

By yesterday afternoon's closing price, Lining's highest price was HK $23.8 / share, up 5.78% from the closing price of the previous trading day. The highest price for the Pathfinder is 4.08 yuan / share, up 5.7% from the closing price of the previous trading day, 3.86 yuan / share. The highest price of Anta sports intraday price is HK $66.15 / share, up 5.17% from the closing price of the previous trading day.

Thereafter, the highest price of XTEP international disk was HK $4.47 / share, up 4.44% from the closing price of the previous trading day. The highest price of the board was HK $1.58 / share, up 3.27% from the closing price of the previous trading day. The highest price of Sanfo outdoor market is 18.28 yuan / share, up 1.5% from the closing price of the previous trading day. The highest price of the stock is 30.94 yuan / share, up 1.11% from the closing price of the previous trading day.

According to the 2019 China Daily published before, the first half of this year saw a significant increase in sportswear, of which Anta achieved 14 billion 811 million yuan in the first half of the year, an increase of 40.34% over the previous year and a net profit of 2 billion 581 million yuan, an increase of 28.92% over the same period last year, ranking first in the industry.

Lining achieved 6 billion 255 million yuan in the first half of the year, an increase of 32.72% over the previous year, a net profit of 795 million yuan, an increase of 195.54% over the same period last year. XTEP achieved revenue of 3 billion 357 million yuan in the first half of the year, an increase of 23.01% over the previous year, a net profit of 463 million yuan, an increase of 23.14% over the same period last year. In the first half of this year, revenue reached 3 billion 237 million yuan, an increase of 7.29% over the previous year, a net profit of 356 million yuan, an increase of 3.79% over the same period last year.

Pathfinder achieved 691 million yuan in revenue in the first half of the year, down 21.21% from the same period last year, and net profit of 82 million yuan, an increase of 239.36% over the same period last year. In the first half of the year, the income of Mu Gao Di was 327 million yuan, down 8.4% from the same period last year, and net profit was 37 million yuan, down 5.13% compared with the same period last year. Sanfo achieved revenue of 185 million yuan in the first half of the year, down 9.76% from the same period last year, and net profit of 1 million yuan, down 66.67% compared to the same period last year.