China Textile And Apparel Supply Chain Integrated Innovation Tour Pu Courtyard Fashion Center Debut Three Times

Assembling outstanding products at home and abroad.


To enhance the overall competitiveness and brand influence of China's textile and garment industry.


In September 15th, 2019, China's PU Zhou fashion week opened in the "sweater fashion town" Pu Yuan three degrees. As a regional comprehensive fashion activity, this Pu Zhou fashion week consists of four parts: Fashion publishing, business docking, conference forum and static exhibition. As an important part of the static exhibition section, "China Textile and Apparel Supply Chain Integrated Innovation Exhibition, Pu Yuan fashion center special" has become a highlight of Pu Zhou fashion week.


It is reported that the "Third China Textile and Apparel Supply Chain Integrated Innovation Tour" held in Pu Yuan, the first time, was hosted by the China Textile Industry Federation Productivity Promotion Department, China Textile Information Center, Tongxiang Zhejiang Pu Yuan Knitting Industrial Park Management Committee and Tongxiang Pu Yuan sweater Development Co., Ltd., jointly sponsored by Pu Yuan fashion center, Tien Yi fashion creative center and national textile fabric Museum, supported by COLORO, SWAROVSKI professional department and China fashion fabric tag company. The exhibition aims at assembling outstanding products from upstream and downstream of textile and apparel industry, integrating new technologies, new products and new trends in the industrial chain, linking domestic dominant dominant clusters and specialized markets, and speeding up regional textile and garment enterprises' product development, quality control, supply chain management, trend research and resource integration capabilities, and promoting China's textile and garment supply chain product integration, technological innovation, trade cooperation, innovation and development, and enhancing the comprehensive competitiveness and brand influence of China's textile and garment industry.


Trend oriented color empowerment


The tour is guided by the fashion trend of China's textile industry in autumn and winter in 2020/21. It displays many kinds and multi-dimensional products, from knitting to weaving, from accessories, fabrics to garments, etc., and strives to build Pu Pu's innovative service brand with many products, fine products and high combination. In the industry, it sets up the image of Pu Yuan's "professional market of textile and clothing" and helps Pu Yuan to create a diversified, win-win and dynamic fashion industry ecological mode.


In the courtyard of the central courtyard of Pu Yuan, the simple design of the pure white exhibition area combines with the fashion center skillfully. More than a thousand of knitted and woven fabrics were displayed in the exhibition area of 400 square meters. The organizer team carding the fabric, through COLORO, popular color guide display, can not only visually attract the audience, but also enhance the sensitivity of the professional audience to color. Taking into account both fashion and functionality, and combined with the characteristics of Pu's local industry, knitted fabrics with rich organizational structure and varied patterns have been specially developed. The display products represent the leading development direction of textile products both at home and abroad, in line with the industry's innovation driven development trend.


International cooperation is the first priority.


In order to speed up the transformation of local industry to high-end and fashion, the introduction of the world's leading crystal element cutting and fashion jewelry maker SWAROVSKI's innovative product, PRO Crystal Electric LacquerPRO series, is introduced. As a bold breakthrough in the first industry, the new lacquer effect of the series brings bright neon tones. The new product uses ultraviolet dyes, emitting fluorescent effects under the lighting. Its flashing and colorful colors have injected international innovation elements into the tour.


At the same time, at the exhibition site, we gathered the cutting-edge design force based on Qin Wanyu, and displayed thirty excellent original costume works from "China Textile and apparel supply chain designers innovation alliance", which included sweaters, dresses, coats and so on. Not only does it include "Cashmere" material called "soft gold", but also the innovative application of the old cloth of the national intangible cultural heritage project, which combines technology, fashion and innovation, innovates the supply of consumption, and highlights the cultural self-confidence, striving to inspire and promote the original design level of Pu Yuan.


Quality certification of function tag


Nearly a thousand new products of China's popular fabric tag have also been shown to the audience during the tour. This exhibition of China's popular fabric label products is an excellent representative of functional eco textiles, which includes waterproof, moisture permeable, wrinkle resistant, antibacterial and easy to care. China fashion fabric tag is a functional textile and apparel product evaluation and certification project launched and implemented by China Textile Information Center. At present, there are some popularity and recognition in the industry in China, which not only apply for more than 300 enterprises, but also include more than 100 clothing brands such as Lining, Baleno, Hongxing, Semir, barabara, ONE WAY, drawing, Pathfinder, and nine shepherd kings. As a carrier, China's popular fabric label serves as an effective medium for the integration of many ecological and functional textile and garment enterprises and shopping malls.


Different from the ordinary professional exhibition, "China Textile and Apparel Supply Chain Integrated Innovation Exhibition, Pu Yuan fashion center special" effectively integrated the industry's superior resources and service platform, and helped the industrial chain upstream and downstream enterprises to build a systematic display space for products, technology, trends, consultation and so on, displaying the latest development results of the domestic and foreign textile and garment supply chain, and comprehensively promoting the development of the Pu fashion industry.


"China Textile and Apparel Supply Chain Integrated Innovation Tour" was chosen in the "sweater fashion town" Pu Yuan, which is based on the strong industrial foundation of Pu Yuan, the specialty of textile and garment market, and the innovation driven development of industrial cluster. According to the needs of PU industry, the team of experts from the sponsor oriented the whole country to collect high-quality products from the upstream and downstream of the supply chain, highlighting the characteristics of the PU industry, providing a good opportunity for the PU industry enterprises to integrate and develop the national industrial chain, and assist the cluster management Committee to diversify the business services and maximize the revenue.


In the future, "China Textile and Apparel Supply Chain Integrated Innovation Tour" will attract more enterprises to participate in other industries, and lay a good foundation for attracting investment and rational distribution of local industries. Tour activities will also boost the transformation and upgrading of industrial clusters, consolidate the good service system, enhance the influence and visibility of the industry, and create domestic characteristic industrial clusters and fashion towns.