Zara Statement: No Support For Strike

On the evening of September 2nd, Zara official micro-blog issued a statement, which reads as follows:

Zara supports People's Republic of China's territorial integrity and has always supported one country, two systems.

Zara has never supported strikes, and has never issued any remarks or related acts related to it.

The source of this statement is that on September 2nd, some extremist shareholders in Hongkong held strikes, strikes and strike "three strikes". The Zara Hongkong store also had no definite reason for announcements to suspend business for one day.

Hongkong local media and some netizens suspect that Zara is responding to the "three strikes".

In recent years, with the independence and ideological progress of young people's consumption consciousness, they are very sensitive to the political stance of international brands. Since June, because of Hongkong Taiwan and other issues, domestic consumers are more likely to have no sand in their eyes. This year, there have been more than one such incidents.

In the middle of 8, more than a dozen Chinese stars, actors and models took the initiative to terminate their brand by violating China's sovereignty and territorial integrity. Many brands, including Versace, CK, Cox, Givenchy, Arthur and so on, are all internationally renowned brands, and there are a large number of consumers in China.

Last year, Zara also made mistakes in China's sovereignty and territorial issues. Now, falling into such a situation again is not a good thing for the brand. As described in the Global Times commentary, Hongkong has so many international brands and so many chain stores that Zara is found to be the first internationally renowned brand to cater for "three strikes".

At present, Zara China's sales situation is inferior to its competitors, UNIQLO, H&M Perhaps Zara needs to think more rationally about its future.