Ann's Children's Wear Continues To Increase Retail Sales.

Recently, according to the results bulletin, the company increased its sales force in the first half of the year, prompting an increase in the cost of sales. At the same time, the company's inventory is still ongoing, from the revenue side, the company's online and offline business growth trend.
Annil
GF Securities analyst Zhao Yingjie said that from the profit side, the company increased the intensity of inventory, the inventory size decreased, the inventory impairment loss is also expected to decrease, and the tax deduction effect of tax deduction before and after tax deduction is expected to be reflected. Considering that the children's clothing industry is at the initial stage of branding, the overall growth rate of the industry is relatively high. The children's wear ranks fourth in the children's wear industry market. It is a competitive brand in children's wear industry, and is expected to benefit from the improvement of children's clothing industry concentration in the future. The new line is down to stores, which is to increase market share, increase market penetration in the second tier cities, expand new consumer groups and enhance sales.
According to public information, angel children's clothing is a private brand clothing enterprise of the middle and high end children's clothing business. It owns "Annil angel" children's wear brand, engaging in research and design of children's wear products, supply chain management, brand operation promotion, direct sales and affiliate sales, and other core business links. With the theme of "different comfort", the company has always been committed to providing comfortable, simple and fashionable children's clothing for the vast number of baby products consumers. The company's own brand "Annil angel" has won nearly twenty-two years of entrepreneurial innovation, and has won wide market recognition for its characteristics of high quality, environmental protection, simple and novel style, comfortable and generous children's clothing, and has successfully developed into one of the famous brand of children's wear in China.
According to the results of the report, the income of ANN children's clothing has been increasing year by year. By the year of 2018, the revenue of the children's clothing has reached 1 billion 213 million yuan, up 17.56% from the same period last year, and the compound growth rate of 2012-2018 years was 13.96%, of which 2015-2016 years had slowed down, mainly because of the influence of the company's recovery in some areas in 2014-2015 years, and the closing adjustment of some franchisees to the low performance stores.
The net profit attributable to the parent company also showed an upward trend. As at 2018, the net profit of the company attributing to the parent company was 83 million yuan, an increase of 21.08% over the same period, and a compound growth rate of 13.58% over the 2012-2018 years. However, in 2015 and 2017, the net profit attributable to the parent company declined. The decline in profits in 2015 was mainly due to a 3.71 percentage point increase in the rate of sales expense. The increase in the sales cost rate was mainly due to the increase in the number of shopping guides in the direct stores. The salary level of front-line sales staff was raised in that year, and the transfer fee was transferred to the original franchisee in the process of converting Wuhan's franchise business into direct business. The decline in profits in 2017 was mainly due to a decrease of 3.64 percentage points in gross profit margin in the year. The decrease in gross margin was mainly due to the increase in raw material prices and processing fees, and the increase in online channel activities, resulting in a decrease in sales discounts, as well as an increase in the volume of clearing products for the over season products, while an increase in the proportion of online revenue with lower gross margins.
Nowadays, the competition in children's wear market is much more intense than before. The pressure of domestic children's wear brands is increasing. This requires brand to be strictly checked in all aspects, and good products will have good word of mouth and good brand. In the beginning of 2018, the company made five years' development strategy, and the brand of the children's brand was the main product of "quality and respect". Through the brand strategy, the channel strategy and the commodity strategy, the company made efforts to reach the retail sales scale of over 5 billion in 2022, and became the leader of the "quality and enjoyment" market. Now the development strategy is being implemented.
Annil
At present, the number of domestic stores has reached 1433. Among them, Nanjing's children's wear flagship store has become the largest flagship store in the country. Its interior store display and display of goods have all made new attempts to meet the diverse needs of customers. The brand has been constantly pursuing innovation. Not long ago, it worked together with the famous French designer team to create a modern retro series of children's clothes, and once again raised the brand's popularity and freshness. He always adhered to independent research and development, maintained his own brand characteristics, and was recognized by the public. I believe he will continue to maintain a sustained growth trend in the near future and create greater brilliance.