China's Down Jacket Is In The US. In 2019, The Market Size Of China's Down Garment Was Nearly 120 Billion Yuan (Map).

China intelligence network news: Recently, an unknown down jacket fire in the United States has become a burst in the United States, New York "one hand". What you can't imagine is that the factory that produces this down garment is in Jiaxing, Zhejiang, China. One less than 140 dollars, often goods have not been on shelves, the pre-sale stage has been sold out, why this down jacket can be so hot? As a matter of fact, this women's thickening down jacket began sweeping the Amazon website in 2015, and sales increased by 300% to 400% per year.

A buyer wrote in the evaluation: "I finally got it. I saw 20 women in a walk before wearing it." And the buyer said, "it's warm and fashionable. I like this coat very much. " A buyer said she had seen a woman wearing this coat when she was in line, feeling that it was almost everywhere. Another buyer said that at least eight friends bought it since he started wearing it.

To some extent, the success of Orolay is due to the social media effect. According to the survey, 56% of women aged between 18 and 34 are willing to buy something because friends released information on this product in social media, while in all age groups, this proportion is 38%. In March last year, AmyLarocca, a well-known American contributor, noticed the winter coat of Orolay, which last year sold for only $89, and she saw almost every woman in the famous rich area - the upper east side. Such a down jacket for fire, but the Orolay official said he would not sell at home.

China has a population of over 1 billion 400 million people and has formed a huge clothing consumption market, and it is expected that the market will expand year by year. From the down jacket Market, China's down garment market has been improving as a whole, showing a rising trend of recovery. According to the statistics of China Apparel Association, the market size of Chinese down garment market exceeded 100 billion yuan in 2018, up 10% over the same period. With the gradual expansion of the scale of China's clothing consumption market, it is estimated that the market size of Chinese down garments will be nearly 120 billion yuan by 2019, and the growth rate will continue to be over 10%.

Data sources: China Apparel Association and China Commercial Industry Research Institute

For more information, please refer to the "2019-2024 year Research Report on market prospects and investment opportunities of China's down garment industry" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions for industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.