Opening Up The Golden Age Of Independent Designers, Jingdong Will Bring Chinese Brands To London Fashion Week.

London time on February 15th, following the strong landing of Paris's fashion week by Asia's top trend brand CLOT, China's trusted retail platform Jingdong signed a three year strategic cooperation agreement with the British Fashion Association (hereinafter referred to as BFC), announcing that it became the only retail partner in London Fashion week.

In recent years, China and the global fashion circle have become increasingly frequent exchanges. More and more Chinese brands and Chinese designers have attracted much attention and recognition on the international stage.

Jingdong and BFC set up long-term strategic cooperation to create a "mutualism" platform for high-quality designers, global brands and fashion resources at home and abroad.

According to the strategic agreement between the two sides, Jingdong will join the BFC in the next three years to open up the fashion industry chain, while helping China's brand to go global, it will also provide a convenient online access channel for international new designers to touch up Chinese consumers.

During the London Fashion Week, Jingdong also joined the independent brand designer XU ZHI to build a theme static exhibition in London Fashion Week, releasing the XU ZHI 2019 autumn and winter series, and ignited the Chinese trend on the international stage.

This "disappear Mousika" theme static exhibition is inspired by Gustav Klimt's painting "Woman in Gold". Under the interpretation of XU ZHI, the whole static exhibition is pformed into a cafe that is wrapped under the night. The setting of the scene allows the audience to feel deeply in winter. At the same time, nine dancers and a pianist artists are incarnated in all kinds of pedestrians, performing modern artistic dance with a sense of art, showing the whole life.

Throughout the static exhibition, XU ZHI breaks the traditional female image of Mousika by expressing multiple combinations of materials, colors and levels, and expresses the different temperament and personality of contemporary women.

It is worth mentioning that the XU ZHI 2019 autumn and winter series launched the first time men's wear works, using jacquard, knitting, splicing and other brand logo technology to bring male charming style to urban males.

This series is also the third XU ZHI jointly released by Jingdong fashion. After that, XU ZHI will launch the brand special capsule series through Jingdong mall in the summer of 2019, which will bring unique shopping experience to Jingdong users.

Reporters learned that Jingdong has been "mainstream" in the mainstream fashion field, and has worked with BFC/Vogue and BFC/GQ two fashion funds to win the trust of the international mainstream fashion week.

In March 2018, Jingdong joined the designer of the 2018 BFC/Vogue Designer Fashion Fund, the designer Huishan Zhang, Le Kilt and Rejina Pyo in Shanghai to hold the 2018 autumn and winter fashion new release show, and combined with China's top fashion designer Chen Xuzhi, Wang Hai Zhen and Lucien Wang to create "design quality" static exhibition.

During the 2019 spring summer London Fashion Week in September of the same year, Jingdong fashion joined hands with talented Chinese designers Zhang Huishan, Li Xiao and Chen Xuzhi to hold 2019 spring and summer fashion show and static exhibition respectively. They flourished during the London Fashion Week and set off waves in the international fashion circle.

BFC chief executive Caroline Rush said Jingdong is the most trusted partner of BFC.

This BFC and Jingdong signed a 3 year strategic cooperation agreement to better enable the world's top independent designers to join hands with more fashion brands, which will have a profound impact on industrial upgrading, cultural exchanges, talent integration and intellectual property protection.

Chen Xuzhi, a famous Chinese designer, told the media at the scene: "the cooperation between Jingdong and BFC will undoubtedly open the golden age of independent designers, help Chinese designer's brand to be seen and recognized by the world, and let the world see the charm of the Chinese fashion trend.

I am also looking forward to the continued in-depth cooperation with Jingdong in the future and designing better works for the vast number of consumers.

Chen Xuzhi, a famous Chinese designer, said: "the cooperation between Jingdong and BFC will undoubtedly open the golden age of independent designers.

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"The United States and the United States, fashion without borders" is the cooperation concept of Jingdong fashion. Hu Shengli, senior vice president of Jingdong group and President of the fashion mall platform group of Jingdong mall, said: "through the cooperation with BFC to build a platform for fashion culture exchange at home and abroad, Jingdong is opening up a two-way channel between international fashion industry and Chinese fashion industry, so that fashion can become the common language in the world."

The reporter understands that cooperation with BFC is an important part of Jingdong's "Introduction" and "go out" strategy. Jingdong fashion will really open up three circles of outstanding designers, brands and Chinese market under the strategic deployment, and implement a set of supporting plans from design to production to market launch, and rearrange the fashion industry from the source of supply chain.

Based on the strategic cooperation with BFC, Jingdong fashion will lead the Chinese brand to "go out" to shine in London Fashion Week, give full play to high-quality designer resources, upgrade and upgrade the brand business from the source of supply chain, create a more fashionable, young and international fashion trend, and provide opportunities for Chinese and Western designers to display themselves and exchange learning.

In addition, Jingdong will invite BFC's high-quality designers and domestic quality designers to cooperate with global brands to create a designer joint name, which will shine brilliantly during the fashion week.

In terms of "import and export", Jingdong will provide platform for the international cutting-edge designers to provide convenient online access to Chinese consumers, providing full range of business support for the expansion of their clothing brands in the Chinese market, such as intellectual property protection, marketing, distribution, after sale, and so on, bringing more personalized and diversified fashion to Chinese consumers.

Jingdong's fashion and globalization are far from being stopped. In the future, Jingdong fashion will firmly grasp the trend of fashion development and lead outstanding Oriental design forces to "go out".