China'S "Her Economy" Boom Is Getting More And More Popular. Who Can Win The Hearts Of Women?

Modern women have more income and more opportunities. They advocate "work is to enjoy life better", and crazy shopping has become an important group of consumption.

From shopping, tourism, buying cars and buying houses, women's consumption ability is higher and higher, and consumption concept has also changed significantly.

According to a new report by Guotai Junan, the scale of China's female consumer market has reached US $670 billion.

Over the past five years, the total expenditure of Chinese female consumers has increased by 81%, of which 55% comes from online, far more than that of online shopping.

According to the analysis, Chinese women consumers in the digital age have been influenced by different cultures, and their consumption concepts and patterns have also changed, especially in the 1980s and 1990s.

It is reported that in the 2019 tourism keyword and new trend forecast released by Travelzoo tourism group of the Internet travel media company, "her economy" and "crossover", "intelligent humanistic care" and "Responsible Travel" are the four major trends in the tourism industry.

At the same time, the rapid rise of "her economy" has also stimulated many brands to quietly open the "do not do business" model.

In May 7th, Starbucks announced that in order to celebrate the return of the classic single product "S'mores Star Ice music", it will send a brand exclusive "S'mores Sip Kit" lip gloss series for some lucky fans.

Previously, L'OREAL launched a tea flavored lipstick, and the black duck combined with South Korea's Missha launched the cross border make-up gift box. KFC even introduced fried chicken nail polish.

At the same time, the white rabbit and Maxam launched the lip balm, the classic flavor of the white rabbit brought up memories of childhood, and soon sold out; and after the announcement of the the Imperial Palace's creation of make-up, its beautiful Chinese style design also quickly became the focus.

And Coca-Cola, KFC, ZARA, H&M, the Summer Palace, Supreme, McDonald's, the king glory and so on have also launched lipstick series to seize the heart of "she".

However, it has to be mentioned that the the Imperial Palace cosmetics line, which is at the peak of public opinion, is less than a month away.

Because of the fundamental change in the consumption habits of young women, China's "her economy" craze is getting more and more popular.

In this big Asian country, today's business mantra is "whoever wins the hearts of women will win everything."

But obviously, no one can win the hearts of women. Are you ready?