The First Leg Of Women'S Shoes Closed 211 Stores In 2018 On Saturday, Making A Net Profit Of 8 Million 930 Thousand.

On Saturday, Limited by Share Ltd (hereinafter referred to as "Saturday") released the annual report on April 18th. During the reporting period, the company achieved operating income of 1 billion 532 million yuan, an increase of 1.87% over the same period last year, and realized a total profit of 23 million 7 thousand and 800 yuan, achieving a net profit of 8 million 933 thousand and 600 yuan attributable to shareholders of listed companies, achieving a profit of 0.02 yuan per share.

During the reporting period, Saturday continued to focus on the strategic development direction of the "fashion IP ecosystem", focusing on the construction of "media and social platform", "fashion IP incubator platform" and "fashion IP collection platform" to pform the new retail platform.

After recent efforts, the company's new strategic layout and pformation have basically taken shape.

In order to further promote the implementation of the "fashion IP ecosystem" strategy, a major asset restructuring was launched on Saturday. In order to issue shares and pay cash, the Hangzhou Viking Network Inc with a total valuation of 2 billion yuan (hereinafter referred to as the "remote network") has been approved by the China Securities Regulatory Commission. As of March 22, 2019, 95.1052% of the shares of the remote network have been registered, and the network is expected to merge into the consolidated statements of the subsidiary companies on Saturday from March 2019.

The remote network is a comprehensive digital marketing company, mainly engaged in Internet marketing business. It is one of the earliest enterprises to enter the field of Internet traffic integration in China.

In recent years, in the context of the rapid development of the mobile Internet, the look ahead network actively seizes the mobile Internet traffic portal. It actively seeks to establish cooperative relations with the mainstream suppliers such as Tencent's ecosystem traffic, micro-blog traffic and today's headline traffic. It builds traffic matrix and aggregates traffic resources, and provides marketing services to customers through its own technology accumulation in data analysis, user precise positioning, advertising monitoring, and optimization of delivery effect, and establishes diversified traffic realizable channels.

The distance network business performance is excellent. In 2018 1-10, it achieved an operating income of 656 million yuan, and realized a net profit of 149 million yuan.

The main trading partners of this paction are Xie Rudong, Fang Jian, Wei Chuang investment and Zheng Wei investment pledge, looking forward to the net profit of the 2018 year, 2019 and 2020 audited non recurring gains and losses, which are not less than 160 million yuan, 210 million yuan and 260 million yuan respectively.

Through this acquisition, the strategic layout of Saturday will be completed. Saturday will make use of the network resources of rich Internet traffic, efficient flow and resources integration and operation capabilities, as well as precise marketing technology accumulated over the years, combining the company's solid fashion brand and supply chain foundation, covering the national online and offline integrated sales platform and the increasingly mature media and social platform, accelerating the construction of the "fashion IP ecosystem", and gradually building a new retail platform, which is "user centered, data driven, consumer scenario integration".

At the same time, the Internet advertising market of the look ahead network has maintained steady growth in recent years. The development of mobile Internet advertising based on social relations is more rapid. Social based marketing services and mobile advertising have become an important area of Internet marketing and become the new entry of e-commerce traffic. This provides a broad space for the advertising and traffic realisation business of Wang Wang Network Based on mobile social traffic such as the Tencent ecosystem.

Therefore, after the completion of this acquisition, the company is expected to further enhance its scale of business and profitability, so as to maximize the interests of shareholders of listed companies.

2, through the integration and upgrading of media and social platforms, we will create a comprehensive platform for the integration of media, MCN, content business, integrated marketing and other diversified businesses to promote the company's strategic development.

(1) high quality content + the whole network layout: high quality content global coverage, the establishment of the whole platform matrix, occupying different users and the same user in different browsing scenarios, attention to fashion wear and beauty content.

Saturday's holding of fashion new media OnlyLady women's ambition and Kimiss girlfriends seize the fragmentation time of users with high-quality content + the whole network layout strategy to attract their attention, constantly strengthen content video and interaction, while providing users with in-depth services to increase user stickiness.

In addition to maintaining the content advantages of OnlyLady and Kimiss on the PC platform and APP platform, and continuing to work on micro-blog, WeChat and other social platforms, such as video, live broadcast, live broadcast platforms, today's headlines, and other information subscription platforms, it will fully cover the fashionable user groups of different platforms.

At present, OnlyLady has more than 13 million fans on each platform, and Kimiss has more than 5 million fans on each platform.

At the same time, it has worked closely with the mainstream consumer outlets such as Taobao, Tmall, Jingdong and other platforms to become the main cooperative media.

So that users who occupy different browsing habits or different users' browsing scenes at different times can pay attention to the content of fashion related content and make seamless switching with user's time and scene.

The overall layout of the platform has made OnlyLady's own quality content better distributed, and the visibility of OnlyLady and Kimiss has been greatly improved.

(2) simultaneous expansion of star project and fashion MCN.

In the increasingly sophisticated environment of fashion media and stars cooperation, OnlyLady has launched the whole star plan cooperation mode. In 2018, a total of more than 80 star actors have been collaborated in depth, enabling star, media, e-commerce, and brand cooperation to further deepen the interests of all parties and maximize the interests of all parties.

In addition, as KOL becomes a huge traffic entry, the company is focusing on customer's socialized marketing needs. It continues to expand the scope and depth of cooperation with fashion wear, beauty makeup, maternal and infant, health KOL. The platforms involved include micro-blog, WeChat, Xiao Hong Shu, jobao, Amoy and so on.

(3) integrated marketing + new retailer's three dimensional service strategy

OnlyLady and Kimiss, based on the ability to create high-quality content, integrate different means of communication, give full play to the advantages of different communication tools, interact with online and offline diversified services, make use of the advantages of media and people, artists and electronic business platforms to create various forms of online promotion and landing activities, so as to meet consumer demand of brands and consumers, and provide diversified marketing channels for e-commerce platforms and fashion brands. The company has become a strategic partner of Tmall's beauty makeup, and has created a BA Business with Tmall cosmetics.

In 2018, the company and the electronic commerce platform jointly organized more than 20 flash activities, through which a total of over 150 brands were served to help the brand customers get more than 1 billion exposure of the whole network.

Through full integration of media, MCN, content business, integrated marketing and other diversified businesses, the media and social platforms with OnlyLady and Kimiss as the core have the core capabilities from traffic aggregation to content production and commercial realisation.

Saturday's holding of fashion front and Beijing Shixin achieved a total operating income of 173 million yuan in 2018, a total net profit of 42 million 165 thousand and 300 yuan.

3, vigorously develop the fashion IP collection platform, improve the channel structure, and build a diversified platform for the sale of fashion products.

During the reporting period, Saturday continued to develop the brand collection store "Saturday Mode" and close some department store brand chain stores. As of December 31, 2018, the company has set up 168 brand stores in the country, an increase of 19 compared with 2017.

During the reporting period, a new round of intelligent upgrading of the collection store was launched on Saturday. In collaboration with ALI group, Tmall opened a new retail intelligent store. By the end of April, the first digital Tmall intelligent store was opened in Shanghai. The smart store has integrated the trend fashion with intelligent technology equipment, bringing the high-tech, precise and convenient shopping experience to customers.

On the other hand, the business model of SATURDAY MODE in shopping mall has matured.

The company began to change the mode of the main business in the early stage of the collection store, and gradually increased the proportion of franchise stores. This will help to further improve inventory, capital turnover and cash flow.

In the coming Saturday, with a large number of online, offline, multi brand, diversified and digitalized fashion trend shops, we will continue to enrich the brand and product mix of the store, and gradually lead the online and offline traffic to the fashionable IP collection platform, eventually realizing the flow realisation.

During the reporting period, the company achieved revenue of 170 million yuan, accounting for 12.52% of the revenue of the company's retail business.

As of December 31, 2018, the number of brand chain stores was 1378, which was reduced by 211 compared with the end of 2017, which mainly closed down some inefficient department stores, including 1059 self operated stores, 129 lower than those at the end of 2017, 319 distribution outlets, and 82 fewer than those at the end of 2017.

In 2019, Saturday's main task is to give full play to the synergy between the company and the remote network and jointly promote the growth and development of the fashion IP ecosystem.

1, in recent years, the distance watch network has been actively gathering the mobile Internet traffic entrance, gathering a large number of high-quality traffic resources, and building a wide coverage social media matrix. The above resources join together with the high-quality content of OnlyLady and Kimiss of the new fashion media and its ability to control the fashion commanding heights, which will greatly enhance the company's traffic aggregation function of constructing the "media and social platform".

2, on the basis of controlling the huge user traffic, taking user demand as the center, carrying out the stratified application of the traffic through the big data analysis, hatching the targeted incubation, expanding the high-quality public numbers of the "fashion IP incubator platform", the bloggers, the well-known anchors, the short video stars, etc., by virtue of excellent content production and Internet marketing capabilities, continuously develop excellent IP resources, and achieve the flow sinking when obtaining more traffic.

3, make use of the technical accumulation and professional ability of the remote network itself in data analysis, user portrait precise description, advertising monitoring, and the optimization of the delivery effect, real-time insight into the user's personalized needs and trends. Combined with the leading edge of the company in the brand, supply chain and channel management, we can effectively develop and organize the product library and integrate with the fashionable IP. Finally, we will mobilize the information flow to guide the huge flow brought by fashion IP, and realize the sales realisation through the online fashion of the "fashion IP collection platform", which integrates the online and offline integration, and realize the flow of all channels including the electronic business platform, the live broadcast platform, the offline shops, and so on, and truly realize the pformation from Saturday to the new retail mode in the IP.

Public information shows that Saturday's main business is the production and sale of fashionable leather shoes, and wholesale and retail diversified fashion products. The company has standardized sales network and specialized brand operation team, design R & D center and manufacturing plant, and has various brand image stores in mainland China. The company has gradually developed into one of the leading high-end fashion brand operators in China with the mission of "leading fashion life".

At present, there are private brands such as "ST&SAT" (Saturday), "D:FUSE" (Diffs), "SAFIYA" (Sophia), "SATURDAY MODE", "FONDBERYL" (Febe Lil), and so on on Saturday.

The company takes fashion as the core brand group and diversified product categories, and segments the market according to the needs of consumers, so as to meet the needs of the target consumers for fashion consumer goods.