British Concubines See The Brand Of Sentaler To Come To The Chinese Market.

Like the son of heaven, Canada

brand

After being crossed by Canadian Prime Minister Sophie Gregory Trudeau, Princess Kate and princess Megan, the fire finally came to light.

Next, Sentaler will take China.

As a key target for expansion, Lian Crawford is the main channel for sale to China.

Bojana Sentaler, the founder of the brand, still remembers that in 2015, when she saw Sophie wearing a Sentaler white wool coat at her husband's inauguration ceremony, she could not believe her eyes.

Sophie was born as a TV presenter, and has always been praised as one of the most important government ladies in the clothing department. Her clothes are often compared with the British Princess Kate and even called the Canadian version of Princess Kate.

With her goods, the publicity effect of the brand is immediate. "2015 is the year when we get the biggest breakthrough."

Bojana said.

According to the world clothing and shoe net, Sentaler was founded in 2009, and its main sales channel was Holt Renfrew, a luxury Canadian retailer.

Its flagship product is the alpaca wool blended wool coat that the celebrities choose the most, the threaded cuff is the symbol design element, the overall style is elegant and simple.

The difference between the different styles is the length, the collar and sleeves, and the design of the lapel.

This brand is a small business of the Sentaler family, and it is not ambitious.

In fact, after Bojana resigned from L'OREAL group's marketing and sales department, he never thought whether he would really set up a fashion brand.

Until 2008, she ran into Chanel's creative director, Buddha, in Dubai. She grasped the opportunity to ask the Buddha for advice.

"I told him that I always liked fashion, but I wasn't sure if I wanted to try it.

He just looked at me and said he wanted to follow my dream. If I had enough confidence, it would happen, "Bojana later recalled in an interview." Lord Buddha said, "you have either or no."

Bojana later opened the first boutique in Toronto, Canada.

In terms of material, she chose camel wool as the main material.

On the one hand, alpacas live at high altitudes, with tiny pores on their hair, which can insulate the cold air to a certain extent and feel soft.

On the other hand, alpaca has the advantage of low allergy and environmental protection.

"This is an animal friendly material, and the government of Peru has a policy to protect alpacas from wool."

She said.

However, the price of Sentaler is relatively high, almost RMB yuan.

Originally it was just a designer brand with few people asking for it. After Sophie carried the fire, the sales of his coats increased rapidly, and the white "Sophie" had increased by 400%.

Later, Sophie also wore Sentaler's coat on many occasions such as the Buckingham Palace of England, the Commonwealth summit of Malta, and the United Nations climate conference in Paris, and added a fire to Sentaler while the iron was hot.

Fortunately, the British Kate Princess and princess Megan also wore this coat in public, so that the popularity of Sentaler began to go overseas.

"It's hard to say which Duchess has greater influence," Sentaler said. "Kate's coat has been postponed to order four times, and Megan is almost the same."

Now the official website of Sentaler also put the style of Kate and Megan on the front page, and was labeled "Kate coat" and "Megan coat".

Bojana is now in the tenth year of entrepreneurship. She hopes to open up some new markets for the brand.

"The focus of this year is to develop new markets through lac, and China is the key."

She said.

She also believes that Chinese consumers prefer the classic style, which is also the dressing preference of the royal family, so it can resonate with the style.

In order to attract Chinese people, Sentaler's coat has increased crimson this year.

At present, the largest market for Sentaler is still home Canada, followed by the United States and Britain.

However, through online retail channels, it has already been able to sell to the Middle East, Europe, Australia and Asia. Bojana himself has settled in Dubai.

"We are now talking to some American retailers about cooperation, which will be a wonderful year."

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