Alipay X Taiping Bird Pushes Blessing

The Chinese traditional culture of "Fu" has been thoroughly developed in the new year.

"Lian Shang net" learned that when Taiping bird joined Alipay in the new year's five happy activities, it created a brand new product for Fu culture, and designed the new spring clothing with the theme of "national tide and bliss". It regarded it as a new trend symbol and incorporated it into costume design.

And together with Alipay, he joined vogue in filming the Fuzhou cultural fashion blockbuster to show the charm of traditional culture.

This national tide is blessed to cooperate with vogue, inviting the biggest photographer Leslie Zhang (Zhang Jiacheng) this year. He is best at film shooting, bringing back the ancient and modern fusion to complement each other.

LEDiN, the home dress brand of Taiping bird, designed the "lucky" household sweater, put the lucky product in the traditional Chinese New Year's characteristics, and interpreted the Chinese custom culture with a new trend of attitude. "Lifestyle"

When people talk about the trend of the country, they will think of the cool young people, but the real tide of the country will bring the whole family together.

A lucky single product ignited young people's new enthusiasm for "Fu".

About Fu culture, Xu Anhua, director of the promotion of Fu culture, "Seven Mile land", said: "we are too familiar with the word" Fu ". Instead, we have not thought about it very well. Fu is a very Chinese concept. There are no foreign countries. Chinese people all over the world are linked by blessing culture. When I was little, my mother called me Ah Fu, and I still don't know the meaning.

"This is a nationwide participation," "this is a nationwide participation," "this is a national participation," "this is a national participation," "this is a whole people's activities, looking for a blessing word, even looking for friends to change the word, the spread of a wide range, and strong integration, it also strengthened the exchange of people with people. Now everyone is playing the low head of mobile phones, set five FU let people face to face more communication, and some level also raised the warmth of human feelings.

The original intention of the design is to hope that the clothes can be swept out. In order to match the new year's atmosphere, Fuzi uses gold thread embroidery to embroider it very well.

Everyone is wearing this dress, I can sweep you, you can also sweep me, is also everybody's new year interaction fun. "