From The Evolution Of The Well-Known Brand LOGO, Look At The Release Of ABC KIDS'S New LOGO "Ai Bao".
If a LOGO is equal to the front of a business.
So, enterprises
LOGO
Changes can reflect the growth and pformation of an enterprise.
So we can see that when many brands develop to a certain stage, they will constantly optimize their LOGO.
The change of LOGO may show the determination of enterprise change, or may reflect the trend of the development of the times.
Looking at the changing course of LOGO, it is definitely a fashion evolution history closely following the trend of the times.
The more simple it is, the more difficult it will be at last.
Nike
:
Compared with the mark that the public is familiar with, the first edition of Nike is slightly naive. The 232 edition is a bit wordy. In the end, LOGO simply drew a tick, which turned out to be a classic.
There are subtle changes that bring unexpected effects, such as Google.
Google has replaced the new LOGO, the biggest change in LOGO style since its birth in 1988.
The new LOGO is still the 6 letter of "Google", but it looks more modern and dynamic.

And, basically, a change of face, like Suning:
The mouth of the lion in the new LOGO is the shape of a cloud, which expresses the unified cloud business mode between suning.com offline and online.
The reason for abandoning blue is that it has a strong sense of "electrification".
In addition, Suning.com's domain name has been mixed from case and lowercase to full lowercase and visually balanced.

...
In fact, it is not difficult to find that brand switching to LOGO is developing towards a more concise and fashion direction.
There is no doubt that the upgrading of LOGO symbolizes the improvement of brand strength to a certain extent.
No, recently, the famous brand of children's shoes and clothing ABC KIDS has officially opened its own brand new road.
The A shaped triangular figure, letter B, C shape lovely ears, plus a black pulling Meng's big eyes.
This is ABC KIDS brand new logo "Ai Bao", nickname is "ABC little monster."
In the video of the birth of the new LOGO of ABC KIDS, the little monster explores the edge of the screen, then walks and jumps in the picture, full of vitality and vitality.

Adhering to "Ai Bao"
ABC KIDS
The brand concept of "professional love kids" is committed to providing fashion, comfort, technology and environmental protection products for children.
"Ai Bao" has been officially launched, will be applied to products, stores, advertising, activities and other aspects.
"Ai Bao" is the standard color of ABC KIDS brand, big eyes with flashing eyes, conveying the charm of childishness, vitality and fashion.
The new AI Bao is not only a symbol, but also a IP.
In the future, "Ai Bao" will carry out more cross-border cooperation, together with more good friends, and create more children's playgrounds for children.

In the era of picture reading, vision first, resonance in a flash will last for a long time.
Logo is the front door of a brand, and it is the first way for consumers to contact with it.
brand
It is emotional symbol, which carries the trust and commitment of consumers. The upgrading of LOGO is also an important step in upgrading ABCKIDS brand.
For ABC KIDS, the upgrading of the brand is a new era of brand new with a brand new look.
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