Children'S First Stock: 1387 Stores Next Door, 568 Million Yuan In The First Half Of The Year.

First strand

(00287.SZ) issue 2018 semi annual report.

The report shows that during the period, the company's revenue grew steadily, and the profit level gradually increased.

As of June 30th, the company's revenue was 568 million yuan, an increase of 17.51% over the same period last year. The net profit attributable to shareholders of listed companies was 55 million 399 thousand and 600 yuan, an increase of 24.62% compared with the same period last year. The company's earnings per share were 0.42 yuan, and its net profit was 55 million 399 thousand and 600, an increase of 24.62% over the same period.

In terms of channels, the main revenue of online channels was 172 million yuan, an increase of 40.38% over the same period last year, and the main line business revenue was 395 million yuan, an increase of 9.72% over the same period last year.

The scale of electricity supplier income has also increased rapidly, accounting for 30.24% of operating revenue and maintaining a high growth rate.

The reasons for the growth of revenue from offline channels.

The main reason is to strengthen the management of channels, on the one hand, to close stores where the business performance is not up to standard. On the other hand, it actively develops shopping centers and promotes store efficiency to achieve sales growth.

At the same time, he vigorously develops the business of electronic commerce, and establishes online sales channels on many well-known domestic e-commerce platforms such as Taobao, Tmall, vip.com, and so on, so as to ensure the stability, smoothness and quick response of product sales channels.

It is understood that

The shopping center began in 2014. At the same time, it has established extensive cooperation with many famous commercial groups such as Tianhong shopping mall, Huarun Wanjia, Maui department store and so on, and has entered many middle and high-end department stores.

As of the reporting period, the number of direct shops in the mall was 211, accounting for 22.38% of the total number of stores.

He said that actively entering high-end high-end department stores and expanding shopping center channels is in line with the positioning of high-end brands in the company, and helps to enhance the image of brand stores and enhance the shopping experience of customers.

For the future, the company has revealed that in addition to deepening reform in the management mode, the product line should be appropriately expanded and optimized, and timely expansion of the brand should be made to speed up the adjustment of the layout of the direct channel under the line, increase the expansion of the shopping center, and continue to vigorously push forward the rapid development of the electricity supplier channel, and explore a new win-win mode of franchise channels.

In the future, the brand of "brand quality" will be implemented by brand strategy, channel strategy and commodity strategy, and strive to reach more than 5 billion of the brand terminal retail sales in 2022.

Faucet.

As of June 30th, he has set up 1387 offline stores in 31 provinces, autonomous regions and municipalities directly under the central government, including 943 outlets and 444 franchisees.