Tide Card -- Ou Zi Kou Leads The Strong Rising Of China'S Down Jacket.

In the garment industry which is gradually warming up, it seems that there is no substantial change in the down jacket brand. The clothing capital market has broken down one by one, and has not changed the fashionable mentality of the down jacket.

Update iterative capture consumers

Last winter, Canada's goose and Moncler's two very expensive down jacket brands suddenly became popular in China. They occupied China's streets and lanes in just a few months. But why Canada goose and Moncler can be fired in China as a lightweight extravagant garment, and the brand of Chinese local down jacket is not very attractive? Is it really the quality of domestic down jacket brand?

In fact, compared with imported products such as Canada goose and Moncler, the price of Chinese local down garment brand is much cheaper and the quality is not bad. There are many advantages of domestic garment enterprises, such as good reputation, wide audience, large scale of revenue, and good technology. Bosideng, Xue Zhong Fei, Ou Zi Kou, duck and so on have a certain number of consumers in China and gradually move towards the world.

Looking at fashion street, magazine cover, rarely seen Down Jackets Perhaps, from the moment of its birth, it has been labeled as bloated, unfashionable, conservative and so on, so it is difficult to establish itself in the fashion industry. But this does not mean that under the tide of fashion, the down jacket does not change the traditional and bloated face. On the contrary, Bosideng, Yalu and Ou Zi Kou represented the down jacket brands actively pursuing the fashion trend, embracing the trend, realizing the renewal and iteration of the traditional tunes of down garments, and successfully capturing the minds of the new generation of consumers.

But with the new generation of consumers and women becoming the backbone of China's consumer market, consumer demand is gradually improving. Quality is no longer a tough consumer goal. Fashion, high-end and personality are the ways they want to pursue. The global fashion market has gradually shifted to the East, and has also given broader expectations and market prospects for domestic fashion brands. Consumption upgrading and industry integration have also become important driving forces.

Flaunt their own new vitality and attack.

The down jacket brands are making every effort to make every effort to dig out the consumption demand of young consumers and layout new channels to seize the market. There are not many personas in the down jacket brand, and the new rising show is one of them. In order to seize the fashion trend of down jacket, he is the leader of the industry.

Tide brand is becoming the pet of clothing consumption. Street clothing has become the trend of fashion nowadays. In the forefront of the fashion industry, we pursue the trend of fashion in the fashion industry. Leisure time Fashion, unique, personalized design but not independent clothing, add a new vitality to the dull down jacket.

However, in the pursuit of fashion, it is not popular among the public, flaunting "do yourself", accurately meet the needs of the audience, and promote the number of audiences constantly rising. In addition, he introduced a group of internationalized young teams with a rich experience in design and marketing to absorb the trend of fashion cities such as Paris and Milan, and create rich and special clothing to strike the hearts of younger generation of consumers, highlighting their desire and passion for fashion.

It is different from the ordinary bloated and conservative down jacket. Eideco's down jacket With the characteristics of simplicity, fashion, uniqueness and nature, we opened the door of down garments and trained a group of loyal fans. In order to give a loyal visual fan a visual feast, he will hold a new autumn and Winter Conference in 2017 at the Holiday Inn in Xiaoshan, Hangzhou, to show the high-end and fashion of the new generation of down garments in May 28th.

The consumption of feather down clothing market proves its strong momentum in the fashion industry and will continue in the future.