How Much Is The 3 Billion Financing To Get Rid Of Wechat?

It has been known for nearly three years, according to the world clothing and shoe net.

A lot of the industry's ebb and flow is being branded by the public opinion, which is "brutal growth". Cheap, fake, low quality, many of the fatal short boards in the business enterprise seem to be.

Hang together, and now many are looking for ways to remove these hats.

In April 11th, it was reported that a new round of nearly $3 billion in financing was completed, with a market value of $15 billion, plus the industry being regarded as Ali.

Taobao's low price version and the Jingdong Shopping Festival, which are used to resist the impact of many spells, have been put on the cusp of public opinion for nearly two months.

Capital consolidation is not stable.

There is no doubt that a lot of loud and loud questioning voices do not prevent more capital gains.

In April 11th, there were media reports that the new round of nearly $3 billion has been completed and the valuation is close to US $15 billion. Investors including Tencent and Sequoia are also the leading Tencent to provide plenty of traffic to the early stage.

As for financing, the reporter has verified many aspects, but as of press release, he did not make a public reply.

Compared to the Alibaba, Jingdong, and jumei.com, and other vertical business platforms, which occupy half of the electricity business, many of them are from obscurity to household.

According to public reports, despite the fact that more than three years have been established, the total volume of pactions in 2017 has exceeded 100 billion, while the total annual turnover of Taobao, Jingdong and vip.com exceeded 100 billion. In 2008, 2013 and 2017, the three took five, ten and eight years respectively.

Today, when a lot of valuation is approaching us $15 billion, vip.com only reached US $11 billion 58 million on the 10 th of April.

A lot of fast track industry is seen as a "black horse" growing up in a highly cohesive society relying on social networking. When WeChat has not yet become the focus of cooperation among e-commerce companies, many of them have begun to rely on WeChat's social interaction to achieve traffic fission.

However, an anonymous business analyst told reporters that a lot of rapid development of the "chassis instability", the low price brought by the group mode or the low price formed by pulling acquaintances to bargain, is only aimed at consumers who are extremely sensitive to price, and does not exclude the existence of quality products. However, the pursuit of low price means it is difficult to get more recognition from high-end consumers.

Zhao Zhenying, deputy director of the Beijing Qingqing Research Institute of information technology and the National Engineering Laboratory of electronic commerce paction technology, said in an interview with reporters that 3 billion dollars is not a small sum, but it is not easy to win the high-end consumers or build up the relationship between businessmen and consumers. It is difficult to change the current situation of 3 billion dollars.

Judging from the many products sold, low price is a bright spot.

In April 11th, the price of goods recommended by many home pages was not more than 50 yuan. In the clothing category, about 30 yuan accounted for most of the commodities.

But in the eyes of a lot of founder, chairman and CEO Huang Zheng, many people are attracted by the pursuit of high cost performance crowd, not low-end customers.

Huang said in a media interview that low price is only a way to get users through multiple stages.

The core of many spells is not "cheap", but to satisfy users' feeling of "cheap".

Deep in low price and low quality dilemma

In order to satisfy the consumer's mentality of "taking advantage of the cheap", it has become a new focus of complaints to launch a lot of free hash pricing.

The reporters found that the price of cut down is decreasing trend in the mode of asking friends to bargain by sending links.

A consumer said that a $392 American electric oven, at the beginning, each friend can cut more than ten yuan, with the number of participants, the lower the price can be cut.

Goods can be cut for 74.13 yuan for the first time, and then the amount that can be cut down to 10.99 yuan. When the price of goods is less than 200 yuan, the price that consumers can cut down to 0.06 yuan or 0.05 yuan.

In the 2016 (above) China e-commerce user experience and complaints monitoring report, the number of complaints is ranked first among retail business providers.

In February 7th, the China Consumer Association released the 2017 "double 11" online shopping prices, quality, after sales service, many more frequent appearance.

Among the three counterfeit sample categories of luggage, cosmetics and footwear samples, there were many multi platform businesses appearing in 3 counterfeit samples.

Many consumers in the many pages of the message also directly pointed out that the quality of products is not the same.

In a comment on a TV set priced at 450 yuan, the "dream chasing" consumer said that television was a fake, not a trump card, and there was no definition at all.

Some media reported earlier that the amount of frozen loans was tens of millions of yuan, which was suspected of making profits by making fake loans.

In February of this year, the 2017 annual report on consumer rights and interests was released. It has proved that over the past year, there have been many 10 million 700 thousand suspected infringing commodities, and 40 million links have been intercepted throughout the year.

Visible, difficult to control the quality of goods, for consumers, businesses and even the platform is a thorny problem.

In the face of the above predicament, we try to find ways to solve the problem. It is understood that many consumers have set up a 150 million yuan consumer protection fund to help consumers deal with after sale disputes and safeguard claims.

Social traffic is hard to exploit.

Although many low prices have been criticized by the industry, Jingdong, Alibaba and other e-commerce platforms have begun to fight back.

Ali set up a low price version of Taobao, Jingdong launched Jingdong Shopping Festival, trying to fight against the impact of low price.

At the same time, Jingdong joint beauty union group and vip.com began to explore social traffic in WeChat to find the possibility of new traffic.

When the business giant began to cope, it would become uncertain whether they could consolidate their status.

In an interview with reporters, Zhao Zhenying said that a lot of users would gather a large number of users in the short term with the combination of low price and social interaction. They would get the funds of the flow to get the goods and then use the commodity to exchange traffic.

When the traffic volume gradually enters the bottleneck stage, a lot of modes can be used for reference, but it doesn't mean that much more can be used to get long-term development.

Zhao Zhenying said frankly, how to save valuable traffic and find new ways of profit is the key to more and more fast acquisition of traffic.

When many consumers are consuming, there will be certain user commonalities. Brand operators and e-commerce platforms can analyze potential consumer demand according to the user's commonality.

However, consumers who gather too much are all price sensitive consumers. There is no specific demand for the performance of the products, and the users' commonalities are not obvious. Therefore, it is difficult to develop user value according to the consumption habits, and can not describe the user portrait. This means that it is difficult to make the scene flow and monetization of the flow volume.

Getting traffic is a great strength, but it may not be able to discover valuable traffic and continue to develop traffic.

In Zhao Zhenying's view, it is still difficult to compete with ALI and Jingdong in the long run if a lot of money has been developed according to the current mode.

The strong relationship that relies on software to gather consumers is not stable. Especially in the era of Internet of things, the function of application scenarios will be enlarged, and social functions will gradually be weakened, and social interaction itself is hard to achieve monetization.

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Although many of the founders, CEO Huang Zheng, interviewed by the media, said they were not Tencent departments. They said they wanted to leave WeChat, but at least from the experience of journalists, they still rely heavily on WeChat's acquaintance social functions.

Reporters found that in order to further attract users, many of them also issued a campaign to click on cash bonuses and claimed to be able to cash in.

In fact, in a more subtle way, it is shown that there are many rules for the use of the rules of red packets, and the most important thing is to encourage users to share the circle of friends and send them to WeChat group.

Despite relying on social recommendations, the flow of traffic to Ali, Jingdong, but also means that the intensity of anti - system is also increasing.

"Jingdong to buy" in an inch of gold at the entrance of the WeChat has been quietly on-line, it also has 9.9 yuan packet mail area.

Ali also launched the Taobao special edition in March of this year. Vip.com has launched a special low price version in the field of beauty and costume.

In addition to the listed business tycoons, there are a number of similar business models in the start-up companies, such as roll skin, discount 800, and so on.

Against this background, how should we break through?

La Xin relies heavily on WeChat.

As we all know, most of the spells are spread through acquaintances in the WeChat circle.

In 2015, there was a great deal of competition. In early 2017, the number of people living in the month was about 20 million, and it increased to 160 million by the beginning of 2018.

Under the catalysis of the above report cards, we completed more than 110 million US dollars in B round last year's financing in July last year, and the Tencent listed in the list of investors.

In the latest news, Tencent once again led a lot of investment, with a sum of up to 3 billion US dollars. However, the above information has not been proved in many aspects.

Despite Huang's departure from the Tencent department and trying to separate herself from WeChat, he has drained APP through independent, multi tasking, but at least for now, he is still very dependent on WeChat's acquaintance social functions.

Reporters found that, unlike the previous low-cost group, it is now a lot of platforms to promote further downloading, adding more gameplay to users. For example, users will have to cash in cash for 3 days in a row. After receiving the sign in page, they can get cash in return. The more clicks a friend has, the more abundant the cash is. If you send it to WeChat's circle of friends, you can double the cash in cash. You can get more cash if you send it to WeChat.

Reporters sent to WeChat friends, many pages showed: "He Jiong sent you 4.51 yuan WeChat cash", but there is time limit, cash bonus will expire at 24 o'clock on that day, return to APP, after clicking to receive, the money can not be readily available, you also need to invite 3 friends to join the group, after the success of the group can get cash, the deadline in 6 hours.

In short, all tenet is to ask you to share in a circle of friends. After sharing all kinds of news, the reporters still haven't got the red envelope that can be presented.

In the shopping section, after the reporter placed a single item, click on the "go to the list" option of the "separate 1 pieces" in the bottom of the list. After the spelling and payment, the page also showed that "there are still 1 people left. Invite friends to spell the list quickly. The order has been launched and shipped immediately after the crowd is filled." and it is required to share links on WeChat and QQ platforms. Even if it has been shared with friends, when returning to many pages, it still shows that there are still 1 people missing.

It is worth noting that apart from the depth of WeChat's social platform, there are still many problems with the quality of goods and the high price.

A consumer from a city in Central China told reporters that he knew at the beginning that many platforms were built through WeChat group.

After buying it through the platform, they found that there was a high price problem in the group or spike killing products, for example, a commodity only needed 30 yuan on Taobao, but the price tag would increase to 120 yuan to 130 yuan.

From the order quantity, most of the products on the platform are mostly household products, and the order quantity of fresh fruits is the highest. The content seen by the reporters in the commodity evaluation is mostly similar to "at this price, the quality is really bad". "The trousers are too small, the quality is too bad, but it's so easy to pack the post and not bother to retire."

For the requirement of refund, a clothing dealer of a certain platform told reporters that "non quality postage is taken care of, and the quality problem is taken up by businessmen", but there is no detail about how to judge the quality problem.

A lot of "four faces"

For Jingdong and Alibaba, it is obvious that there is no hope of "the competition between the two."

In January 2018, Jingdong and beautiful union jointly set up a subsidiary micro selection, which will establish a new platform for WeChat in WeChat's "shopping".

In fact, as early as 2016, Jingdong had already launched the online low price group platform Jingdong to fight for the purchase, not only in 2018 but also in March.

Reporters at WeChat shopping portal Jingdong purchase found that from the price point of view, in addition to the 9.9 yuan zone, most of the commodity prices are in the middle and low stalls, in terms of category and many spells have similarities, and rely on WeChat's diversion, directly to many spells.

As we all know, many businesses are based on the community, relying on "explosive money + low price + FREE Commission", and then rely on the three or four line market, so as to achieve rapid development.

According to the relevant data, 70% of the users are women and 65% come from the three or four tier cities.

Whether Jingdong is buying or selling, or the Taobao special issue released by Taobao in March this year, user groups are highly coincident.

Reporters learned from Ali insiders, Ali has long been aware of the threat of too many spells, and launched the Android special edition as early as years ago, and then launched the apple iOS version.

Vip.com, an e-commerce giant based on clothing and cosmetics, has already started to act. Vip.com's related staff told reporters that the company's separate APP had already been launched online. "It's just that there was a lot of promotion within the internal staff, and there was not a lot of external promotion."

In addition to giant blockade, the new model of the unicorn enterprise in Wuhan and Shenzhen is also used in the 800 models.

It is worth noting that there is also a fatal problem in the mode of low price goods, that is, how to protect the quality of products, Huang acknowledged that "supply chain upgrading will be our strategic focus for a long time.

The final mode is to make mass production in the upstream, but our investment in the upstream and the whole industry chain are too weak.

Against the background of internal and external troubles, facing this breakthrough, how to pform more and more is crucial.

More interesting reports, please pay attention to the world clothing shoes and hats net.