After Watching Stella Mccartney Collaborate With Kai Yun For 17 Years, He Could Not Help But Sing A Song Of Rene Liu.

"Your whole day and tomorrow will be my summer."

(singing the voice of opening the clouds)

Stella McCartney Fall 2018

In January, we had reported that luxury group opened or intended to sell shares of its brand Stella McCartney 50%.

Potential buyers include Stella McCartney, the founder of the brand.

Now, this rumor has been confirmed by the brand side and the opening cloud.

According to the news of women's wear daily, Stella McCartney is ready to buy the brand shares currently held by Kai Yun.

After successful purchase, Stella McCartney will operate its own brand independently.

The cooperation between Stella McCartney and Kai Yun co founded the brand of the same name began in 2001.

The two sides jointly run the brand in the form of holding half shares.

Over the past 17 years, the brand has opened 51 independent stores worldwide and has set up agency outlets in more than 100 countries and regions.

At the same time, the existence of Stella McCartney also enhanced the influence of Kai Yun group in the field of corporate social responsibility such as environmental protection - Stella McCartney refused to use any.

Products are famous.

From the achievements achieved, the cooperation between the two sides has been fruitful for many years.

From their statements, we can also see that the two parties still maintain a positive relationship.

In an earlier interview, McCartney mentioned that he maintained an unparalleled relationship with Kai Yun and group chairman and CEO Fran ois-Henri Pinault private company. "We co founded a successful business and established a great friendship.

We never have any estrangement. "

"I am very proud of the achievements made by Kai Yun and Stella McCartney," Pinault said in a statement. He believes that Stella McCartney is ready for the next stage as a brand. "Stella knows that I will always give her my friendship and support."

Stella McCartneyzai, after the fall of the 2018 fall

In fact, since the two party cooperation, McCartney has always had the opportunity to buy brand shares from Kai Yun.

This is one of the terms of the cooperation agreement, and the expiration date is March 31, 2018.

McCartney now refuses to respond to the source of her repurchase shares.

She also stressed that the brand does not have the idea of introducing new business partners at present.

However, the women's Wear Daily quoted the industry as saying that many potential investors are in close contact with McCartney.

As for the relationship between Kai Yun and Stella McCartney in the future, according to Kai Yun, the two sides will ensure that the brand is over balanced to avoid damage to the brand caused by market volatility.

And after that, the cloud will completely withdraw from the Stella McCartney. Previously, the cloud has told the media that it can only have two relationships with Stella McCartney, half of which are totally independent.

For Stella McCartney, this may be a dream missed opportunity.

McCartney himself has made this statement.

For opening the cloud, in addition to achieving McCartney, this is another attempt to consolidate the determination of the luxury group.

After all, small brands.

There is instability.

When the promotion cost is not small, the return of a luxury brand is more promising.

This is why, in addition to the Stella McCartney and Puma that are in the state of sale, since 2010, the brand that has been sold by the cloud has also included the The Sportsmans Guide Inc of the US outdoor equipment and clothing company, the online golf retailer The Golf Warehouse Inc, the big code brand brand Warehouse,

And home brands Cyrillus and Vertbaudet catalogue mail order business, Scandinavian home textiles and clothing brand Ellos and Jortex.

According to media reports, as of now, Kering has obtained at least 1 billion 200 million US dollars through the sale of its brand.

The money was then opened to buy other jewellery brands.