Anta Announces Acquisition Of Kingkow100% Equity And Trademark Ownership

According to the world clothing and shoe net, China's leading sporting goods company (Anta sports, stock code 2020.HK) announced the acquisition of famous children's wear brand KingKow 100% shares and trademark ownership, opening up the multi brand strategy of children's sporting goods market.

Founded in 1998, KingKow is a well-known and high-end children's wear brand. It specializes in designing and selling children's clothing and accessories between 0 and 14 years old. It is famous for its excellent quality and unique design.

As of September 2017, KingKow has 80 stores in mainland China, Hongkong and Taiwan, and the United States.

Ding Shizhong, chairman and chief executive officer of Anta group's board of directors, said: "after China announced the implementation of the second child policy, it is widely expected that the growth of children's shoes and clothing market will accelerate and the market potential is huge.

Like the adult clothing market, there are different consumers who need different brands to meet the needs of consumers.

As a leading and time-honored brand of international children's products, KingKow is located in the high-end children's market, and its product design and quality are loved by consumers.

This acquisition will not only help to strengthen Anta group's influence in children's shoes and clothing market, but also deepen the group's multi brand strategy for children's shoes and clothing market, and provide consumers with more diversified choices.

Anta is developing steadily in the market of children's shoes and clothing.

Children are the first sports brands to enter children's field in China, founded in 2008.

Since its establishment 9 years ago, Anta children have grown rapidly, and its products cover children aged 0 to 14. Currently, there are more than 2000 stores and millions of members in the country.

According to data from Roland Begg, a leading global information consultancy, with the liberalization of the second child policy in China, the number of new born babies and the number of 0 to 14 year olds will continue to increase rapidly, which will bring greater market to children's clothing.

Space.

In 2015, the market size of children's clothing in China reached 180 billion. Not only that, but with the opening of two children and the upgrading of consumption, it is estimated that by 2020, the size of children's clothing market in China will exceed 280 billion yuan.

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