The Strategic Cooperation Between Taiping Bird And Tmall Will Achieve Double Billion Under The Online And Offline Business.

The wheels came fast and opened.

The double billion years of the industry.

As a traditional brand embracing new retail, Taiping bird has been thinking about how to pform the new retail market and find ways to maximize the value of shopping experience for consumers.

According to the world clothing shoes and hats net, Ningbo, September 20th

Fashion dress Limited by Share Ltd (Stock Code: SH603877, hereinafter referred to as: Taiping bird) and Alibaba (China) Limited (hereinafter referred to as "Ali") Tmall, under the testimony of Taiping bird chairman Zhang Jiangping and Alibaba CEO Zhang Yong, the new retail strategy cooperation.

Zhang Jiangping jokes that cooperation with ALI is like "PT platinum portfolio". P stands for Pacific bird PEACEBIRD and T represents Ali's Tmall TMALL.

After the strategic cooperation is reached, the two sides intend to carry out in-depth strategic cooperation in such areas as brand building, big data empowerment, consumer operation, and online and offline integration.

In the future, Taiping bird will join hands with Tmall to explore the international market.

It is worth mentioning that this cooperation with the "platinum portfolio" also indicates the possibility of cooperation between the brand and the platform under the new retail trend.

Zhang Jiangping said: "in the future, we will improve ourselves with the help of Ali's innovation ability in the wisdom stores and big data cooperation. We will not rule out a new brand that we will work together to hatch. We will also make use of Ali's" sea going plan "to become the representative brand of international fashion.

Behind the strategic cooperation, the two sides will further integrate the data, open up the links that need to use data, play an important role in the actual development of brand building, and be able to further understand and apply the new trend of retail sales.

Strategic agreement reached the scene

Open double billion plan

"By 2020, we will launch a double billion plan with ALI, of which billions of billions of dollars have been sold online."

Zhang Jiangping announced the opening of Taiping's two billion era.

In April of this year, Taiping bird handed in its first annual financial report card after the listing, and the online business of Taiping bird was still eye-catching.

In 2016, the online retail sales of Taiping bird reached 2 billion 100 million yuan, accounting for nearly 20% of the total retail sales of apparel, up by 40% over the same period last year.

From its performance in the first half of 2017, e-commerce business continued to maintain rapid growth, achieving retail sales of nearly 1 billion 200 million yuan, an increase of nearly 50% over the same period last year.

Since entering the electricity supplier in 2008, Taiping bird's electricity business has been outstanding, and has gradually become an indispensable backbone in its sales channels.

In 2017, the size of the electricity supplier is expected to be nearly 3 billion.

The proposal of the double billion plan not only indicates the determination of Taiping bird to the development of the electricity supplier, but also has confidence in the comprehensive factors such as the brand platform, channel layout, and future self construction in the face of the new retail trend.

The "sea going plan" has added more imagination to the online billions of data.

Ali CEO Zhang Yong and Zhang Jiangping, chairman of Taiping bird group photo

Big data embody "people, goods and markets"

Alibaba group CEO Zhang Yong stressed: "we are in the new retail many ideas, in fact, want to build a retail cloud to support the original Tmall business customers, online and offline joint operations."

From the consumer side.

With the upgrading of consumption and the opening of the new retail era, consumer buying behavior and consumption scenarios have changed. With the help of Ali's big data analysis advantages, Taiping bird has planned and more efficiently provided consumers with better product and service experience and completed the mission of "making everyone enjoy the fun of fashion", becoming an excellent fashion brand retail companies.

From the end of the goods.

At present, Taiping bird has embarked on the creation of a flexible supply chain. The aim is to shorten the communication time with consumers, catch the best-selling products in a timely manner, and reduce the risks caused by slow and conjecture requirements.

In the new retail era, the supply chain is driven by data. When the two are at the same time, they need to test the capacity of the flexible supply chain. The essence of "fast" is to accelerate the response speed of the supply chain, so as to better meet the needs of consumers.

From the sales scenario ends.

On the other hand, "fast" is to integrate data and information flow better, and to open up supply channels under the online and offline channels.

"We will assess where shipment is better and faster, not necessarily a geographical judgment."

Break through the barriers of retail channels and formats, provide cross channel services for consumers, and strive to interact with consumers in more scenarios to cover the whole consumption process from demand, purchase to replacement, so that terminal consumers can enjoy the ultimate shopping experience and increase the flow and conversion rate.

In the future, Taiping bird will join hands with Tmall to build "brand data bank", which will support the operation of intelligent stores. In essence, it will enable the whole offline entity stores to fully open up shopping guides, commodities, consumer ends and payment levels, and build a retail ecosystem.

Zhang Yong gave an example: this man visited the Pacific bird shop in Tmall, and when he returned to Youku, I showed him the ad of the Pacific bird. So we recognized the curiosity and interest of the brand according to the brand, and then produced the purchase. According to the classic theory of user management, we finished the end to end closed-loop in Ali, but the data behind you can form links. This is what we are doing.

While the core brand is expanding steadily, the new and pioneering brands of Taiping bird are expected to grow rapidly and display to consumers in the form of brand matrix.

The strong endorsement of offline channels will not only provide a hotbed for the rapid development of the Internet, but the latter will form a complementary and mutually beneficial driving force.

Irresistible young brand power

Last year, just after the birthday of the Pacific bird, regardless of products, marketing gameplay, give people an overwhelming image of younger.

In October 2016, in order to celebrate the establishment of 20th anniversary, Taiping Bird held a bird bird Music Festival in Ningbo headquarters. Nearly 10000 people poured into the 1800 acres of land and used music to celebrate the birds.

In September of this year, Taiping bird's men's clothing opened a PEACEBIRD MEN x SNOOPY "24 hour convenience store" in the "YOHOOD 2017 global trend Carnival".

At the same time, the Taiping bird appeared on the scene of the Nanjing storm electric syllable with a PEACEBIRD SHOCK BUS.

Taiping bird is smart enough to realize that it is the most effective breakthrough to catch up with young consumers quickly. Fashion KOL is the most effective breakthrough.

In the latest autumn and winter series of Taiping bird dress, Taiping bird joined the new generation of Fernanda Ly, Sora Choi, Yuka Mannami, He Cong and Wang Qu you five styles of Asian girls, using bold and resolute way to express their hearts, creating a brand new "smart Wizard" fashionable new image.

The multi brand and younger strategy of Taiping bird is playing a role. The children's clothing brand Mini Peace and the original brand Material Girl women's wear have enjoyed a good growth.

The main brand also has a strong youthful flavor due to the sensitive trend and the fast marketing way.

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