What Will Be The Impact Of The 1 Shop'S Announcement Of Joint Purchase With Jingdong?

In being

After the acquisition, No. 1 store and Jingdong are further integrating.

Shop No. 1 announced yesterday that it will further cooperate with Jingdong group to achieve joint procurement and upgrade the supply chain.

Specifically, shop No. 1 will share with Jingdong mall, including procurement and marketing.

The whole supply chain system, which focuses on differentiation, focuses on differentiated services, enriches the number of products and enhances user experience.

After reaching a deep strategic cooperation with Jingdong last year, shop No. 1 first achieved the opening up and coordination of the logistics system.

Meanwhile, shop No. 1 launched a brand upgrade in May this year, targeting high-end family users in a second tier city.

Jingdong said that in the past 9th anniversary activities in the past 1 shops, the performance of imported goods was very eye-catching, an increase of more than 60% over the same period.

The joint procurement of the two sides is divided into two aspects, first of all, the two sides themselves.

Through intensive procurement, we can reduce costs and improve efficiency.

Secondly, the original third party merchants of No. 1 store can also enter Jingdong mall pop platform synchronously to achieve multi-channel development, pay a service fee and operate on two platforms.

The head of shop No. 1 said that today, the Shang Chao war is moving from "price war" to "value war".

Creating a personalized shopping scene and improving the shopping experience will be the competitive barriers to the future retail.

After achieving joint procurement and supply chain collaboration, on the one hand, the richness of shop No. 1 will increase, especially for imported goods from abroad.

On the other hand, the synergy of supply chain will improve the efficiency of logistics, and serve consumers more quickly and conveniently.

Jingdong said that the brand of store No. 1 will continue to operate independently, which will focus on the consumption of urban women and enhance the user's shopping experience.

In June 2016, Jingdong confirmed that WAL-MART reached a "global strategic cooperation" relationship, WAL-MART strategic investment Jingdong.

Jingdong owns the main assets of "shop No. 1" including brand, website and APP.

Industry analysts pointed out that business migration may just begin. With the whole supply chain system of shop No. 1 moving to Jingdong, Jingdong itself has huge traffic support. The POP business of No. 1 store has its shape, and it has no actual sales capacity. It can be said to exist in name only.

The reason for this speculation is that, during the 8th Anniversary shop celebrations 1 months ago, the Jingdong had already revealed the meaning of winning the lottery. At that time, it should be a good day for the 1 shop to play the emotional cards and rush the data. The Jingdong held a press conference on the same day as "disclosure and WAL-MART cooperation progress", and the anniversary of the 1 shop was consumed by Jingdong.

On the other hand, Jingdong has taken away the core resources of the acquired e-commerce platform to expand itself, giving up the practice of the other platform itself is not the first time.

It must be pointed out that so far, Jingdong has done a lot of investment and merger in the same industry, but there is no successful integration case.

We can make a simple inventory, in addition to the main character 1 shop.

As early as in March 2010, Jingdong acquired the electronic commerce website of the SK group of Korea, and moved back to the Millennium search network in May 2011. Then the website disappeared in silence.

In January 2012, Jingdong formally bought the brand of Japan and South Korea brand e-commerce platform "mini pick". After one year of operation, it did not follow the paction dispute.

In January 2014, Jingdong bought tonight's special price hotel. The founder of Deng Tianzhuo, who joined Jingdong in charge of O2O business strategy department, Ren Xin left Jingdong to start a new business, and the acquired hotel business also ended.

On the one hand, the ability of Jingdong to integrate business and resources is too poor. For those acquired e-commerce platforms, it is difficult to achieve cooperative operations with Jingdong, but to a certain extent, the situation of internal friction is formed. What Jingdong really values is not platform value, but the resources of businesses and users owned by the platform.

On the other hand, as far as Jingdong itself is concerned, it has not achieved real profit since its establishment for thirteen years, and the third party cooperation business that squeezed its own platform has been criticized for a long time.

It is worth mentioning that, including patting, easy to fast, shop 1 and other platform business was sold to the Jingdong, it has been a "hot potato", to shop 1, for example, the 1 shop in WAL-MART occupies only 1.5% of the market share of the domestic electricity supplier industry, at the same time in a long period of loss, so it has become a bargaining chip for WAL-MART and Jingdong to reach strategic cooperation.

Therefore, for Jingdong, it is reasonable to drain the nutrition of shop No. 1 and discard it.

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