The Twenty-First Ningbo International Fashion Festival (Preheating Visit) - Ningbo Chinese Plation Dress Co., Ltd.

It will be held in Ningbo in from October 19 to 22, 2017. In the afternoon of July 26th, under the lead of the China Textile Industry Federation and Ningbo Hua Bo conference and Exhibition Co., Ltd., the media group previewed the Ningbo Chinese plation costumes Co., Ltd., and the chairman Ceng Liping introduced the brand and development of the company in detail.

It is the owner and operator of high-end brand clothing ZENE. The brand is positioned as the designer's high-end original women's clothing, and is completed independently from the style design, fabric development, production and sales. The company has a professional e-commerce operation team. In 2012, it has been ranked the top 20 in the Ningbo e-commerce women's clothing brand, and owns many entity shops.

He always followed his inner thoughts and tried to start from the Internet sale. When he realized that only when cashmere was used as a starting point to build a brand, it always came into the idea of introducing knitting and summer silk, and gradually made it bigger and stronger.

The products of the company are mainly high-end cashmere, while spring and summer are mainly made of pure silk, cotton and hemp, and make the brand of pure natural raw materials. The biggest feature of the product is the more hand crafted flowers, which can reflect the high quality of cashmere material and achieve a sense of texture.

The company has high frequency design and small batch production and operation mode to attract distributors to reduce inventory, product category is abundant, quantity controllable and high added value, sales continued to maintain steady growth.

Zeng has also told you the origin of the high-end brand clothing ZENE.

As an original independent designer, Zeng always started designing his own brand when he was designing director for other brands.

After careful consideration, the spelling of the surname "Zeng" was integrated, and the brand name was named "ZENE", giving the brand a Zen spirit. At the beginning of the brand, the online and offline synchronized sales mode was adopted.

At present, the company's development focus shifted from online to offline. The mode of participating in ordering under the line can reduce stock. This mode is mainly reflected in the company's two quarter order meeting, which provides capital support for original brand design in the form of advance payment, and enables the operation of independent designer's brand to maintain sound development.

As the chief designer of the Chinese plation dress limited company, Zeng always grasped his own preferences and trends.

The clothing brand is different from other brands in the positioning of the high age group. Instead, it pays attention to the consumption concept of the 80 and post-90s crowd, catches their characteristics of pursuing high quality and high fashion life, combines the current popular elements, and applies them to the new product series. Zeng will always pay attention to the latest fashion of market trend and Exhibition release, and constantly expand their horizons so that ZENE can always be at the forefront of the fashion trend.

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