Why Can Famous Brand Products Kill GREE And Beauty In Seconds?

What is?

?

What is the essence of retail (sword)?

Why can famous brand products achieve 10 billion in 3 years?

Is it true that a cent is worth a cent?

How to do retail business well?

Complete notes - new retail

I would like to share with you the most important part of the famous brand.

At present, the core idea of "1500 stores" is "the power of design".

First, why can a name create good products kill GREE and beauty in seconds?

According to the world clothing shoes and hat net, last month, we found Miss Dong was dismissed from the group chairman. We made an advertisement: Miss Dong Zhuhai, they do not want you, I want! Chairman + one hundred million, I give.

Together, over 100 billion! Guangzhou Ah Fu, @ famous brand.

Why do I dare to advertise? Everyone, if there is no bottom and no domineering, I dare not do such news.

Today, there are still some doubts about the creation of famous products. Many people do not understand that we are not aware of us.

You can't understand us, just like you didn't understand Alibaba ten years ago.

Three years of development, including its development momentum, can be said to kill GREE and the United States.

We started our business in the three year of this year, and sales are close to 10 billion this year.

Do you know that Alibaba has spent several years from 0 to 10 billion? It has been used for four years; Jingdong has spent 0 to 10 billion years in six years; vip.com has gone through 0 years from 0 to 10 billion;

What's more, what I do is consumer goods. Consumers will come back to buy it every day, and I will do it all over the world.

What does GREE do? Sell air conditioners.

Do you know how many years it takes for an air conditioner? Only when you move and decorate the house do you buy air conditioners.

How can it compare with consumer goods?

On the other hand, GREE was 120 billion in the year before last year and about 90000000000 in last year.

The growth of this durable goods, not to mention that in China, to the world, has reached the top.

Why is Dong Mingzhu so anxious and so angry? He has to make mobile phones, make rice cookers and run cars.

The business of famous and excellent products in foreign countries is much better than that in China.

In the future, more than 90% of the performance is abroad, not in China.

China will only account for 5 or 10% of its business in the future.

This is our bottom line.

By 2020, our target is 600-800 billion, and by 2025, our target is 300 billion.

Two, what is new retail? Physical retail is rising again.

Today I would like to talk about new retail.

What is new retail? Ma Yun said, new retail is online + offline.

Is that so? Isn't that the new O2O? O2O isn't the line + line? What's the difference?

If new retail is online and offline, all of China's physical retail sales are new.

China's current retail entity, which has no electricity supplier department, which is not doing online?

What is business? What is the most accurate explanation of business? Endless creativity.

Once your idea is over, your business is over.

Remember! This is the most accurate explanation of business at present. There are no second explanations.

If your business is finished, your business will be over.

UNIQLO is also a company that I respect very much. The price is very cheap. It also has a name "no money clothes" in Japan.

The down jacket of UNIQLO is about 399 and 499, Japan's UNIQLO is 20% cheaper than China's. Japan's UNIQLO is about 350 yuan, and Japan's average income is 5 times that of China.

In the eyes of the Japanese, 70 yuan to buy a down jacket, you can imagine this price.

So, the Japanese made a name for UNIQLO, "don't want money", buy it and lose it if you want to buy it.

T-shirt is just a few dollars in his eyes.

IKEA, I think these are excellent retail businesses.

There are also famous brand products. Last year, we opened 1000 stores in the world, and there was no brand in the world like apple, Nike or ADI.

We are also the only Chinese in the world to participate in creation.

So fast to the world: far to the United States, Canada, Australia, Israel, and then to the nearest region of Hongkong, Singapore and other countries, developed countries have the United States, Europe, and the less developed countries are Laos and Vietnam.

So quickly, it has entered so many countries.

China has been doing foreign trade for 30 years. What are they doing? They are all in ODM (OEM for others). We are exporting brands, exporting designs, exporting Chinese manufacturing and exporting channels.

In the future, you can see our LOGO in every shopping mall and every street.

Many products in China just go into other people's channels, giving you a one meter place, placed in that place, and I am different.

Why do I dare to say I kill GREE? Why do I dare to say three hundred billion or five hundred billion? I am exporting brand and output channel. This is unique. Just like ZARA, just like IKEA, like UNIQLO, it is an independent brand and independent channel all over the world.

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So, the most important thing is:

1) do not sell in other channels.

2) not to help others OEM.

Why can't these enterprises die?

In China, the electricity supplier tells you that the business of name creation products is two or three times higher than that of China. Why? There is no such a crazy and malformed electricity supplier in China as overseas. I think the Chinese electricity supplier is very abnormal.

It goes without saying that enterprises like Alibaba can not survive in other countries except China.

The electricity supplier relies on fake goods, and can not live in other countries.

Whether to do business or do online, we must do well in these four aspects:

1. Good environment;

Today's spending habits are very focused on the environment. 90% of the shops are located in the shopping center. All the shopping malls in Beijing have our stores, whether they are joy city or Cade, Wangfujing department store.

What are we doing? Creating a good environment.

Our 200 square meter shop will probably cost 400 thousand of the decoration.

And what products are they selling? Most of them are 10, 15 and 20 yuan.

Have you ever seen a thing that sells such a cheap thing to enter such a good shopping mall and spend so much money on decorating? There are not second famous products besides famous products.

What is this doing? Creating a good environment.

Including today, why are many restaurants in the shopping center good? The prices are very cheap and the environment is very good.

2, "good service";

The service I talked about is good with double quotes.

In my opinion, good service is not to serve.

Why is the entity retailing going bankrupt today? The service is too much.

Our lesbian went to the clothing store to buy a dress. The clerk was very tight. When she tried a casual dress, the clerk came and said how beautiful you were in this dress. It was a pity that you were not a star. You are more beautiful than Fan Bingbing!

The cosmetic industry accounted for 20% of the total sales, while the average per capita wage of the top quality products accounted for 5-7 points of the sales volume.

We have no service, you are willing to buy, buy, do not want to buy to pull down.

3, good products;

Our eyeliner is sold for only 10 yuan from a factory in L'OREAL.

You think, from the day of listing to today, sold more than 100 million, 10 yuan, 1, 1 billion, a product sold 1 billion.

This product, like a lesbian's menstrual cycle, comes once a month.

1 in a month, 12 in a year.

I have 20 million fans, most of whom are young women.

What is it called? This is called expendable, and how long does it take to use an air conditioner?

Quality must be excellent, and exploded, not many, the one or two, and then let you come back every month to buy.

4, the price is good.

In the case of quality assurance, the lower the price, the better, not the more expensive the better.

In my team, if I can sell very low, I will be very excited. Sometimes I will feel sick. The higher the price the other bosses sell, the more excited I am, the lower the price, the more excited I am, and even the excited night.

You think it's reasonable because you bought high priced products and gave you a mental step.

I have said two classical sentences, one of which is: the quality of products is not determined by price.

You should not think that the more expensive the quality, the better the quality.

The quality of products is determined by its direct cost and enterprise efficiency.

The same shirt costs 100 yuan in department stores and 2000 yuan in department stores.

But in UNIQLO, it only sells 199, but it can sell 1000 pieces a day, and only 5 items a day in department stores. Who do you mean to earn more? Of course, UNIQLO makes more money, because UNIQLO efficiency is very high.

The department store has a low efficiency, so it must be sold 20 times.

Why do Taobao succeed? Do you know what the core of Taobao's success is low price.

Why can Taobao bring us to the line? 2000 below the line, 200 online.

Previously sold only 60, 70, 80, now the line can accept the price of 200 yuan? That is, by such a huge price difference, let our Chinese consumers, hard to pull up the line.

At the earliest, even if the goods are not right, even if they wait for a week or a half, they will be willing to wait.

Because of the huge price difference, let's wait.

Therefore, price is the core gene of Taobao.

Less: fewer products, less cost, less profit, less price, and finally making a lot of money. Just like ZARA boss, becoming the world's richest man, UNIQLO boss has become the richest person in Japan, and IKEA boss has become the richest person in Europe. This does not affect how much money you earn.

If you want to understand, there must be a lot behind this. If you have more now, there will be fewer behind you. You have a lot of single products now, so this enterprise will have no future in the future.

You must first be less, then more.

Varieties are few and many are not refined.

Only by doing less can we make fine.

High performance price ratio is a measure of whether you are a new retail representative.

More interesting reports, please pay attention to the world clothing shoes and hats net.