Under Armour Is Facing A Difficult Situation.

Under Armour (hereinafter referred to as UA) fell and its performance continued to soar.

For UA, China still has potential and is promising.

UA chairman and chief executive officer Kevin Plank pointed out that China is still the most promising potential market for the group, and the company has also launched an e-commerce platform to expand its business to emerging markets such as Mexico, Australia, New Zealand and Chile.

At present, UA has 230 e-commerce platforms in the world.

Although growth has slowed down,

The group still reaffirmed the expected annual revenue of US $4 billion 925 million.

But in the 2017 and 2018 fiscal year, the Group expects growth to fall to 20% to 23%, the lowest growth rate since 2009.

At present, the group is working hard to diversify its product mix and increase discount activities for relatively unsalable clothing.

Adidas has become the fastest growing sport brand in North America.

UA sales growth in North America in the first half of this year is 21.5%, and Nike sales in North America are basically flat.

Over the past year, Adidas has successfully promoted the dilemma reversal plan formulated by Mark King, the president of ADI North America. It has been shrinking the front line, focusing on running and basketball shoes, and promoting the "classic style" of tangible and paid money.

And so on.

In the first half of this year, sales of three major business centers, North America, Western Europe and greater China, grew by more than 20%, and the growth rate in North America reached 23%. Especially, the sales volume of "classic" sales increased by more than 60% over the same period last year, and the new product AlphaBOUNCE was selling well.

The US sports brand Under Armour recently released its third quarter results this year. Its revenue increased by 22.2% over the last three months to the end of September, although it was higher than market expectations, but the growth rate slowed considerably compared with the first two quarters of this year.

While performance is under pressure, UA also faces competitors.

The enormous challenges brought by the strong recovery.

During the period, UA group revenue increased to $1 billion 470 million, up 22.2% from a year earlier, slightly higher than analysts' estimate of $1 billion 460 million.

Net profit rose 27.6% to 128 million US dollars, also higher than expected.

Although the group's performance is still higher than 20% in the quarter, the growth rate of 30.2% in the 27.7% quarter and the first quarter of the second quarter has slowed down significantly, the smallest growth rate in 6 years.

According to a reporter's survey, UA has been awarded 24 consecutive quarters, that is, the growth of revenue over the past 6 years has been above 20%.

The group revealed that the biggest driving force for UA in the quarter came from footwear and international business.

Among them, the best selling of shoes benefited from the boost of the us back to school season, with a growth rate of 42.1% to 278 million 900 thousand dollars; clothing categories rose 18% to 1 billion 20 million dollars; accessories increased by 17.6% to 121 million 800 thousand dollars.

International business recorded 73.7% growth in the quarter to US $226 million 200 thousand, and sales in the US market increased by 15.6% to US $1 billion 230 million.