Shaoxing Keqiao Ink Ink Fang Textile Interview, The Market Response Is Short And Fast.

October 20, 2016 -23,

It was successfully held at Ningbo International Convention and Exhibition Center.

In just a few days, the exhibition hall was crowded, and the orders were fruitful. It gathered more than 30 countries and regions in the world, and more than 10 thousand professional traders and 100 important trade groups in more than 20 provinces (municipalities) and autonomous regions in China.

There are many outstanding and powerful enterprises in the exhibitors. The industry says: the world textile is watching China, and the Chinese textile is looking at Shaoxing.

Shaoxing, as a famous textile city in the whole country,

It is Shaoxing's largest industry, and China's textile city located in Keqiao is also the largest textile professional market in the world.

This time, 26 textile companies in Keqiao gathered together to hold the 5 International Pavilion of Ningbo International Fashion Festival. The world clothing and shoe net reporter gave an exclusive interview to Shao Jianwei, general manager of Shaoxing Keqiao ink and wash Textile Co., Ltd., one of the representative enterprises.

Shao Jianwei, general manager of Shaoxing Keqiao ink & Wash Textile Co., Ltd.

General manager Shao Jianwei is a native of Anhui and has been engaged in the textile and fabric industry for 15 years in Shaoxing. Shaoxing Keqiao ink and wash Textile Co., Ltd. is a digital printing company integrating production, research and development and sales.

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The exhibition's main features are color gold, which is hired by the Korean team to produce, research and develop. It has reached the advanced level of many enterprises in China in terms of color fastness and so on. The fabric can be washed by ordinary water.

The highlights of this exhibition are fabrics.

Professional advantage backed up, ink wash workshop upstream.

Water ink workshop has a professional flower design team, fabric development team, production and sales team.

A total of 16 design and research teams have independently designed and developed fabric types, including fabric development, forming a chain of design, research and development, production and sales.

Fabric display

Cooperation with brands, flower sales are welcomed by the market.

At present, the sales area of ink and wash workshop is mainly concentrated in Hangzhou, Guangdong, Shanghai, Zhengzhou and other places. Shao also introduced cooperation with M·SUYA brand in Zhengzhou, and the skirt with the flower pattern made by the ink house is selling well. In addition, the cheongsam made of simulated silk and satin face has also been recognized by many customers and consumers. It has good ventilation and bright brightness, and the popular flower pattern can be sold to 1 million 750 thousand meters a year.

For a long time, the ink and wash workshop has been well received by customers, especially the brand customers. At present, it has good cooperation with other brands, such as Ou Shi Li, Ya Yin, M·SUYA, Hangzhou Tri Color, and autumn people.

Shao said that the ink and wash workshop is also doing export trade for 2 years. Currently, products such as printing are mainly exported to India, Pakistan and other places.

Shao Zong shows fabrics for reporters

Online and offline promotion, market response is short, smooth and fast.

In the promotion and promotion of brands and products, the ink and wash workshop adopts the promotion mode under the online combination line.

On line, on the one hand, it will open up business and integrate with the market by participating in various exhibitions. On the other hand, the sales team will send the newly developed fabric color cards to the brand side, and the customers will visit the factory. On the line, the ink and wash workshop will also integrate the fashion trend elements from the Internet Week in Milan, Italy, France and other fashion week. At the same time, the management of fabric will be carried out on the Internet business platform.

When reporters mentioned the concerns of self developing fabrics being imitated by others, Shao said humorous and confident: we have been imitated but never surpassed.

If the enterprise has been worried about being imitated, the market will be hard to open up. The idea of ink house is that if we want to promote, we are not afraid of being imitated. We have professional fabric research and development team to support and protect these concerns.

In view of the current market situation of the textile and garment industry, Shao said that the ink and wash workshop was not affected by the fact, but instead of upstream, the flower pattern of team design was not only recognized by the domestic market, but also reacted very well in the foreign market. For example, Armani designers in Shanghai also went to visit the factory to discuss cooperation.

Shao stressed that the ink and wash workshop can be short, flat and fast in the market. At present, there are 12 sets of textile machinery and equipment, which can be completed in ten thousand days and three days, while the customers' flowers and fabrics within 1000 meters can be delivered on the same day.

Introduce fabric to customers

The first appearance of the Ningbo Fashion Festival is quite fruitful.

Shao said that the first time he debuted for the Ningbo international clothing festival for the ink house, and the 26 Shaoxing enterprises, such as he personally organized the group to take part in the exhibition, had a good harvest. In just a few days, orders and processing orders had received more than 70 thousand meters, and also won two long-term cooperative intentions customers.

The rest of the Shaoxing enterprises also have small orders. Some of them have received orders from foreign trade companies. They are already proofing, and in general, they feel very good.

Shao also excitedly told reporters that during the Ningbo exhibition, Chen Zhongzhao and vice mayor of Ningbo were lucky to have exchanges and negotiations. The deputy mayor looked at the fabrics and praised them very much. He also said that he could connect and cooperate with the fabric brands of Ningbo and Ningbo's clothing brands, and strive to be the weathervane leading the industry.

Finally, Shao said that in the next few years, the ink and wash workshop will move forward step by step, and three points of thinking will put great effort into it. With the team's excellent technology, updated and developed from time to time, we will always grasp the latest trends and trends and combine the good reputation of the enterprises, and we will be able to make the enterprises better and better.