Shopping Experience In Physical Stores Can Not Be Replaced By Other Channels.

There is a sign of "return to the physical store" among consumers. In the future, the proportion of consumers who plan to shop through physical stores has increased to 26% from 18% a year ago.

The survey found that 93% of consumers expressed physical stores.

"Very convenient / convenient", far higher than the network (75%) and mobile devices (61%).

Therefore, although shopping experience of various channels is improving, but from the convenience point of view, the entity store still has absolute advantage.

The trend of consumers returning to the store indicates that the shopping experience of the physical store can not be replaced by other channels.

Especially in the outdoor industry, all kinds of outdoor equipment can not be felt on the Internet through text and pictures.

In particular, tents should go to the physical store to build and check accessories in person, so that they can not be used outdoors. Outdoor tables and chairs also need to be seated in a physical store to feel their quality and comfort.

Besides, going to outdoor stores is not only a process of shopping experience, but also a process of understanding outdoor equipment, learning outdoor knowledge and even interacting with people personally.

In order to enhance consumers' sense of experience

Every one has his own tricks.

KingCamp recently in LoDo port.

KingCamp outdoor life hall has been set up, and all kinds of equipment in the museum have been displayed on scene.

Outdoor living facilities include picnic barbecue, self driving camping, beach leisure, daily leisure and other scenes simulation.

Each scene is equipped with the corresponding equipment, from the water bottle to the tent, consumers can experience each device in each scene at close range, and choose suitable equipment according to the type of outdoor activities.

KingCamp outdoor scene simulation

In addition to experiencing equipment, they can also take their children to outdoor experience museum experience equipment, teach children to know outdoor equipment, understand the use of outdoor equipment, and learn about outdoor knowledge. This is also a way to increase children's knowledge and broaden their horizons.

This experience of parent child interaction is far greater than shopping experience alone.

Or the old saying: "the biggest advantage of physical shops is the sense of experience that electricity providers can not bring.

And the entry and exit of the store is undoubtedly a unique experience for customers to shop.