E.L.F. Beauty New York Listed Shares Rose 55%

It is reported that the E.l.f. Beauty, the parent brand of E.l.f., is officially listed on the New York Stock Exchange yesterday, priced at $17 per share.

The company's share price opened at $24 per share, and rose to a peak of $25 to $26 during the period, closing at $26.5 per share.

The first day rose 55%.

For the next year's business, the company's chairman and CEO Tarang Amin said that the company's interests are built on a long-term perspective, and business will grow further in the coming year.

Martin Okner, general manager of SHM Corporate Navigators investment company, pointed out that the performance of the Dow Jones index also surprised investors yesterday, which helped E.l.f. Beauty's share price performance to a certain extent.

A gradual recovery is likely to increase interest rates by the end of the year, which will further increase investor confidence.

Tarang Amin revealed that the company's first step was to plan to pay off the debt and then expand it with capital.

With the improvement of domestic economic situation, sales of various channels have been growing steadily, and brand business has matured in various states, including New York, New Jersey and California.

According to public documents, the company's sales in the first half of this year amounted to US $96 million 800 thousand, up 28.7% from 75 million 200 thousand US dollars in the same period last year.

In 2015, E.l.f. Beauty's annual sales volume reached 181 million 400 thousand US dollars, up 25.1% compared with 144 million 900 thousand US dollars in 2014.

The company's main retailers are WAL-MART department store and Target department store. Their net sales in 2015 accounted for 51% of total sales.

Tarang Amin stressed that the company's brand is developing rapidly. The company entered CVS department last year and achieved good business performance. The company is trying to explore opportunities for development.

The growth strategy of the company includes increasing new customers, promoting sales and profit margins, expanding product categories and developing brand penetration.

Martin Okner said that at the macro level, consumers still very much like niche brands, and E.l.f. just belongs to this category. Therefore, E.l.f. Beauty still has great room for development, and still can compete with other large cosmetics companies for market share.

In addition, the international market business also has room for growth. At present, international business accounts for about 7% of total sales. Tarang Amin said frankly that it will further develop international business, but the most urgent thing is to develop the US business.

The founder of E.l.f. Beauty Alan Shama and Joseph Shama founded the company in 2004. Their original intention was to introduce all the cosmetic products that all women can afford.

According to Tarang Amin, according to the market environment at that time, the business model of Alan Shama and Joseph Shama was disruptive. In fact, it could be said to be an innovation, because elfcosmetics.com's product is the first brand that directly faces consumers.

For cosmetics companies, new products need to be developed for a long time, but E.l.f. shortens the cycle to 20 weeks, which is the advantage of the company.

Other cosmetic companies such as

After the listing of the group and Cody group, they will use the crazy acquisition to build a larger beauty group. For this reason, Tarang Amin pointed out that E.l.f. Beauty's thought is very open, and the company is also considering the way to continue its business development, but now the company already has a strong growth foundation, and now the company will focus on consolidating the foundation.

Some people believe that the company is still a big group of coveted acquisition targets.

Martin Okner predicts that E.l.f. Beauty will be acquired in the next two to three years. The big group will never let go of such a popular brand with good growth base, which will be a guarantee for the growth of group performance.