Fast Fashion Retail Stores: Mutation In Change

In the traditional clothing industry,

If businessmen want to expand their scale, first of all, they should open channels as much as possible, and seize market share in all cities across the country through various channels, including provincial agents, city agents and franchising.

This method has always been stable, which has shifted the stock to the outside world.

A certain degree of autonomy in operation avoids the cumbersome matters such as rent and manpower.

However, everything is too far behind. With the garment industry becoming more and more mature, this seemingly stable channel mode has encountered an unprecedented impact. How many retailers end up with tens of thousands of inventory commodities for the purpose of brand compression, which easily leads to its discount or low price, or some abnormal competition means to increase sales volume.

At this point, the product has lost its brand effect, and has lost its market competitiveness. Many brands of clothing brands have fallen into the "foot" of inventory, and even face bankruptcy.

How to face the threat of inventory? Dare to adjust and dare to pform is the only way to save ourselves. Only by looking for "mutation" in the pformation of clothing enterprises, can we usher in a new round of explosive growth.

For the face of

Fast fashion women's clothing brands such as international brands and garment industry cycle adjustment.

In a word, "mutation" is their best weapon. In their view, the crisis also contains new business opportunities.

Because he foresaw what was going on, he took a series of brand reconstruction measures during his eight years' cooperation with Liu Yifei, and gradually pformed into fast fashion brands.

At the same time, it takes the lead in innovating and innovating the store operation mode of the "direct operation and joint management" mode, which takes the pressure of brand dealers to undertake the inventory pressure. Through the combination of aircraft carrier shops, the goods in the region are rapidly pferred, and the new products are quickly upgraded to speed up the circulation of commodities, thus reducing the probability that commercial products become stock.

Through a two pronged strategy, franchisees no longer have stock risk, and this brand and retailer's risk binding mode makes the market share increase.

In fact, the pain of the garment industry is inevitable sometimes, and the wave of the sand to the last brand is the brand that can truly assess the situation, innovate and break through itself.

In the face of the threat of electric business, many shops are stagnant and the doors are hard to keep up. In this regard, the management of retail stores has changed from the initial mode of selling goods to the experience pattern of commodity display, visual experience and experience service. The shopping guide has pformed from a single salesperson to a consultant salesperson of "I am the customer's modeling collocation teacher", and the retail store has also pformed from the original single clothing store to a more functional and stylish fashion shop.

In the brilliant innovation "mutation", fast fashion apparel industry once again return to innocence in the physical store, and return to the consumer centered core.

The future retail store management system is bound to be a new consumer oriented model.

In retail creativity, it is inseparable from the establishment of the "Retail Innovation Institute". The retail creative Institute has gathered senior members and front-line salesmen in the clothing industry. They are generally experienced in practice and strong in professional skills, and are regularly brainstorming for brainstorming to formulate relevant strategies and tactics for the promotion of terminal performance and brand development.

The innovative retail innovation institute not only pays attention to the relaxed and harmonious conference atmosphere, but also pays more attention to the feasibility of the proposal. The heads of each business section will detail the recent operation of the company, and ensure that all levels of personnel are fully aware of the company's current situation and challenges.

In the field of creativity, we have expressed our opinions and put forward many rationalization proposals for some development strategies and standardized operations in the operation. The directors and executives of the company actively listen to your reference opinions in accordance with the principle of seeking common ground while reserving differences. In the implementation of the creativity, there is also a good democratic mechanism to deal with major projects and major strategic decisions, so as to ensure effective avoidance of risks in the implementation process.

Changes in the times and blindly relying on the expansion of stores are outdated. However, no matter how the location and management of stores can see the essence of the industry and assess the size of the situation, it is necessary to truly develop the brand strategy of clothing brand to truly lead the enterprises to remain invincible. This is also the key to the "mutation" of Chinese garment enterprises.