Shoes And Accessories Accessories Dominate The US Electricity Market In The Next 5 Years. Are You Ready?

According to the latest Technavio

It shows that in 2020, the volume of electricity market of clothing, footwear and accessories in the United States is expected to increase by more than 16%.

These three categories of products are low value products.

Commodity variety, price contrast, a large number of App applications, as well as the interaction of consumers on social platforms, have promoted the development of the US electricity retail market.

The volume of clothing, footwear and accessories pactions has increased sharply, because they are all low value products, and the risk of product distribution and return is relatively small.

Internet penetration is high, consumers like online shopping, and also enable business retailers to make huge profits.

In addition, the utilization rate of small digital products increased, such as tablet and smart phone, making consumers more convenient online shopping.

Technavio analyzes the United States in three ways.

Clothing, footwear and accessories.

Clothing Market: cheaper online than line

Clothing is the biggest contribution to clothing, footwear and accessories market in the United States. It is expected to reach $137 billion 900 million in 2020 and compound annual growth rate of 15.51%.

American clothing e-commerce retailers often advertise through electronic media, print media and social platforms, such as Facebook and Twitter.

For example, Zara's advertisement on Pinterest is TRFLOOKBOOK, Facebook's H&M #HMLoves, Gap's BorntoFit and PintoWin are all very successful social media advertisements.

"Many e-commerce retailers offer all kinds of brand clothing products, and prices are generally cheaper than offline stores, which leads to American consumers choosing online shopping.

Recently, the development of clothing business is accelerating because almost all e-business sellers provide a simple return policy.

For example, Amazon, Gap and H&M provide a 30 day return policy for clothing, "said BrijeshKumarChoubey, an analyst at Technavio apparel and textile market.

Tops will contribute most to the clothing business market in the United States, and the amount of jacket trade will continue to increase in the 2016-2020 years.

The decline in the US unemployment rate will also stimulate people's demand for brand shirts such as TommyHilfiger.

When women enter the workplace again, they will buy large quantities of professional clothing.

Footwear market: the rise of sports and sales

In 2015, the trade volume of the footwear electricity supplier market in the United States amounted to $18 billion, reaching 38 billion 560 million US dollars in 2020, with a compound annual growth rate of 16.46%.

Population growth and increased personal disposable income are important factors to promote the development of the footwear market in the US.

In the United States, footwear products generally have many retail channels, including FamousFootwear (Naturalizer, PaylessShoeSource), department stores (Nordstrom and Macy) s, large supermarkets (WAL-MART and Target), discount stores (TJMaxx) and e-commerce retailers.

The rise of sports trends, such as race walking, jogging and race, has greatly increased the demand for sports shoes.

Compared with the traditional heavy and soft running shoes, people now prefer simple style and light weight.

The brash style sneakers are Wolverine brand SAUCONYKINVARA6 and Nike FREE4.0FLYKNIT.

In addition, the trend of light and thin tidal current has also promoted the sales volume of a class of sports shoes.

In order to help athletes get better results, some sneakers have very light soles.

Brand is another key factor to increase sales, because consumers prefer to buy famous brand sneakers at high prices.

Professional athletes can also promote sales volume for brand endorsements, such as Nike's AIRJORDAN (flying Jordan).

Accessories Market: easy entry competition

In the United States, accessories are the fastest growing areas of these three categories of products. In 2016-2020 years, the compound annual growth rate will exceed 21%.

"A lot of small

And buyers are a factor in supporting the continuous development of the market.

The introduction of new sellers is very simple, basically without too many obstacles, resulting in fierce competition, "Brijesh said.

According to the Technavio survey, there are several American accessories sellers: Amazon, Gap, J.C.Penny, Messi, Sears and WAL-MART.